{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739003720","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T05:22:24-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.3","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T06:59:12-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"names_only_amounts_unreadable","message":"The panel read captured 1 ingredient name(s), but no usable amounts; dose comparison is withheld.","product_conclusion":false}],"gtin":"733739003720","listing_identifier":"B002EA99HE","brand":"NOW Foods","title":"NOW Foods Supplements, Vitamin D-3 5,000 IU, High Potency","listing_title":"NOW Foods Supplements, Vitamin D-3 5,000 IU, High Potency, Structural Support*, 120 Softgels","identity":{"canonical_gtin":"00733739003720","source_listing_gtin":"00733739003720","listing_identifier":"B002EA99HE","product_image":"https://m.media-amazon.com/images/I/71INtRyQ1xL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B002EA99HE","primary_url":"https://m.media-amazon.com/images/I/71INtRyQ1xL.jpg","image_count":8,"last_attempted":"2026-07-27T05:22:24-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"mismatch","compatible":false,"listing_brand":"NOW Foods","package_brand":"Vitamins","match_method":"different_package_and_listing_brand_text","similarity":0.25},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","verbatim":"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA"}],"identity_nodes":[{"role":"manufactured_for","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","verbatim":"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","exact-listing-and-retained-package-package-brand-differs-from-the-listin","review_velocity_spike"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","exact-listing-and-retained-package-package-brand-differs-from-the-listin","review_velocity_spike"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence_id":"ev-4b2c50587004","evidence_url":"https://lookcloser.ai/e/ev-4b2c50587004","presentation_home":"finding_catalog"},{"finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","card_type":"package_brand_mismatch","question":"owner","tone":"warn","weight":94,"headline":"Listing brand: NOW Foods · package: Vitamins","evidence":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …","so_what":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","source":"Exact listing and retained package","source_links":[],"registry_receipts":[],"evidence_id":"ev-e379b96ec87a","evidence_url":"https://lookcloser.ai/e/ev-e379b96ec87a","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_spike","card_type":"review_velocity","question":"reviews","tone":"warn","weight":80,"headline":"Reviews went from 592 to 674 between July 4, 2025 and July 18, 2026 — 82% of them arrived in a single month.","evidence":"The dated series runs from 592 written reviews on July 4, 2025 to 674 on July 18, 2026. Up to 556 written reviews were added within a single ~30-day window — 82% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B002EA99HE","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-64e9af1e530f","evidence_url":"https://lookcloser.ai/e/ev-64e9af1e530f","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["Panel amounts still need a clearer source image.","We have not found a public label filing for this exact product.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"caution","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"review_velocity_spike","class":"warn","headline":"Reviews arrived in a burst, not gradually","source":"keepa","scope":"exact_listing"},{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","class":"warn","headline":"Package brand differs from the listing brand","source":"Exact listing and retained package","scope":"exact_listing"}],"documented_concern_count":2,"confirmed_check_count":0,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Package brand differs from the listing brand.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"review_velocity_spike","source":"keepa","class":"warn","weight":80,"headline":"Reviews arrived in a burst, not gradually","detail":"The dated series runs from 592 written reviews on July 4, 2025 to 674 on July 18, 2026. Up to 556 written reviews were added within a single ~30-day window — 82% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","proof":{"first":["2025-07-04",592],"last":["2026-07-18",674],"max_30d_review_gain":556,"share_of_total":0.82},"identity_basis":"listing","status":"live","severity":"warn","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B002EA99HE","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"warn","evidence_id":"ev-64e9af1e530f","evidence_url":"https://lookcloser.ai/e/ev-64e9af1e530f","content_fingerprint":"sha256:459822f6c6ca61a86cd8856ad6856695ec9b6312bc3322a0a76bd2b54a189c4d","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-04",592],"last":["2026-07-18",674],"max_30d_review_gain":556,"share_of_total":0.82},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked keepa.","found":"The dated series runs from 592 written reviews on July 4, 2025 to 674 on July 18, 2026. Up to 556 written reviews were added within a single ~30-day window — 82% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not."},"html_anchor":"finding-review_velocity_spike","report_url":"https://lookcloser.ai/p/733739003720/full#finding-review_velocity_spike"},{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","source":"Exact listing and retained package","class":"warn","noted":false,"severity":"warn","weight":72,"headline":"Package brand differs from the listing brand","detail":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B002EA99HE","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"warn","evidence_id":"ev-e379b96ec87a","evidence_url":"https://lookcloser.ai/e/ev-e379b96ec87a","content_fingerprint":"sha256:432258d9847c3702744beba9a0a85ae34335cd505fabf56ecffbf47baa09dc3c","registry_receipts":[],"evidence":{"summary":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"html_anchor":"finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin","report_url":"https://lookcloser.ai/p/733739003720/full#finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin"},{"id":"label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Panel amounts are awaiting a clearer image read","detail":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","proof":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B002EA99HE","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-9c0062ff0884","evidence_url":"https://lookcloser.ai/e/ev-9c0062ff0884","content_fingerprint":"sha256:9fdfcfdd360426d9dc3d54f1fd90fcfc2bac92841496df3afb61893b6bd34481","registry_receipts":[],"evidence":{"summary":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"html_anchor":"finding-label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-","report_url":"https://lookcloser.ai/p/733739003720/full#finding-label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-4b2c50587004","evidence_url":"https://lookcloser.ai/e/ev-4b2c50587004","content_fingerprint":"sha256:67a045a07454a9b0c684f28b0eafcc70a327ef9f42fc36b3678538558bcb1d68","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence":{"summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-27","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739003720/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B002EA99HE","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-05cf15bd4fb5","evidence_url":"https://lookcloser.ai/e/ev-05cf15bd4fb5","content_fingerprint":"sha256:e1a034fb408f5b07685a84b5469d48eb5938e8f832dd63e6bfbc88818db06638","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739003720/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002EA99HE","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-579d747c8c0b","evidence_url":"https://lookcloser.ai/e/ev-579d747c8c0b","content_fingerprint":"sha256:f5d1229205fda40ae8379758a07ced0c984b29d38064cee7dc1a39b80856dd36","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002EA99HE","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/733739003720/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002EA99HE","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-a4bb63994062","evidence_url":"https://lookcloser.ai/e/ev-a4bb63994062","content_fingerprint":"sha256:ec42cd794c38f6e837c02ebba27304b3f352e28bfd59c49e23f0523672d2e845","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002EA99HE","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/733739003720/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00733739003720","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-b8e2170f5ef6","evidence_url":"https://lookcloser.ai/e/ev-b8e2170f5ef6","content_fingerprint":"sha256:c87e9702c4500259766904990b4cf6a56a5558d890b2872e0bf2f7d949b6f4d4","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739003720","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/733739003720/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-782d1f5bced2","evidence_url":"https://lookcloser.ai/e/ev-782d1f5bced2","content_fingerprint":"sha256:38e0835647462985a5734826ee82dea63cf3bf81e86ff2e2be7d4d68f370d8e8","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-27","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739003720/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-e379b96ec87a","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “NOW Foods,” while the retained package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:432258d9847c3702744beba9a0a85ae34335cd505fabf56ecffbf47baa09dc3c","evidence_url":"https://lookcloser.ai/e/ev-e379b96ec87a"},{"evidence_id":"ev-64e9af1e530f","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:review_velocity_spike","primary_source":"source_listing","claim":"Reviews arrived in a burst, not gradually","bucket":"claimed_no_support","looked":"LookCloser checked keepa.","found":"The dated series runs from 592 written reviews on July 4, 2025 to 674 on July 18, 2026. Up to 556 written reviews were added within a single ~30-day window — 82% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","proof":{"first":["2025-07-04",592],"last":["2026-07-18",674],"max_30d_review_gain":556,"share_of_total":0.82},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:459822f6c6ca61a86cd8856ad6856695ec9b6312bc3322a0a76bd2b54a189c4d","evidence_url":"https://lookcloser.ai/e/ev-64e9af1e530f"},{"evidence_id":"ev-4b2c50587004","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-27","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:67a045a07454a9b0c684f28b0eafcc70a327ef9f42fc36b3678538558bcb1d68","evidence_url":"https://lookcloser.ai/e/ev-4b2c50587004"},{"evidence_id":"ev-9c0062ff0884","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-","primary_source":"facts_panel","claim":"Panel amounts are awaiting a clearer image read","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","proof":{"detail":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:9fdfcfdd360426d9dc3d54f1fd90fcfc2bac92841496df3afb61893b6bd34481","evidence_url":"https://lookcloser.ai/e/ev-9c0062ff0884"},{"evidence_id":"ev-05cf15bd4fb5","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:e1a034fb408f5b07685a84b5469d48eb5938e8f832dd63e6bfbc88818db06638","evidence_url":"https://lookcloser.ai/e/ev-05cf15bd4fb5"},{"evidence_id":"ev-b8e2170f5ef6","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 733739003720 to \"Витамин Д\" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739003720","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:c87e9702c4500259766904990b4cf6a56a5558d890b2872e0bf2f7d949b6f4d4","evidence_url":"https://lookcloser.ai/e/ev-b8e2170f5ef6"},{"evidence_id":"ev-a4bb63994062","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 591 on 2025-06-27 to 674 on 2026-07-18 (net +83). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002EA99HE","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:ec42cd794c38f6e837c02ebba27304b3f352e28bfd59c49e23f0523672d2e845","evidence_url":"https://lookcloser.ai/e/ev-a4bb63994062"},{"evidence_id":"ev-579d747c8c0b","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002EA99HE","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:f5d1229205fda40ae8379758a07ced0c984b29d38064cee7dc1a39b80856dd36","evidence_url":"https://lookcloser.ai/e/ev-579d747c8c0b"},{"evidence_id":"ev-782d1f5bced2","record_id":"733739003720","gtin":"733739003720","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:38e0835647462985a5734826ee82dea63cf3bf81e86ff2e2be7d4d68f370d8e8","evidence_url":"https://lookcloser.ai/e/ev-782d1f5bced2"},{"evidence_id":"ev-7904906be418","record_id":"733739003720","gtin":"733739003720","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002EA99HE","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:0aad21982c0589fddd2a3d285aff74209c2b56f0b62d8eb9a55f50fd148e6dd8","evidence_url":"https://lookcloser.ai/e/ev-7904906be418"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Bone & Immune Health*","Supports Healthy Teeth*","Promotes Muscle Health*","A Dietary Supplement","Family owned since 1968.","Made and quality tested in the USA with globally\nsourced ingredients.","Not manufactured with yeast, wheat, gluten, soy, corn,\nmilk, egg, fish, shellfish, tree nut or sesame ingredients.","Produced in a GMP facility that processes other\ningredients containing these allergens.","highly-absorbable liquid softgel form","Size and color shown may vary from actual product."],"certification_text":["Non-GMO","K","Contains Gelatin","GMP ASSURED","100% PCR (post-consumer recycled) resin","GMP","Intertek GMP certification","intertek"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined.…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"NOW Foods Supplements, Vitamin D-3 5,000 IU, High Potency, Structural Support*, 120 Softgels…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.3","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW\", \"product_name\": \"High Potency Vitamin D3 5,000 IU\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Softgels\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Bone & Immune Health*\", \"Supports Healthy Teeth*\", \"Promotes Muscle Health*\", \"A Dietary Supplement\"], \"certifications\": [\"Non-GMO\", \"K\", \"Contains Gelatin\"]}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Vitamins\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 1 Softgel\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_for\", \"name\": \"NOW FOODS\", \"address\": \"395 S. Glen Ellyn Rd.\\nBloomingdale, IL 60108, USA\", \"verbatim\": \"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\\nBloomingdale, IL 60108, USA\"}], \"websites\": [\"nowfoods.com\"], \"actives\": [{\"name\": \"Vitamin D\", \"amount\": \"125 mcg (5,000 IU)\", \"unit\": \"625%\"}], \"label_claims\": [\"Family owned since 1968.\", \"Made and quality tested in the USA with globally\\nsourced ingredients.\", \"Not manufactured with yeast, wheat, gluten, soy, corn,\\nmilk, egg, fish, shellfish, tree nut or sesame ingredients.\", \"Produced in a GMP facility that processes other\\ningredients containing these allergens.\"], \"certifications\": [\"GMP ASSURED\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW\\u00ae\", \"product_name\": \"Vitamin D3 softgels\", \"barcode\": \"733739003720\", \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"highly-absorbable liquid softgel form\"], \"certifications\": [\"100% PCR (post-consumer recycled) resin\"]}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": \"Softgel Size\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Size and color shown may vary from actual product.\"], \"certifications\": []}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": 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