{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"701722747951","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T01:09:38-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.3","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T02:37:17-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"701722747951","listing_identifier":"B014LE31OW","brand":"Viva Naturals","title":"Viva Naturals Fish Oil, Triple-Strength Omega-3","listing_title":"Viva Naturals Triple Strength Omega 3 Fish Oil Pills – 2500 mg High-Potency Formula with 2250 mg Omega 3 Fatty Acids (Including EPA, DHA, DPA) in rTG Form for Absorption – IFOS Certified, 90 Softgels","identity":{"canonical_gtin":"00701722747951","source_listing_gtin":"00701722747951","listing_identifier":"B014LE31OW","product_image":"https://m.media-amazon.com/images/I/71uo2348L6L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B014LE31OW","primary_url":"https://m.media-amazon.com/images/I/71uo2348L6L.jpg","image_count":8,"last_attempted":"2026-07-27T01:09:38-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Viva Naturals","package_brand":"viva naturals","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Viva Naturals Inc.","entity":"CORPORATION","country":"CANADA","address_filed":"2005 Sheppard Avenue E, Suite 701, North York, Canada M2J5B4, CANADA","address_public":"Canada M2J5B4, CANADA","serial_number":"87356045","registration_number":"7245302","wordmark":"VIVA NATURALS","status_description":"REGISTERED","filed_date":"2017-03-02T00:00:00","first_use_commerce_date":"2016-10-12","registration_date":"2023-12-19","assignment_recorded":false,"goods_services":["IC 003: Essential oils; beauty oils for cosmetic purposes; non-medicated oils for use on the skin; scented oils; aromatherapy preparations, namely, aromatherapy oils in the nature of essential oils; all of the foregoing featuring all-natural ingredients.","IC 005: Dietary and nutritional supplements; nutritional supplements, namely, minerals and mineral preparations; health food supplements made principally of vitamins and minerals; herbal supplements and herbal extracts for medicinal purposes; all of the foregoing featuring all-natural ingredients.","IC 011: Electronic air diffusers for personal use for the misting of essential oils; Apparatus for scenting the air, namely, electrically powered diffusers for misting essential oils to create an aroma for household use.","IC 029: Dried berries; dried fruits; dried roots in powdered form; all of the foregoing featuring all-natural ingredients.","IC 030: Cacao-based products, namely, cacao powder and cacao nibs; flours; natural sweeteners; sugar substitutes; green tea; herbal tea; psyllium husk powder; all of the foregoing featuring all-natural ingredients.","IC 031: Agricultural, horticultural and forestry products, namely, unprocessed chia seeds; unprocessed edible seeds; all of the foregoing featuring all-natural ingredients."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Viva Naturals Inc.","country":"CANADA","address":"2005 Sheppard Avenue E, Suite 701, North York, Canada M2J5B4, CANADA","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"EPA + DHA dose is above one studied range","deck":"This lines up the amount on the label with the range used in the linked studies.","display_mode":"single_home_per_finding","finding_ids":["dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"gap","weight":64,"headline":"EPA + DHA dose is above one studied range","evidence":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","so_what":"This lines up the amount on the label with the range used in the linked studies.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-d37733366239","evidence_url":"https://lookcloser.ai/e/ev-d37733366239","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 8 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-970f19cb3638","evidence_url":"https://lookcloser.ai/e/ev-970f19cb3638","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 701722747951.","evidence":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-1fc89ffbc99c","evidence_url":"https://lookcloser.ai/e/ev-1fc89ffbc99c","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3.","evidence":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence_id":"ev-6aa451908368","evidence_url":"https://lookcloser.ai/e/ev-6aa451908368","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇨🇦 Brand owner: Viva Naturals Inc. · corporation, CANADA","evidence":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7245302","registry_name":"USPTO","standard":null,"identifier":"Registration 7245302"}],"evidence_id":"ev-b81f72638ed6","evidence_url":"https://lookcloser.ai/e/ev-b81f72638ed6","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"EPA + DHA dose is above one studied range","summary":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":4,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"EPA + DHA dose is above one studied range","detail":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Omega-3 dose is above the studied range.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"nih-published-research-omega-3-dose-is-above-the-studied-range","source":"NIH / published research","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Omega-3 dose is above the studied range","detail":"label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). 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Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-omega-3-dose-is-above-the-studied-range","report_url":"https://lookcloser.ai/p/701722747951/full#finding-nih-published-research-omega-3-dose-is-above-the-studied-range"},{"id":"dose_vs_research","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":58,"headline":"EPA + DHA dose is above one studied range","detail":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":2070,"studied_range_mg":[300,1800],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-d37733366239","evidence_url":"https://lookcloser.ai/e/ev-d37733366239","content_fingerprint":"sha256:42d980df494f0356f8012e575464039fefb5bd70352da7166b05099cab45197b","registry_receipts":[],"evidence":{"summary":{"subject":"EPA + DHA","declared_mg":2070,"studied_range_mg":[300,1800],"if_present":true},"source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/701722747951/full#finding-dose_vs_research"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-970f19cb3638","evidence_url":"https://lookcloser.ai/e/ev-970f19cb3638","content_fingerprint":"sha256:45c0e37d196e1da53b68619fd63ca6229e477561ddeacac36b7db483e16ee13a","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/701722747951/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-b81f72638ed6","evidence_url":"https://lookcloser.ai/e/ev-b81f72638ed6","content_fingerprint":"sha256:38ef85b8040c45ae6e77dfb23d5fd34b22d60041b73e6ce4a62f981eb3894d28","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7245302","registry_name":"USPTO","standard":null,"identifier":"Registration 7245302"}],"evidence":{"summary":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7245302","receipt_label":"USPTO · Registration 7245302"}],"observed_at":"2026-07-27","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/701722747951/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://vivanaturals.com/products/fish-oil","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-1fc89ffbc99c","evidence_url":"https://lookcloser.ai/e/ev-1fc89ffbc99c","content_fingerprint":"sha256:8cac667d0604183f87f2f29e1c6d4b695b8acfdcd8c521edfb679c418e8d9fad","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://vivanaturals.com/products/fish-oil","observed_at":"2026-07-27","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/701722747951/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing.","proof":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00701722747951","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-04ca4f529047","evidence_url":"https://lookcloser.ai/e/ev-04ca4f529047","content_fingerprint":"sha256:182946acd9939a8d7f65bc550f9b3b8f8a0c9b16113c96f53fda3983fef19e6c","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00701722747951","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/701722747951/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B014LE31OW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-31cf3de87f40","evidence_url":"https://lookcloser.ai/e/ev-31cf3de87f40","content_fingerprint":"sha256:2e6bba139ca25fd377d94654ebb2e7fccda8db375e52c2a4e783cd66129640b6","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/701722747951/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-6aa451908368","evidence_url":"https://lookcloser.ai/e/ev-6aa451908368","content_fingerprint":"sha256:703438900abf35e72314af3dde9a7e703a1bc04095cfa8a17f7ae74a497974b2","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence":{"summary":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/701722747951/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B014LE31OW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-1a89353d5631","evidence_url":"https://lookcloser.ai/e/ev-1a89353d5631","content_fingerprint":"sha256:170ae4bfb39e5d1d9957f24cc1be05b2981beb319d93e31ac4c56ac90d627ee2","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/701722747951/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 27, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Viva+Naturals%22+OR+product_description:%22Viva+Naturals%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-92a47e2a4a47","evidence_url":"https://lookcloser.ai/e/ev-92a47e2a4a47","content_fingerprint":"sha256:32f8e07c89ce937c6e1b322b80c7ba2005e308f8730a1fec324736d49bd58aed","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Viva+Naturals%22+OR+product_description:%22Viva+Naturals%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Viva Naturals","receipt_label":"FDA enforcement search · Viva Naturals"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","report_url":"https://lookcloser.ai/p/701722747951/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B014LE31OW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-206f66384519","evidence_url":"https://lookcloser.ai/e/ev-206f66384519","content_fingerprint":"sha256:5160f57f0a66e458d8fe8eb48dcfbbdfe00a34317537c6ce0ba58598cbe0cf3a","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B014LE31OW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/701722747951/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B014LE31OW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-1870320366ae","evidence_url":"https://lookcloser.ai/e/ev-1870320366ae","content_fingerprint":"sha256:340e5447c952bd99223a2a4187166a28d8011857855d6eb2a6ccc86c03e498ad","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B014LE31OW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/701722747951/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-bb9863b3a7e4","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:nih-published-research-omega-3-dose-is-above-the-studied-range","primary_source":"nih_ods_omega-3","claim":"Omega-3 dose is above the studied range","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:fb121099d0c7a7811788652cb68f389fb2f7f59d8fdfa9be5735d46273a566a8","evidence_url":"https://lookcloser.ai/e/ev-bb9863b3a7e4"},{"evidence_id":"ev-b81f72638ed6","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87356045&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7245302","receipt_label":"USPTO · Registration 7245302"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:38ef85b8040c45ae6e77dfb23d5fd34b22d60041b73e6ce4a62f981eb3894d28","evidence_url":"https://lookcloser.ai/e/ev-b81f72638ed6"},{"evidence_id":"ev-1fc89ffbc99c","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Fish Oil, Triple-Strength Omega-3” (variant: 90 Softgels) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://vivanaturals.com/products/fish-oil","observed_at":"2026-07-27","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:8cac667d0604183f87f2f29e1c6d4b695b8acfdcd8c521edfb679c418e8d9fad","evidence_url":"https://lookcloser.ai/e/ev-1fc89ffbc99c"},{"evidence_id":"ev-04ca4f529047","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 701722747951 to \"Omega-3 Fish Oil  Triple Strength  2 200 mg  90 Softgels  Viva Naturals\" (Viva Naturals) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00701722747951","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:182946acd9939a8d7f65bc550f9b3b8f8a0c9b16113c96f53fda3983fef19e6c","evidence_url":"https://lookcloser.ai/e/ev-04ca4f529047"},{"evidence_id":"ev-970f19cb3638","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_omega-3","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:45c0e37d196e1da53b68619fd63ca6229e477561ddeacac36b7db483e16ee13a","evidence_url":"https://lookcloser.ai/e/ev-970f19cb3638"},{"evidence_id":"ev-92a47e2a4a47","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 27, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Viva+Naturals%22+OR+product_description:%22Viva+Naturals%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Viva Naturals","receipt_label":"FDA enforcement search · Viva Naturals"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:32f8e07c89ce937c6e1b322b80c7ba2005e308f8730a1fec324736d49bd58aed","evidence_url":"https://lookcloser.ai/e/ev-92a47e2a4a47"},{"evidence_id":"ev-31cf3de87f40","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:2e6bba139ca25fd377d94654ebb2e7fccda8db375e52c2a4e783cd66129640b6","evidence_url":"https://lookcloser.ai/e/ev-31cf3de87f40"},{"evidence_id":"ev-1a89353d5631","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:170ae4bfb39e5d1d9957f24cc1be05b2981beb319d93e31ac4c56ac90d627ee2","evidence_url":"https://lookcloser.ai/e/ev-1a89353d5631"},{"evidence_id":"ev-1870320366ae","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 669 on 2025-07-04 to 512 on 2026-07-16 (net -157). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B014LE31OW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:340e5447c952bd99223a2a4187166a28d8011857855d6eb2a6ccc86c03e498ad","evidence_url":"https://lookcloser.ai/e/ev-1870320366ae"},{"evidence_id":"ev-206f66384519","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B014LE31OW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:5160f57f0a66e458d8fe8eb48dcfbbdfe00a34317537c6ce0ba58598cbe0cf3a","evidence_url":"https://lookcloser.ai/e/ev-206f66384519"},{"evidence_id":"ev-d37733366239","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:dose_vs_research","primary_source":"nih_ods_omega-3","claim":"EPA + DHA dose is above one studied range","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":2070,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:42d980df494f0356f8012e575464039fefb5bd70352da7166b05099cab45197b","evidence_url":"https://lookcloser.ai/e/ev-d37733366239"},{"evidence_id":"ev-6aa451908368","record_id":"701722747951","gtin":"701722747951","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:703438900abf35e72314af3dde9a7e703a1bc04095cfa8a17f7ae74a497974b2","evidence_url":"https://lookcloser.ai/e/ev-6aa451908368"},{"evidence_id":"ev-24870d2143f4","record_id":"701722747951","gtin":"701722747951","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Strength Omega-3 Fish Oil For Men And Women – High-potency 2,500 mg fish oil per serving, providing 2250 mg omega 3 (Including 1500 mg EPA, 570 mg…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"…Triple Strength Omega-3 Fish Oil For Men And Women – High-potency 2,500 mg fish oil per serving, providing 2250 mg omega 3 (Including 1500 mg EPA, 570 mg DHA, 50 mg DPA)"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:d1ca1c4ba22a98661a8381e6a207611f472db4c202715d47750a5ca8ad80d0a5","evidence_url":"https://lookcloser.ai/e/ev-24870d2143f4"},{"evidence_id":"ev-849dbd371d85","record_id":"701722747951","gtin":"701722747951","claim_key":"dose:fish oil","primary_source":"facts_panel","claim":"“Fish Oil 2,500 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 2,500 mg per serving. The panel says 2,500 mg. They match.","proof":{"subject":"fish oil","listing_amount_mg":2500,"panel_amount_mg":2500,"panel_source":"listing_image","tolerance_mg":50},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:bb0d4ffad26972911ce1ebe6e94869e34e8a82efc95accef1ac72c2b3f2b586b","evidence_url":"https://lookcloser.ai/e/ev-849dbd371d85"},{"evidence_id":"ev-dd965c2cd4fb","record_id":"701722747951","gtin":"701722747951","claim_key":"dose:omega 3","primary_source":"facts_panel","claim":"“Omega 3 2,250 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 2,250 mg per serving. The panel says 2,250 mg. They match.","proof":{"subject":"omega 3","listing_amount_mg":2250,"panel_amount_mg":2250,"panel_source":"listing_image","tolerance_mg":45},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B014LE31OW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:67306801b7105e354a37f3cd7fae7c71d8ac33d7b343b59ef6c6ba57e66d57b6","evidence_url":"https://lookcloser.ai/e/ev-dd965c2cd4fb"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":6820,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"epa","amount_mg":1500,"basis":"unspecified"},{"subject":"fish oil","amount_mg":2500,"basis":"per_serving"},{"subject":"omega 3","amount_mg":2250,"basis":"per_serving"}],"testing":{"claimed":false,"named_lab_or_certifier":true},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["HEAVY METAL TESTED","SUPERIOR RE-ESTERIFIED TRIGLYCERIDE FORM","from WILD & SUSTAINABLY CAUGHT FISH","SUPPORTS HEART*+ BRAIN HEALTH*","2500 mg HIGH POTENCY FORMULA","THE VIVA NATURALS DIFFERENCE","SUPERIOR RE-ESTERIFIED TRIGLYCERIDE FORM from WILD & SUSTAINABLY CAUGHT FISH","1500mg EPA | 570 mg DHA","50mg DPA | 2500 mg FISH OIL","2 SOFTGELS/SERVING | DIETARY SUPPLEMENT"],"certification_text":["THIRD PARTY CERTIFIED","IFOS","NON GMO","GLUTEN FREE","DAIRY FREE","PURITY & POTENC","OIL FROM WILD CAUGHT FISH","SUPERIOR TRIGLYCERIDE FORM"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…Triple Strength Omega-3 Fish Oil For Men And Women – High-potency 2,500 mg fish oil per serving, providing 2250 mg omega 3 (Including 1500 mg EPA, 570 mg DHA, 50 mg DPA)","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 2250 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.3","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"viva naturals\", \"product_name\": \"TRIPLE-STRENGTH OMEGA-3 FISH OIL\", \"barcode\": null, \"panel\": false, \"serving_size_text\": \"2 SOFTGELS/SERVING\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 SOFTGELS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"HEAVY METAL TESTED\", \"SUPERIOR RE-ESTERIFIED TRIGLYCERIDE FORM\", \"from WILD & SUSTAINABLY CAUGHT FISH\", \"SUPPORTS HEART*+ BRAIN HEALTH*\"], \"certifications\": [\"THIRD PARTY CERTIFIED\", \"IFOS\"]}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"viva naturals\", \"product_name\": \"OMEGA-3 FISH OIL\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"2 Softgels\", \"serving_size_g\": null, \"servings_per_container\": 45, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 SOFTGELS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Calories\", \"amount\": \"25\", \"unit\": \"\"}, {\"name\": \"Total Fat\", \"amount\": \"2.5\", \"unit\": \"g\"}, {\"name\": \"Protein\", \"amount\": \"1\", \"unit\": \"g\"}, {\"name\": \"Fish Oil\", \"amount\": \"2500\", \"unit\": \"mg\"}, {\"name\": \"Total Omega-3 Fatty Acids (as rTG)\", \"amount\": \"2250\", \"unit\": \"mg\"}, {\"name\": \"EPA (Eicosapentaenoic Acid) (as rTG)\", \"amount\": \"1500\", \"unit\": \"mg\"}, {\"name\": \"DHA (Docosahexaenoic Acid) (as rTG)\", \"amount\": \"570\", \"unit\": \"mg\"}, {\"name\": \"DPA (Docosapentaenoic Acid) (as rTG)\", \"amount\": \"50\", \"unit\": \"mg\"}], \"label_claims\": [\"2500 mg HIGH POTENCY FORMULA\", \"SUPERIOR RE-ESTERIFIED TRIGLYCERIDE FORM\", \"from WILD & SUSTAINABLY CAUGHT FISH\", \"SUPPORTS HEART*+ BRAIN HEALTH*\"], \"certifications\": [\"IFOS\", \"NON GMO\", \"GLUTEN FREE\", \"DAIRY FREE\", \"THIRD PARTY CERTIFIED\", \"PURITY & POTENC\", \"OIL FROM WILD CAUGHT FISH\", \"SUPERIOR TRIGLYCERIDE FORM\", \"Labdoor\", \"TESTED FOR ACCURACY & PURITY\", \"TESTED FOR SPORT\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"viva naturals\", \"product_name\": \"TRIPLE-STRENGTH OMEGA-3 FISH OIL\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, 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