{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739005045","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T01:25:51-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:37-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"733739005045","listing_identifier":"B0H1DBM7HP","brand":"NOW Foods","title":"Now Supplements, NMN 250 mg, Supports Healthy Aging*","listing_title":"Now Supplements, NMN 250 mg, Supports Healthy Aging*, 60 Veg Caps","identity":{"canonical_gtin":"00733739005045","source_listing_gtin":"00733739005045","listing_identifier":"B0H1DBM7HP","product_image":"https://m.media-amazon.com/images/I/719TmuL4y8L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","primary_url":"https://m.media-amazon.com/images/I/719TmuL4y8L.jpg","image_count":7,"last_attempted":"2026-07-25T01:25:51-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NOW Foods","package_brand":"NOW","match_method":"normalized_exact","similarity":0.5455},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":"NOW FOODS","address":"395 S. 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Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt…","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence_id":"ev-4977fc7b871a","evidence_url":"https://lookcloser.ai/e/ev-4977fc7b871a","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-8940592f2f3f","evidence_url":"https://lookcloser.ai/e/ev-8940592f2f3f","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for NMN.","evidence":"Published sources describe how NMN have been studied. 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Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","role":"NMN (nicotinamide mononucleotide) context · not product evidence"},{"label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","role":"NMN (nicotinamide mononucleotide) context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-6cac63235a12","evidence_url":"https://lookcloser.ai/e/ev-6cac63235a12","presentation_home":"research_section"}],"research_links":[{"ingredient":"NMN (nicotinamide mononucleotide)","label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","product_evidence":false},{"ingredient":"NMN (nicotinamide mononucleotide)","label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record.","Brand ownership is not settled in this record.","Barcode checksum is valid; no independent product record was found.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz.  UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. 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This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0H1DBM7HP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-8d73e9cc0b58","evidence_url":"https://lookcloser.ai/e/ev-8d73e9cc0b58","content_fingerprint":"sha256:15afd0250cd4eec34ea5eb1854142bce68465a614f35169f57de203dc9d45262","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/733739005045/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0H1DBM7HP","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-1057cb19c7c5","evidence_url":"https://lookcloser.ai/e/ev-1057cb19c7c5","content_fingerprint":"sha256:836260de2027052b655b29d41f1d7cb0ee46937476fb4ee402205a0e5d3649a7","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/733739005045/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6cac63235a12","evidence_url":"https://lookcloser.ai/e/ev-6cac63235a12","content_fingerprint":"sha256:387cf37388c8e3a33106322b980055dc4ad8f25056f11f94868fda3dcdf35666","registry_receipts":[],"evidence":{"summary":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/733739005045/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz.  UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz.  UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"caution","evidence_id":"ev-4977fc7b871a","evidence_url":"https://lookcloser.ai/e/ev-4977fc7b871a","content_fingerprint":"sha256:2b6641fcf62d4c8373fc8eb6297d864d992e9db39890e6d22792c9594e096469","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence":{"summary":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz.  UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-25","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-25","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz.  UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739005045/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. 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That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DBM7HP","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739005045/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-72c753d345ed","evidence_url":"https://lookcloser.ai/e/ev-72c753d345ed","content_fingerprint":"sha256:2d38c2a14bad4703712e11b476d64f1b3851641582634dcd0bd6d812cace8eb1","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-25","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739005045/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00733739005045","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-db2614ea0133","evidence_url":"https://lookcloser.ai/e/ev-db2614ea0133","content_fingerprint":"sha256:0c29a08951c5fa90aa474f232b18fd112720a0e5bdcce24f03a1c5b9c932067e","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. 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Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/733739005045/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-8d73e9cc0b58","record_id":"733739005045","gtin":"733739005045","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-25","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:2b6641fcf62d4c8373fc8eb6297d864d992e9db39890e6d22792c9594e096469","evidence_url":"https://lookcloser.ai/e/ev-4977fc7b871a"},{"evidence_id":"ev-72c753d345ed","record_id":"733739005045","gtin":"733739005045","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. 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