{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"678829000503","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-21T02:12:24-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:35-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"678829000503","listing_identifier":"B0DHYMZBP9","brand":"Nugenix","title":"Nugenix Essentials Premium Creatine Monohydrate Supplement","listing_title":"Nugenix Essentials Premium Creatine Monohydrate Supplement, 3000mg, 150ct","identity":{"canonical_gtin":"00678829000503","source_listing_gtin":"00678829000503","listing_identifier":"B0DHYMZBP9","product_image":"https://m.media-amazon.com/images/I/71uCB1LNtxL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","primary_url":"https://m.media-amazon.com/images/I/71uCB1LNtxL.jpg","image_count":6,"last_attempted":"2026-08-21T02:12:24-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Nugenix","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Direct Digital, LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"615 S. 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It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Direct Digital, LLC · limited liability company, DELAWARE, USA","evidence":"USPTO lists Direct Digital, LLC (LIMITED LIABILITY COMPANY) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4299379","registry_name":"USPTO","standard":null,"identifier":"Registration 4299379"}],"evidence_id":"ev-90097e340fb4","evidence_url":"https://lookcloser.ai/e/ev-90097e340fb4","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 33 to 46 between September 18, 2025 and August 6, 2026 — no sudden jump.","evidence":"Written reviews rose from 33 to 46 between September 18, 2025 and August 6, 2026. 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This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DHYMZBP9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-d4dc78d7d742","evidence_url":"https://lookcloser.ai/e/ev-d4dc78d7d742","content_fingerprint":"sha256:162d143eef9a552eb71860e47af2dd05b5733ac892fc4643a5bee186f896a53f","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/678829000503/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 33 to 46 between September 18, 2025 and August 6, 2026. The largest rise inside any single 30-day window was about 3, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-18",33],"last":["2026-08-06",46],"max_30d_review_gain":3},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DHYMZBP9","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-0e65ba4d4599","evidence_url":"https://lookcloser.ai/e/ev-0e65ba4d4599","content_fingerprint":"sha256:78c0605d3edda66486cd39756f968e0426492b084531aafdab898bfc1055d840","registry_receipts":[],"evidence":{"summary":{"first":["2025-09-18",33],"last":["2026-08-06",46],"max_30d_review_gain":3},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 33 to 46 between September 18, 2025 and August 6, 2026. The largest rise inside any single 30-day window was about 3, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/678829000503/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DHYMZBP9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-93c5b71f57d0","evidence_url":"https://lookcloser.ai/e/ev-93c5b71f57d0","content_fingerprint":"sha256:acd444cfa16a336f41021caec9b777b779158d0ad63ecea5bc2acf1d340dd54d","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/678829000503/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nugenix%22+OR+product_description:%22Nugenix%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-a785b5362963","evidence_url":"https://lookcloser.ai/e/ev-a785b5362963","content_fingerprint":"sha256:2bd9353e121f19b299e6e3e59515f5140e5c88590fe5f2a758a70f6c9b12d93c","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nugenix%22+OR+product_description:%22Nugenix%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nugenix","receipt_label":"FDA enforcement search · Nugenix"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/678829000503/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHYMZBP9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-5a152debea35","evidence_url":"https://lookcloser.ai/e/ev-5a152debea35","content_fingerprint":"sha256:95881dc23d0b91386c78b342475e659be070fa2f2fc45d607bcf8da19a361e0d","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/678829000503/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 32 on 2025-09-03 to 46 on 2026-08-06 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 32 on 2025-09-03 to 46 on 2026-08-06 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHYMZBP9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-d6d90e9450e9","evidence_url":"https://lookcloser.ai/e/ev-d6d90e9450e9","content_fingerprint":"sha256:185e1329005e6c6c9d6e9a522d5b526eeb67504078ceae1a7a8efa246ac559c8","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 32 on 2025-09-03 to 46 on 2026-08-06 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 32 on 2025-09-03 to 46 on 2026-08-06 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/678829000503/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00678829000503","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-3f974dfe258e","evidence_url":"https://lookcloser.ai/e/ev-3f974dfe258e","content_fingerprint":"sha256:6fdf9b42c070c5361a53fda865470006629b2b4122f7ce9294f174b04abd1b23","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00678829000503","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHYMZBP9","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85638653&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4299379","receipt_label":"USPTO · Registration 4299379"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:7f24f6502970de6e1a79ddb2811e5d936d6a84f8190e84f102599ea8ffd464cc","evidence_url":"https://lookcloser.ai/e/ev-90097e340fb4"},{"evidence_id":"ev-0e65ba4d4599","record_id":"678829000503","gtin":"678829000503","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 33 to 46 between September 18, 2025 and August 6, 2026. 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