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The largest rise inside any single 30-day window was about 13, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/678829000381/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/678829000381/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. USPTO names Direct Digital, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. 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That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-8253d53a79b6","evidence_url":"https://lookcloser.ai/e/ev-8253d53a79b6","content_fingerprint":"sha256:2e70a1b7cc16a0105f89ae0db50e4c1c03dd5b772dfa65bc4d5b8198c5aea59c","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4299379","registry_name":"USPTO","standard":null,"identifier":"Registration 4299379"}],"evidence":{"summary":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. USPTO names Direct Digital, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4299379","receipt_label":"USPTO · Registration 4299379"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. USPTO names Direct Digital, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/678829000381/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00678829000381","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-3450cd0892d7","evidence_url":"https://lookcloser.ai/e/ev-3450cd0892d7","content_fingerprint":"sha256:9128bddac313049644ac30c323ac0fce50d0521bf04e28bf7f8bd5582c66e8d3","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00678829000381","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/678829000381/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-2c3def348d3a","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Direct Digital, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Direct Digital, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4299379","receipt_label":"USPTO · Registration 4299379"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:5304094efa4577d871fc411ed6e3c181086e8fe065a4efb85c3ff14fce9b9375","evidence_url":"https://lookcloser.ai/e/ev-2c3def348d3a"},{"evidence_id":"ev-7844fdf5edcb","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 31 to 55 between October 30, 2025 and July 10, 2026. The largest rise inside any single 30-day window was about 13, so the count moved in steps rather than in one burst.","proof":{"first":["2025-10-30",31],"last":["2026-07-10",55],"max_30d_review_gain":13},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:e4a6a3884e2bb84fa728fb576c55a4036679f4e0e1e6000ed371144e538c1096","evidence_url":"https://lookcloser.ai/e/ev-7844fdf5edcb"},{"evidence_id":"ev-98d7410d59b5","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:d5f084aff62f53cfc81c681f27d26eced70065d957e317b193da60033a21d131","evidence_url":"https://lookcloser.ai/e/ev-98d7410d59b5"},{"evidence_id":"ev-ec5dd6c1f6a6","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nugenix%22+OR+product_description:%22Nugenix%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nugenix","receipt_label":"FDA enforcement search · Nugenix"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1d19564a6ae5d88f31601c0131fbbc8f9360a3f4581ec7048989224e3011bae0","evidence_url":"https://lookcloser.ai/e/ev-ec5dd6c1f6a6"},{"evidence_id":"ev-8253d53a79b6","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. USPTO names Direct Digital, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: Adaptive Health, Charlotte, NC 28202. USPTO names Direct Digital, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4299379","receipt_label":"USPTO · Registration 4299379"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:2e70a1b7cc16a0105f89ae0db50e4c1c03dd5b772dfa65bc4d5b8198c5aea59c","evidence_url":"https://lookcloser.ai/e/ev-8253d53a79b6"},{"evidence_id":"ev-e18317df26b9","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:7b369330b8dc4e7eaffc9685d14b3c9a6ac9cf3229e98caef7319ec2146080b2","evidence_url":"https://lookcloser.ai/e/ev-e18317df26b9"},{"evidence_id":"ev-5094bd46cbff","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:d1337e7ccedfbbdc5804f2083fa1e1046139f43a9eda6e08dd6f2e7d388dd8cd","evidence_url":"https://lookcloser.ai/e/ev-5094bd46cbff"},{"evidence_id":"ev-3450cd0892d7","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 44 on 2025-08-12 to 55 on 2026-07-10 (net +11). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D482518X","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:847d7c2cb44ce81635e9d47bfbe4673946a4b37620abbe06a0daf8f3e6899daf","evidence_url":"https://lookcloser.ai/e/ev-ed8d8dddd484"},{"evidence_id":"ev-4fe51c983236","record_id":"678829000381","gtin":"678829000381","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D482518X","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:9d0af9559dc9b80b3f24407fc49c056a2e8bc8cb43a129722acc5063d89dad19","evidence_url":"https://lookcloser.ai/e/ev-4fe51c983236"},{"evidence_id":"ev-d84207f9182c","record_id":"678829000381","gtin":"678829000381","claim_key":"claim:origin","primary_source":"source_listing","claim":"“supplements are made in the USA using premium ingredients carefully sourced from the”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…Nugenix supplements are made in the USA using premium ingredients carefully sourced from the U.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D482518X","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:476892ecc331e079ebee0235d01acae2159cf97688e8cef2eb97dc87fe6e5b78","evidence_url":"https://lookcloser.ai/e/ev-d84207f9182c"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":500,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Premium Men's Essentials Series","Standardized To 50% Fulvic Acids","Dietary Supplement","ESSENTIALS","100% Natural Himalayan Shilajit Extract","500 mg per serving","NO HARMFUL FILLERS","BOOST MEN'S HEALTH & VITALITY","Unlock the Power of This Ancient Ayurvedic Elixir","For centuries, Shilajit, sourced from rocks in the high altitudes of the Himalayan mountains, has been known to support "],"certification_text":[],"claim_checks":[{"kind":"origin","label":"Origin claim","snippet":"…Nugenix supplements are made in the USA using premium ingredients carefully sourced from the U.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. 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\"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Men's Essentials Series\", \"Standardized To 50% Fulvic Acids\", \"Dietary Supplement\", \"ESSENTIALS\"], \"certifications\": []}\n"}],"source_images":["https://m.media-amazon.com/images/I/61p0PPeOGhL.jpg","https://m.media-amazon.com/images/I/71Wq2oV0fmL.jpg","https://m.media-amazon.com/images/I/81jRaBJZsZL.jpg","https://m.media-amazon.com/images/I/81oQttePkUL.jpg","https://m.media-amazon.com/images/I/91znDozDWDL.jpg"],"facts_panel_image":1,"brand":"NUGENIX","product_name":"Shilajit 500 mg","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 1 Capsule","serving_size_g":null,"servings_per_container":60,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"60 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