{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"724195275059","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:33-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"724195275059","listing_identifier":"B07CKB9291","brand":"Zen Principle","title":"Zen Principle Marine Collagen Peptides Powder","listing_title":"Zen Principle Marine Collagen Peptides Powder 1.5 lb. Wild-Caught Fish, Non-GMO. Supports Healthy Skin, Hair, Joints and Bones. Hydrolyzed Types I, II, III & IV Protein. Amino Acids. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88904704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6209918","registry_name":"USPTO","standard":null,"identifier":"Registration 6209918"}],"evidence_id":"ev-3eb0b2dd5e33","evidence_url":"https://lookcloser.ai/e/ev-3eb0b2dd5e33","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"collagen peptides","label":"PubMed search: collagen peptide supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"collagen peptides","label":"WebMD search: collagen","url":"https://www.webmd.com/vitamins/search?query=collagen","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Relay Peak Research LLC (LIMITED LIABILITY COMPANY) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88904704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-3eb0b2dd5e33","evidence_url":"https://lookcloser.ai/e/ev-3eb0b2dd5e33","content_fingerprint":"sha256:3a549af89a51f9f4760673a560ee28f7f8dfdab950f9be7ee05b2737ba1389f5","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88904704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6209918","registry_name":"USPTO","standard":null,"identifier":"Registration 6209918"}],"evidence":{"summary":"USPTO lists Relay Peak Research LLC (LIMITED LIABILITY COMPANY) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88904704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6209918","receipt_label":"USPTO · Registration 6209918"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Relay Peak Research LLC (LIMITED LIABILITY COMPANY) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/724195275059/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://zenprinciple.com/products/marine-collagen-powder","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-d1439d02d97c","evidence_url":"https://lookcloser.ai/e/ev-d1439d02d97c","content_fingerprint":"sha256:cafd2da0fe53f4f00b24b69fe603b5c8467569abb03169da4a390441bc3dd869","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://zenprinciple.com/products/marine-collagen-powder","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/724195275059/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 724195275059 to \"Marine Collagen Peptides Powder. Wild-Caught Fish, Non-GMO. Supports Healthy Ski\" (Zen Principle) — consistent with this listing.","proof":"UPCitemdb resolves 724195275059 to \"Marine Collagen Peptides Powder. Wild-Caught Fish, Non-GMO. Supports Healthy Ski\" (Zen Principle) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00724195275059","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-4c629d28c8e1","evidence_url":"https://lookcloser.ai/e/ev-4c629d28c8e1","content_fingerprint":"sha256:ccb331969c814f9da23f9aa64b720e08f183d5ce942771a0323fb4ff590c1615","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 724195275059 to \"Marine Collagen Peptides Powder. Wild-Caught Fish, Non-GMO. 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Supports Healthy Ski\" (Zen Principle) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/724195275059/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07CKB9291","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-e10892dca863","evidence_url":"https://lookcloser.ai/e/ev-e10892dca863","content_fingerprint":"sha256:a22a5b279458c2429833acc62649d3d9e0267d9efd895d1e3bd8fd8573c9a43f","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/724195275059/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07CKB9291","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-1d7faacc4734","evidence_url":"https://lookcloser.ai/e/ev-1d7faacc4734","content_fingerprint":"sha256:4a9431c7a97fb80429f04448c4e0a044697abf4478c98ab7a0524cbf7ff28905","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/724195275059/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test.","proof":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07CKB9291","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-c7e45fd0fa58","evidence_url":"https://lookcloser.ai/e/ev-c7e45fd0fa58","content_fingerprint":"sha256:0a94fa67b4f5877556d6ae42bf3c21e666a5d5f0e93c2bc472884fdc409de200","registry_receipts":[],"evidence":{"summary":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/724195275059/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07CKB9291","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-93ee10ecdedf","evidence_url":"https://lookcloser.ai/e/ev-93ee10ecdedf","content_fingerprint":"sha256:16cde84fa0eae0ad6f4d26f1d924840156c3d46cb6e6617142a18babee6bf9fe","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/724195275059/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Zen+Principle%22+OR+product_description:%22Zen+Principle%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-e76dc063e896","evidence_url":"https://lookcloser.ai/e/ev-e76dc063e896","content_fingerprint":"sha256:09d4ce72833c238e190ba911cbb34556dffa0f3346d546e0d6bbe0ed1e978475","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Zen+Principle%22+OR+product_description:%22Zen+Principle%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Zen Principle","receipt_label":"FDA enforcement search · Zen Principle"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/724195275059/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07CKB9291","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-54f371d6fe24","evidence_url":"https://lookcloser.ai/e/ev-54f371d6fe24","content_fingerprint":"sha256:e1f7f6668e4d1a5ccb6763b1aa0c3e7dc2deeffdd38b6bc1596a72f67e04a2e7","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CKB9291","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/724195275059/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07CKB9291","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-a5f45b5a4626","evidence_url":"https://lookcloser.ai/e/ev-a5f45b5a4626","content_fingerprint":"sha256:7dd92b4c3a048ea43f28b27de91f1af1c62606a7a82f293b78993ad9cb3464f4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CKB9291","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/724195275059/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-3eb0b2dd5e33","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Relay Peak Research LLC (LIMITED LIABILITY COMPANY) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Relay Peak Research LLC (LIMITED LIABILITY COMPANY) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88904704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6209918","receipt_label":"USPTO · Registration 6209918"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:3a549af89a51f9f4760673a560ee28f7f8dfdab950f9be7ee05b2737ba1389f5","evidence_url":"https://lookcloser.ai/e/ev-3eb0b2dd5e33"},{"evidence_id":"ev-d1439d02d97c","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Marine Collagen Peptides Powder” (variant: 1.5 lb) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://zenprinciple.com/products/marine-collagen-powder","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:cafd2da0fe53f4f00b24b69fe603b5c8467569abb03169da4a390441bc3dd869","evidence_url":"https://lookcloser.ai/e/ev-d1439d02d97c"},{"evidence_id":"ev-4c629d28c8e1","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 724195275059 to \"Marine Collagen Peptides Powder. Wild-Caught Fish, Non-GMO. Supports Healthy Ski\" (Zen Principle) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 724195275059 to \"Marine Collagen Peptides Powder. Wild-Caught Fish, Non-GMO. Supports Healthy Ski\" (Zen Principle) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00724195275059","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:ccb331969c814f9da23f9aa64b720e08f183d5ce942771a0323fb4ff590c1615","evidence_url":"https://lookcloser.ai/e/ev-4c629d28c8e1"},{"evidence_id":"ev-13b6555f2a8e","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_collagen","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:231d69e6cd4704e6076ed4b015ef29ac45b6da99b5de5ac7810c96a2fbc4d1bb","evidence_url":"https://lookcloser.ai/e/ev-13b6555f2a8e"},{"evidence_id":"ev-e76dc063e896","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Zen+Principle%22+OR+product_description:%22Zen+Principle%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Zen Principle","receipt_label":"FDA enforcement search · Zen Principle"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:09d4ce72833c238e190ba911cbb34556dffa0f3346d546e0d6bbe0ed1e978475","evidence_url":"https://lookcloser.ai/e/ev-e76dc063e896"},{"evidence_id":"ev-1d7faacc4734","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:4a9431c7a97fb80429f04448c4e0a044697abf4478c98ab7a0524cbf7ff28905","evidence_url":"https://lookcloser.ai/e/ev-1d7faacc4734"},{"evidence_id":"ev-c7e45fd0fa58","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"68 servings × 10 g = 680 g, matching the printed net weight 680 g (1.5 LB (650)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:0a94fa67b4f5877556d6ae42bf3c21e666a5d5f0e93c2bc472884fdc409de200","evidence_url":"https://lookcloser.ai/e/ev-c7e45fd0fa58"},{"evidence_id":"ev-93ee10ecdedf","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:16cde84fa0eae0ad6f4d26f1d924840156c3d46cb6e6617142a18babee6bf9fe","evidence_url":"https://lookcloser.ai/e/ev-93ee10ecdedf"},{"evidence_id":"ev-e10892dca863","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a22a5b279458c2429833acc62649d3d9e0267d9efd895d1e3bd8fd8573c9a43f","evidence_url":"https://lookcloser.ai/e/ev-e10892dca863"},{"evidence_id":"ev-a5f45b5a4626","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 364 on 2025-07-29 to 377 on 2026-08-22 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CKB9291","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7dd92b4c3a048ea43f28b27de91f1af1c62606a7a82f293b78993ad9cb3464f4","evidence_url":"https://lookcloser.ai/e/ev-a5f45b5a4626"},{"evidence_id":"ev-54f371d6fe24","record_id":"724195275059","gtin":"724195275059","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CKB9291","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:e1f7f6668e4d1a5ccb6763b1aa0c3e7dc2deeffdd38b6bc1596a72f67e04a2e7","evidence_url":"https://lookcloser.ai/e/ev-54f371d6fe24"},{"evidence_id":"ev-fef118972448","record_id":"724195275059","gtin":"724195275059","claim_key":"claim:testing","primary_source":"source_listing","claim":"“PARTY LAB”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…3RD PARTY LAB TESTED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://zenprinciple.com/products/marine-collagen-powder","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:9fa1f448d7ef05612837cb1bc69841a247810f7988d5f201ebcf290f9f9c5cc1","evidence_url":"https://lookcloser.ai/e/ev-fef118972448"},{"evidence_id":"ev-04fcb7fdd748","record_id":"724195275059","gtin":"724195275059","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“CERTIFIED”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…Manufactured in the USA…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CKB9291","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d7b327409da8169c3f8cbb1c1a4ce6801bf1367130b4ab52358f8fb76bb0ded4","evidence_url":"https://lookcloser.ai/e/ev-290f5db4b188"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":10000,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Wild-Cought Fish","Hydrolyzed Collagen Types I, II, WE IV","Unflavored","3RD PARTY LAB TESTED","WILD-CAUGHT","ADDITIVES FREE","RECOMMENDED BY MEDICAL AND NUTRITION EXPERTS","Wild-Caught Fish","Hydrolyzed Collagen Types I, II, III E. 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