{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"727783904409","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-25T12:12:26-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"727783904409","listing_identifier":"B09L96GQQJ","brand":"New Chapter","title":"New Chapter Magnesium Glycinate 325mg & Ashwagandha Supplement","listing_title":"New Chapter Magnesium Glycinate 325mg & Ashwagandha Supplement, 60 Tablets","identity":{"canonical_gtin":"00727783904409","source_listing_gtin":"00727783904409","listing_identifier":"B09L96GQQJ","product_image":"https://m.media-amazon.com/images/I/61XXhjc6Y8L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09L96GQQJ","primary_url":"https://m.media-amazon.com/images/I/61XXhjc6Y8L.jpg","image_count":8,"last_attempted":"2026-08-25T12:12:26-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"New Chapter","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"New Chapter, Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES","address_public":"VERMONT 05301, UNITED STATES","serial_number":"90022704","registration_number":"6412831","wordmark":"NEW CHAPTER","status_description":"REGISTERED","filed_date":"2020-06-26T00:00:00","first_use_commerce_date":"2020-06-22","registration_date":"2021-07-06","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Moon Extracts, Inc.","entity":"CORPORATION","country":"VERMONT, USA; DELAWARE, USA","address_filed":"P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES","address_public":"VERMONT 053021947, UNITED STATES; Vermont 05301, UNITED STATES","serial_number":"74401346","registration_number":"1828013","wordmark":"NEW CHAPTER","status_description":"REGISTERED AND RENEWED","filed_date":"1993-06-14T00:00:00","first_use_commerce_date":"1988-06-01","registration_date":"1994-03-29","assignment_recorded":true,"goods_services":["IC 005: food supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=74401346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","label":"FDA enforcement search · New Chapter","registry_name":"FDA enforcement","standard":null,"identifier":"New Chapter"}],"evidence_id":"ev-160b34df7732","evidence_url":"https://lookcloser.ai/e/ev-160b34df7732","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: New Chapter, Inc. · New Moon Extracts, Inc.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence_id":"ev-d762fc79b003","evidence_url":"https://lookcloser.ai/e/ev-d762fc79b003","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"open_questions","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","class":"gap","headline":"Label math could not be verified","source":"Label and serving arithmetic","scope":"exact_listing"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","class":"gap","headline":"FDA recall appears in this brand's history","source":"FDA public records","scope":"search_scope"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","class":"gap","headline":"Public label filing not retained","source":"Label and serving arithmetic","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":0,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"open_questions","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09L96GQQJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-d7df517ab2ad","evidence_url":"https://lookcloser.ai/e/ev-d7df517ab2ad","content_fingerprint":"sha256:de41d7cf4353c581e311c1346b0a84d969ae8beb64c8d48385e5a1c7ec4d63da","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/727783904409/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-160b34df7732","evidence_url":"https://lookcloser.ai/e/ev-160b34df7732","content_fingerprint":"sha256:a69aa3eaf700a4915a04df8a5d6da791a676c9f5f67dbf8868a94dbc9aad25d7","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","label":"FDA enforcement search · New Chapter","registry_name":"FDA enforcement","standard":null,"identifier":"New Chapter"}],"evidence":{"summary":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-09-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/727783904409/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09L96GQQJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-818bc7f0f443","evidence_url":"https://lookcloser.ai/e/ev-818bc7f0f443","content_fingerprint":"sha256:650e39d732cad8c20afdb00cbeb8647d9de5399204c2dfdbb46728733c7f8eab","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/727783904409/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09L96GQQJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-f9fee038d029","evidence_url":"https://lookcloser.ai/e/ev-f9fee038d029","content_fingerprint":"sha256:91df9d902310a6a97048998c40fcfc6bfc17f050d6c5eccc58e66b4cc002db0e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/727783904409/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-d762fc79b003","evidence_url":"https://lookcloser.ai/e/ev-d762fc79b003","content_fingerprint":"sha256:9ac01d2b4fa61dce12a07cb4d7bc170ec4509a4005ffb09b13f7c45c6ae6e512","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/727783904409/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 303 on 2025-07-29 to 407 on 2026-08-21 (net +104). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 303 on 2025-07-29 to 407 on 2026-08-21 (net +104). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09L96GQQJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-e77d0467a66c","evidence_url":"https://lookcloser.ai/e/ev-e77d0467a66c","content_fingerprint":"sha256:5d20dba954e2389451e32713a130300a9f2e6f766f2a252598a8f272eea687d0","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 303 on 2025-07-29 to 407 on 2026-08-21 (net +104). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 303 on 2025-07-29 to 407 on 2026-08-21 (net +104). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/727783904409/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00727783904409","scope":"exact_product","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-2450cfccf156","evidence_url":"https://lookcloser.ai/e/ev-2450cfccf156","content_fingerprint":"sha256:3d646e661dbdc01cbdf1dd94cd85f09a0edfbb2963d6fd3ac669a51e7bf71e29","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00727783904409","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/727783904409/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-160b34df7732","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-09-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:a69aa3eaf700a4915a04df8a5d6da791a676c9f5f67dbf8868a94dbc9aad25d7","evidence_url":"https://lookcloser.ai/e/ev-160b34df7732"},{"evidence_id":"ev-d762fc79b003","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:9ac01d2b4fa61dce12a07cb4d7bc170ec4509a4005ffb09b13f7c45c6ae6e512","evidence_url":"https://lookcloser.ai/e/ev-d762fc79b003"},{"evidence_id":"ev-d7df517ab2ad","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:de41d7cf4353c581e311c1346b0a84d969ae8beb64c8d48385e5a1c7ec4d63da","evidence_url":"https://lookcloser.ai/e/ev-d7df517ab2ad"},{"evidence_id":"ev-818bc7f0f443","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:650e39d732cad8c20afdb00cbeb8647d9de5399204c2dfdbb46728733c7f8eab","evidence_url":"https://lookcloser.ai/e/ev-818bc7f0f443"},{"evidence_id":"ev-2450cfccf156","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09L96GQQJ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:5d20dba954e2389451e32713a130300a9f2e6f766f2a252598a8f272eea687d0","evidence_url":"https://lookcloser.ai/e/ev-e77d0467a66c"},{"evidence_id":"ev-f9fee038d029","record_id":"727783904409","gtin":"727783904409","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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