Full record · 733739004703 · back to the summary
NOW Foods Supplements, Choline & Inositol 500 mg
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The named ingredient is not separately quantified
The panel was read, but it does not give a separate amount for inositol. The listing claim cannot be compared to a named panel row.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Choline | — | — | |
| Inositol | — | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
UPC independently corroborated
Open Food Facts resolves 733739004703 to "Choline & Inositol" () — consistent with this listing.
Panel amounts are awaiting a clearer image read
The current image extraction retained 2 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
No exact supplement trademark owner found
The live USPTO search returned no exact-wordmark supplement-related registration for this brand. That is a public-record gap, not evidence that the brand has no owner or that the product is improper.
180-day review-count history is on file
Exact-listing history records written-review counts from 325 on 2026-01-27 to 332 on 2026-07-18 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
The headline amount is not tied to a same-name panel row
The listing presents 500 mg for inositol, but vision:google/gemini-flash-1.5 does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…S/CLASSIFICATIONS: Kosher, Non-GMO, Soy Free GMP Quality Assured: A-rated, third-party certif…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…ssion*, Nervous System Health*, 100 Capsules SUPPORTS HEALTHY NERVE TRANSMISSION*: Choline is nece…” | Not assessed We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739004703 |
| Brand | NOW Foods |
| Source listing identifier | B0013OVYDY |
| Retailer listing title | NOW Foods Supplements, Choline & Inositol 500 mg, Healthy Nerve Transm… show full titleNOW Foods Supplements, Choline & Inositol 500 mg, Healthy Nerve Transmission*, Nervous System Health*, 100 Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 100 Veg Capsules |
| Badges printed on pack | Non-GMO, Vegetarian/Vegan, K, HGMP, QUALITY ASSURED, GMP CERTIFICATION, intertek |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Choline | None | High clearly legible in the photo |
| Inositol | None | High clearly legible in the photo |
Claims printed on the packaging:
“Supports Healthy Nerve Transmission*” · “Assists in Fatty Acid Metabolism*” · “Family owned since 1968.” · “† Daily Value not established.” · “Made and quality tested in the USA with globally sourced ingredients.” · “Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients.” · “Produced in a GMP facility that processes other ingredients containing these allergens.” · “Store in a cool, dry place after opening.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 733739004703 · built July 22, 2026 · lookcloser.ai · corrections@lookcloser.ai