{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"714132000233","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-02T12:19:34-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-03T10:41:41-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"714132000233","listing_identifier":"B0GSWNL17M","brand":"The Natural Dentist","title":"The Natural Dentist Prebiotic Peppermint Pop 16oz","listing_title":"The Natural Dentist Prebiotic Mouthwash, Alcohol-Free Rinse with Zymbiome™ Complex, with 99% Naturally Derived Ingredients for Fresh Breath & Happy Gums, Peppermint Pop, 16.9 oz","identity":{"canonical_gtin":"00714132000233","source_listing_gtin":"00714132000233","listing_identifier":"B0GSWNL17M","product_image":"https://m.media-amazon.com/images/I/71jetZtVlUL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GSWNL17M","primary_url":"https://m.media-amazon.com/images/I/71jetZtVlUL.jpg","image_count":6,"last_attempted":"2026-08-02T12:19:34-0700","attempts":1},"observed_at":"2026-08-02","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"The Natural Dentist","package_brand":"the Natural Dentist","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 714132000233.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 714132000233.","evidence":"The brand's store lists this exact barcode as “Prebiotic Peppermint Pop 16oz” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-d91fb6e7240e","evidence_url":"https://lookcloser.ai/e/ev-d91fb6e7240e","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 1 to 43 between April 8 and July 28, 2026 — no sudden jump.","evidence":"Written reviews rose from 1 to 43 between April 8 and July 28, 2026. The largest rise inside any single 30-day window was about 23, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0GSWNL17M","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-1311623acbc1","evidence_url":"https://lookcloser.ai/e/ev-1311623acbc1","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"Same barcode on the brand's own store","summary":"The brand's store lists this exact barcode as “Prebiotic Peppermint Pop 16oz” (variant: Default Title) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Prebiotic Peppermint Pop 16oz” (variant: Default Title) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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The largest rise inside any single 30-day window was about 23, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/714132000233/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GSWNL17M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-50c06be8fc1e","evidence_url":"https://lookcloser.ai/e/ev-50c06be8fc1e","content_fingerprint":"sha256:a8f6461a202468dae1d91fc3899f81340539166e985912bfc1f8faa78a2babce","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/714132000233/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22The+Natural+Dentist%22+OR+product_description:%22The+Natural+Dentist%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"caution","evidence_id":"ev-b0f5a6adbcc4","evidence_url":"https://lookcloser.ai/e/ev-b0f5a6adbcc4","content_fingerprint":"sha256:28bcb263d6424f9487076631f4ef021f879a80d08aecb3a01f0aa5e4496f8ebd","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22The+Natural+Dentist%22+OR+product_description:%22The+Natural+Dentist%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"The Natural Dentist","receipt_label":"FDA enforcement search · The Natural Dentist"}],"observed_at":"2026-08-02","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","report_url":"https://lookcloser.ai/p/714132000233/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GSWNL17M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-04358a3b2b5d","evidence_url":"https://lookcloser.ai/e/ev-04358a3b2b5d","content_fingerprint":"sha256:e01c66bde922944ade1a58d8b3daeb96568fe05486b42eeb66eaf06c5096a251","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/714132000233/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1 on 2026-04-08 to 43 on 2026-07-28 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1 on 2026-04-08 to 43 on 2026-07-28 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GSWNL17M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-5d94905ee078","evidence_url":"https://lookcloser.ai/e/ev-5d94905ee078","content_fingerprint":"sha256:49ee1ad355d04d3cbc1916e47f442b539fec80c2cbf51dc8048b6f8c69d27b94","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1 on 2026-04-08 to 43 on 2026-07-28 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1 on 2026-04-08 to 43 on 2026-07-28 (net +42). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/714132000233/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-add26163b9ab","evidence_url":"https://lookcloser.ai/e/ev-add26163b9ab","content_fingerprint":"sha256:641e5a6029a7227e222174076239bc6cc119d604d36d187c21c991aaafc5ddec","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-02","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/714132000233/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00714132000233","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-e44edfc956dc","evidence_url":"https://lookcloser.ai/e/ev-e44edfc956dc","content_fingerprint":"sha256:800440c12275a6dec1362e689467f10f7290846a5af561188d5cc2977a61f61c","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00714132000233","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GSWNL17M","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. 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