Full label filed with NIH — ingredients on public record
Label #228415 “Muscle Milk Genuine Vanilla Creme” (Muscle Milk), entered 2020-06-24, with the full Supplement Facts on file. Company on file: Distributor — CytoSport, Inc., Walnut Creek, CA.
Full record · 660726503195 · back to the summary
Muscle Milk Genuine Protein Powder, Vanilla Crème
Exact product checkedGTIN 00660726503195 · checked 2026-07-27
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
17listed rows
17separately quantified
0combined blend totals
The nih dsld label publishes an amount for each of its 17 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 160 Calorie(s) | — | |
| Total Fat | 5 Gram(s) | — | |
| Cholesterol | 15 mg | — | |
| Sodium | 250 mg | — | |
| Potassium | 770 mg | — | |
| Total Carbohydrates | 7 Gram(s) | — | |
| Protein | 25 Gram(s) | — | |
| Vitamin A | 0 NP | — | |
| Calcium | 0 NP | — | |
| Vitamin D | 0 NP | — | |
| Magnesium | 0 NP | — | |
| Vitamin C | 0 NP | — | |
| Iron | 0 NP | — | |
| Phosphorus | 0 NP | — | |
| Milk Protein isolate | 0 NP | — | |
| Calcium Caseinate | 0 NP | — | |
| Sodium Caseinate | 0 NP | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
NIH DSLD label #228415 (public label filing for this exact product) Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Exact trademark owner identified
USPTO lists CYTOSPORT, INC. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
This recall is not about the product on this page. H.P. Hood, LLC recalled a different product on June 9, 2016. FDA has since closed that case. The recalled item was “Muscle Milk 14 oz, 25 g protein. Vanilla Creme UPC (case): 8-76063-00222-6; UPC (unit): 8-76063-00202-8”. FDA recorded the reason as “Products recalled due to premature spoilage (swelled containers & foul odor)”. Verify at FDA’s recall database.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 141 on 2025-07-01 to 302 on 2026-07-21 (net +161). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Check for yourself — no one’s permission needed
1
Scan the barcode on the package and confirm it reads 660726503195.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…HELPS SATISFY HUNGER AND BUILD MUSCLE – Muscle Milk Genuine Protein Powder supplies your body with high quality protein to support post-workout recovery and muscle growt” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| magnesium | Studies typically use 200 mg–420 mg. This product’s amount could not be read from public sources, so no comparison is possible. | |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
✓ UPC / GTIN published✓ Found in NIH's label catalog (DSLD)✓ Brand's own store found✓ Third-party lab named or registry-certified· Per-serving dose established — not published· Supplement Facts visible in photos — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 660726503195 — via source listing UPC |
| Brand | Muscle Milk |
| Source listing identifier | B0B5L5T76W |
| Retailer listing title | Muscle Milk Genuine Protein Powder, Vanilla Crème, 1.93 Pounds, 12 Ser… show full titleMuscle Milk Genuine Protein Powder, Vanilla Crème, 1.93 Pounds, 12 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary |
| USPTO brand owner | CYTOSPORT, INC. · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 1340 Treat Boulevard, Suite 350, Walnut Creek, CALIFORNIA 94597, UNITED STATES |
From the label (photo-read)
| Net weight | NET WT 30.9 OZ (1.93 LB) 875 g |
| Badges printed on pack | NSF, CERTIFIED SPORT, NSF CERTIFIED SPORT |
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“32 GRAMS PROTEIN PER SERVING” · “2 GRAMS SUGAR PER SERVING” · “EXCELLENT SOURCE OF CALCIUM AND VITAMINS A, C & D” · “ARTIFICIALLY FLAVORED” · “HELPS BUILD MUSCLE” · “270 CALORIES PER 2 SCOOPS” · “MIX.” · “SHAKE.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 414 mL · contents: 14 Fluid Ounce(s) · label #228415 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Calories | 160 Calorie(s) |
| Total Fat | 5 Gram(s) |
| Cholesterol | 15 mg |
| Sodium | 250 mg |
| Potassium | 770 mg |
| Total Carbohydrates | 7 Gram(s) |
| Protein | 25 Gram(s) |
| Vitamin A | 0 NP |
| Calcium | 0 NP |
| Vitamin D | 0 NP |
| Magnesium | 0 NP |
| Vitamin C | 0 NP |
| Iron | 0 NP |
| Phosphorus | 0 NP |
| Milk Protein isolate | 0 NP |
| Calcium Caseinate | 0 NP |
| Sodium Caseinate | 0 NP |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $23.18 checked Jul 27, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 660726503195 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai