Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 701722747968 · back to the summary
Omega 3 Fish Oil Supplement for Women and Men - 2500 mg Triple Strength Fish Oil per Ser…
Exact product checkedGTIN 00701722747968 · checked 2026-07-26
Free to read, download and share — no signup, no paywall, no ads.
How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
8listed rows
8separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 8 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Fat | 2.5 g | — | |
| Protein | 1 g | — | |
| Fish Oil | 2500 mg | — | |
| Total Omega-3 Fatty Acids | 2250 mg | — | |
| EPA (Eicosapentaenoic Acid) | 1500 mg | — | |
| DHA (Docosahexaenoic Acid) | 570 mg | — | |
| DPA (Docosapentaenoic Acid) | 50 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Viva Naturals Inc. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
The review count moved gradually, not in one burst
Written reviews rose from 2,650 to 2,810 between January 30 and July 14, 2026. The largest rise inside any single 30-day window was about 47, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Dose is higher than studies used
label claims 2500 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Unresolved public record
What is still missing8
We looked for these signals but could not settle them from public sources. A gap is not a strike.
EPA + DHA dose is above one studied range
The panel lists 2,070 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 2,647 on 2026-01-29 to 2,810 on 2026-07-14 (net +163). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 701722747968.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…ENGTH Easier to Digest THIRD PARTY CERTIFIED PURITY & POTENCY IFOS NON GMO GLUTEN FREE DAIRY FREE OIL FROM…” | Partly supported We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | A testing body is named on the listing, but we found no lot-specific certificate of analysis. |
| Benefit claim “…he omega-3s in fish oil offer cardiovascular support for men and women, but they also support bra…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 2500 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Fish Oil | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2.5 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found✓ Third-party lab named or registry-certified· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 701722747968 — via source listing UPC |
| Brand | Viva Naturals |
| Source listing identifier | B014LDT0ZM |
| Retailer listing title | Omega 3 Fish Oil Supplement for Women and Men - 2500 mg Triple Strengt… show full titleOmega 3 Fish Oil Supplement for Women and Men - 2500 mg Triple Strength Fish Oil per Serving with Omega 3 Fatty Acids Including EPA, DHA DPA - 180 Pescatarian-Friendly Softgels |
| USPTO brand owner | Viva Naturals Inc. · CORPORATION · CANADA |
| Owner filed address | 2005 Sheppard Avenue E, Suite 701, North York, Canada M2J5B4, CANADA |
From the label (photo-read)
| Serving size | 2 Softgels |
| Servings per container | 90 |
| Pack statement | 180 SOFTGELS |
| Badges printed on pack | THIRD PARTY CERTIFIED PURITY & POTENCY, IFOS, NON GMO, GLUTEN FREE, DAIRY FREE, OIL FROM WILD CAUGHT FISH, SUPERIOR TRIGLYCERIDE FORM, Labdoor TESTED FOR ACCURACY & PURITY |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Fat | 2.5 g | High clearly legible in the photo |
| Protein | 1 g | High clearly legible in the photo |
| Fish Oil | 2500 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 2250 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | 1500 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 570 mg | High clearly legible in the photo |
| DPA (Docosapentaenoic Acid) | 50 mg | High clearly legible in the photo |
Claims printed on the packaging:
“HEAVY METAL TESTED” · “SUPERIOR RE-ESTERIFIED TRIGLYCERIDE FORM” · “from WILD & SustainablY CAUGHT FISH” · “SUPPORTS HEART*+ BRAIN HEALTH*” · “2500 mg” · “DIETARY SUPPLEMENT” · “HIGH POTENCY” · “FORMULA”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $53.95 checked Jul 26, 2026 — varies by variant/session; price history pending |
Brand store vivanaturals.com: 32 supplement products (+3 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Dosage: label claims 2500 mg/serving — above the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 701722747968 · built July 26, 2026 · lookcloser.ai · corrections@lookcloser.ai