{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"727783003676","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:30-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"727783003676","listing_identifier":"B007A1XG5I","brand":"New Chapter","title":"New Chapter Every Woman™'s One Daily 40+ Multivitamin","listing_title":"New Chapter Every Woman’s One Daily 40+ - Multivitamin for Women - Supports Immune, Bone, Hormone & Cellular Energy Health* - Non-GMO, Gluten Free, Dairy Free, Vegetarian & Kosher - 72 Tablets","identity":{"canonical_gtin":"00727783003676","source_listing_gtin":"00727783003676","listing_identifier":"B007A1XG5I","product_image":"https://m.media-amazon.com/images/I/61PzHV2IqAL._AC_SL1500_.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/61PzHV2IqAL._AC_SL1500_.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-23T20:41:16-0700","last_http_status":206,"reachable":true},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"New Chapter","package_brand":"NEW CHAPTER","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"New Chapter, Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES","address_public":"VERMONT 05301, UNITED STATES","serial_number":"90022704","registration_number":"6412831","wordmark":"NEW CHAPTER","status_description":"REGISTERED","filed_date":"2020-06-26T00:00:00","first_use_commerce_date":"2020-06-22","registration_date":"2021-07-06","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Moon Extracts, Inc.","entity":"CORPORATION","country":"VERMONT, USA; DELAWARE, USA","address_filed":"P. 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A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. 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We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence_id":"ev-b24559396b73","evidence_url":"https://lookcloser.ai/e/ev-b24559396b73","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 727783003676.","evidence":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-0e9498d42dfe","evidence_url":"https://lookcloser.ai/e/ev-0e9498d42dfe","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. 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Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Breast Support Blend” (50 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-breast","report_url":"https://lookcloser.ai/p/727783003676/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-breast"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.","proof":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/82577","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-ed11665002b5","evidence_url":"https://lookcloser.ai/e/ev-ed11665002b5","content_fingerprint":"sha256:e0342307355ceec0dca904e24c0be057dad6070e87a6c054961392af7db0eb85","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/82577","label":"NIH DSLD · Label #82577","registry_name":"NIH DSLD","standard":null,"identifier":"Label #82577"}],"evidence":{"summary":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). 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Company on file: Distributor — New Chapter, Inc., Brattleboro, VT."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/727783003676/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://newchapter.com/products/every-womans-one-daily-multivitamin-40","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-0e9498d42dfe","evidence_url":"https://lookcloser.ai/e/ev-0e9498d42dfe","content_fingerprint":"sha256:14c4c59d3e8eeb58bfca79bb9b9b0f1c056bc5cf08e60874ebe141ded358014f","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://newchapter.com/products/every-womans-one-daily-multivitamin-40","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/727783003676/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing.","proof":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00727783003676","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-197ad740f7e0","evidence_url":"https://lookcloser.ai/e/ev-197ad740f7e0","content_fingerprint":"sha256:2513960f7a2cac43a78e1b07eb5e16ab10c2b0d65f841b06f42babe1c28c5cab","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00727783003676","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/727783003676/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B007A1XG5I","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-5c103160f8d7","evidence_url":"https://lookcloser.ai/e/ev-5c103160f8d7","content_fingerprint":"sha256:92eeb8a1f11e92e5f30eaae7788532393a1b02af49d2d61f274e302594bba4fc","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/727783003676/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_turmeric"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-7889025bd5da","evidence_url":"https://lookcloser.ai/e/ev-7889025bd5da","content_fingerprint":"sha256:5156c55cc3d128831c2660e2551c0867aeb9c4b797d18cbc6af56e95fb0bc40f","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_turmeric"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/727783003676/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-c58bad5d383e","evidence_url":"https://lookcloser.ai/e/ev-c58bad5d383e","content_fingerprint":"sha256:09eb0f44f78b45b5ec604c1f7aafda17958ba7f4d7eac0ef8fb4106224868274","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","label":"FDA enforcement search · New Chapter","registry_name":"FDA enforcement","standard":null,"identifier":"New Chapter"}],"evidence":{"summary":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-08-31","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/727783003676/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B007A1XG5I","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-8eba3faa00bb","evidence_url":"https://lookcloser.ai/e/ev-8eba3faa00bb","content_fingerprint":"sha256:927cad1c9cef9c94dab4013039710c983c391a6c47f31daf584006b60cee5bd8","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007A1XG5I","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/727783003676/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-b24559396b73","evidence_url":"https://lookcloser.ai/e/ev-b24559396b73","content_fingerprint":"sha256:cfa5110ca5cc4ebf9816020779455c1e290e0714fd816ffcb47f151bf00d9d24","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/727783003676/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B007A1XG5I","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-b107fe63c2bd","evidence_url":"https://lookcloser.ai/e/ev-b107fe63c2bd","content_fingerprint":"sha256:7e051bb958852fa2b91c2db180a367796525e6199e6c5806941bb1e0f2caaaac","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007A1XG5I","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/727783003676/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-b9244a3a8f9a","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-breast","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Breast Support Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Breast Support Blend” (50 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Breast Support Blend” (50 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:241309f6fd5fe5cc050f8d5cf406085c3d6f0f24ee3331ddb576a791cfeb0432","evidence_url":"https://lookcloser.ai/e/ev-b9244a3a8f9a"},{"evidence_id":"ev-0e9498d42dfe","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://newchapter.com/products/every-womans-one-daily-multivitamin-40","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:14c4c59d3e8eeb58bfca79bb9b9b0f1c056bc5cf08e60874ebe141ded358014f","evidence_url":"https://lookcloser.ai/e/ev-0e9498d42dfe"},{"evidence_id":"ev-197ad740f7e0","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 727783003676 to \"Every Woman's One Daily Multivitamin 40+\" (New Chapter) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00727783003676","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:2513960f7a2cac43a78e1b07eb5e16ab10c2b0d65f841b06f42babe1c28c5cab","evidence_url":"https://lookcloser.ai/e/ev-197ad740f7e0"},{"evidence_id":"ev-ed11665002b5","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.","proof":{"detail":"Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/82577","observed_at":"2026-08-31","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #82577","receipt_label":"NIH DSLD · Label #82577"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:e0342307355ceec0dca904e24c0be057dad6070e87a6c054961392af7db0eb85","evidence_url":"https://lookcloser.ai/e/ev-ed11665002b5"},{"evidence_id":"ev-c58bad5d383e","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-08-31","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:09eb0f44f78b45b5ec604c1f7aafda17958ba7f4d7eac0ef8fb4106224868274","evidence_url":"https://lookcloser.ai/e/ev-c58bad5d383e"},{"evidence_id":"ev-b24559396b73","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:cfa5110ca5cc4ebf9816020779455c1e290e0714fd816ffcb47f151bf00d9d24","evidence_url":"https://lookcloser.ai/e/ev-b24559396b73"},{"evidence_id":"ev-5c103160f8d7","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:92eeb8a1f11e92e5f30eaae7788532393a1b02af49d2d61f274e302594bba4fc","evidence_url":"https://lookcloser.ai/e/ev-5c103160f8d7"},{"evidence_id":"ev-b107fe63c2bd","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007A1XG5I","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:7e051bb958852fa2b91c2db180a367796525e6199e6c5806941bb1e0f2caaaac","evidence_url":"https://lookcloser.ai/e/ev-b107fe63c2bd"},{"evidence_id":"ev-8eba3faa00bb","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007A1XG5I","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007A1XG5I","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:927cad1c9cef9c94dab4013039710c983c391a6c47f31daf584006b60cee5bd8","evidence_url":"https://lookcloser.ai/e/ev-8eba3faa00bb"},{"evidence_id":"ev-7889025bd5da","record_id":"727783003676","gtin":"727783003676","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. 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