Checked against public sources between July 26 and September 2, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Vitamin D (as D3 Cholecalciferol) (from Lanolin) | 50 mcg (2,000 IU) |
|---|
Printed on the package: Non-GMO · GMP ASSURED · GMP CERTIFICATION · intertek · Contains Gelatin · QUALITY ASSURED · GMP · CERTIFICATION
We read 1 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.
Ingredient research can support context, but it is not a trial of this exact product.
Headlines first. Open evidence only when you want the source trail.
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
Open Food Facts resolves 733739003775 to "High potency vitamin D3" (Now) — consistent with this listing.
Locked evidence record →Open the full source-linked findingA count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Written reviews fell from 1,316 to 1,291 between August 7, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 12, so the count moved in steps rather than in one burst.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
matching UPC/GTIN · checked Sep 2, 2026
View on Amazon ↗matching UPC/GTIN · checked Jul 26, 2026
View on iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $8.87; iHerb was highest at $8.91 — a $0.04 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.