Full label filed with NIH — ingredients on public record
Label #273856 “Complete Multivitamin Men 50+” (Equate), entered 2022-09-22, with the full Supplement Facts on file. Company on file: Manufacturer — Equate.
Full record · 681131057455 · back to the summary
Equate Mature Adult 50+ One Daily Complete Multivitamin Compare to Centrum Silver (220 C…
Exact product checkedGTIN 00681131057455 · checked 2026-07-30
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
25listed rows
25separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (40% as beta-carotene) | 750 mcg | — | |
| Vitamin C | 60 mg | — | |
| Vitamin D | 25 mcg | — | |
| Vitamin E | 22.5 mg | — | |
| Vitamin K | 30 mcg | — | |
| Thiamine | 1.5 mg | — | |
| Riboflavin | 1.7 mg | — | |
| Niacin | 20 mg | — | |
| Vitamin B6 | 3 mg | — | |
| Folate (400 mcg folic acid) | 667 mcg DFE | — | |
| Vitamin B12 | 25 mcg | — | |
| Biotin | 30 mcg | — | |
| Pantothenic Acid | 10 mg | — | |
| Calcium | 220 mg | — | |
| Phosphorus | 20 mg | — | |
| Iodine | 150 mcg | — | |
| Magnesium | 50 mg | — | |
| Zinc | 11 mg | — | |
| Selenium | 19 mcg | — | |
| Copper | 0.5 mg | — | |
| Manganese | 2.3 mg | — | |
| Chromium | 50 mcg | — | |
| Molybdenum | 45 mcg | — | |
| Chloride | 72 mg | — | |
| Potassium | 80 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Review-count history: not available
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: L. PERRIGO COMPANY, WAL-MART STORES, INC., Wal-Mart Stores, Inc., WALMART APOLLO, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 681131057455.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…Promotes Immune Health, Metabolism Support and Vitality.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 50 mg — below the studied range |
| Zinc | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 11 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Found in NIH's label catalog (DSLD)✓ Brand's own store found· Per-serving dose established — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 681131057455 — via source listing UPC |
| Brand | Equate |
| Source listing identifier | B00DPLZG3W |
| Retailer listing title | Equate Mature Adult 50+ One Daily Complete Multivitamin Compare to Cen… show full titleEquate Mature Adult 50+ One Daily Complete Multivitamin Compare to Centrum Silver (220 Ct) ( Pack of Two ) |
| USPTO brand-owner record | L. PERRIGO COMPANY · MICHIGAN, USA; DELAWARE, USA · registration 1502748 · 117 WATER STREET, ALLEGAN, MICHIGAN 49010, UNITED STATES |
| USPTO brand-owner record | WAL-MART STORES, INC. · DELAWARE, USA · registration 3098567 · 702 SW 8th Street, Bentonville, ARKANSAS 72716, UNITED STATES |
| USPTO brand-owner record | Wal-Mart Stores, Inc. · DELAWARE, USA · registration 1893879 · 702 S.W. 8th Street, Bentonville, ARKANSAS 72716, UNITED STATES |
| USPTO brand-owner record | WALMART APOLLO, LLC · DELAWARE, USA · registration 5469617 · 702 SW 8TH STREET, MS 0215, BENTONVILLE, ARKANSAS 72716, UNITED STATES |
| USPTO brand-owner record | Wal-Mart Stores, Inc. · DELAWARE, USA · registration 2088843 · 702 S.W. Eighth Street, Bentonville, ARKANSAS 727160520, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 1 Tablet |
| Pack statement | 220 TABLETS |
| Badges printed on pack | NO ARTIFICIAL FLAVORS, NO GLUTEN, NO LACTOSE, NO WHEAT, NO ARTIFICIAL SWEETENERS, NO MILK OR MILK DERIVATIVES, NO PEANUTS, NO ARTIFICIAL PRESERVATIVES |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (40% as beta-carotene) | 750 mcg | High clearly legible in the photo |
| Vitamin C | 60 mg | High clearly legible in the photo |
| Vitamin D | 25 mcg | High clearly legible in the photo |
| Vitamin E | 22.5 mg | High clearly legible in the photo |
| Vitamin K | 30 mcg | High clearly legible in the photo |
| Thiamine | 1.5 mg | High clearly legible in the photo |
| Riboflavin | 1.7 mg | High clearly legible in the photo |
| Niacin | 20 mg | High clearly legible in the photo |
| Vitamin B6 | 3 mg | High clearly legible in the photo |
| Folate (400 mcg folic acid) | 667 mcg DFE | High clearly legible in the photo |
| Vitamin B12 | 25 mcg | High clearly legible in the photo |
| Biotin | 30 mcg | High clearly legible in the photo |
| Pantothenic Acid | 10 mg | High clearly legible in the photo |
| Calcium | 220 mg | High clearly legible in the photo |
| Phosphorus | 20 mg | High clearly legible in the photo |
| Iodine | 150 mcg | High clearly legible in the photo |
| Magnesium | 50 mg | High clearly legible in the photo |
| Zinc | 11 mg | High clearly legible in the photo |
| Selenium | 19 mcg | High clearly legible in the photo |
| Copper | 0.5 mg | High clearly legible in the photo |
| Manganese | 2.3 mg | High clearly legible in the photo |
| Chromium | 50 mcg | High clearly legible in the photo |
| Molybdenum | 45 mcg | High clearly legible in the photo |
| Chloride | 72 mg | High clearly legible in the photo |
| Potassium | 80 mg | High clearly legible in the photo |
Claims printed on the packaging:
“With Lutein and Lycopene” · “Comprehensive nutritional support for adults 50+” · “Iron-free” · “Compare to Centrum Silver Adults 50+” · “Brain Health” · “Eye Health” · “Vitamins B6, B12 and folic acid may help promote heart health.” · “B-Vitamins and zinc may help support normal brain function through their roles in carbohydrate metabolism.”
Read by a vision model from 4 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 1 Tablet(s) · contents: 200 Tablet(s) · label #273856 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Vitamin A | 1050 mcg |
| Vitamin C | 120 mg |
| Vitamin D3 | 25 mcg |
| Vitamin E | 27 mg |
| Vitamin K | 60 mcg |
| Thiamine | 1.5 mg |
| Riboflavin | 1.7 mg |
| Niacin | 20 mg |
| Vitamin B6 | 6 mg |
| Folate | 510 mcg DFE |
| Vitamin B12 | 100 mcg |
| Biotin | 30 mcg |
| Pantothenic Acid | 10 mg |
| Calcium | 210 mg |
| Phosphorus | 20 mg |
| Iodine | 150 mcg |
| Magnesium | 75 mg |
| Zinc | 15 mg |
| Selenium | 21 mcg |
| Copper | 0.5 mg |
| Manganese | 4 mg |
| Chromium | 60 mcg |
| Molybdenum | 50 mcg |
| Chloride | 72 mg |
| Potassium | 80 mg |
| Silicon | 2 mg |
| Vanadium | 10 mcg |
| Lutein | 300 mcg |
| Lycopene | 600 mcg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $27.30 checked Aug 02, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 681131057455 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai