{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739009906","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-30T15:32:54-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:00-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"733739009906","listing_identifier":"B0013EJ5QM","brand":"NOW Foods","title":"NOW Foods Supplements, Vitamin K-2 100 mcg, Menaquinone-4 (MK-4)","listing_title":"NOW Foods Supplements, Vitamin K-2 100 mcg, Menaquinone-4 (MK-4), Supports Bone Health*, 100 Veg Capsules","identity":{"canonical_gtin":"00733739009906","source_listing_gtin":"00733739009906","listing_identifier":"B0013EJ5QM","product_image":"https://m.media-amazon.com/images/I/71hzBrkFKkL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0013EJ5QM","primary_url":"https://m.media-amazon.com/images/I/71hzBrkFKkL.jpg","image_count":7,"last_attempted":"2026-07-30T15:32:54-0700","attempts":1},"observed_at":"2026-07-30","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NOW Foods","package_brand":"NOW FOODS","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","nih-published-research-each-ingredient-s-amount-is-disclosed","review_velocity_gradual"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","nih-published-research-each-ingredient-s-amount-is-disclosed","review_velocity_gradual"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence_id":"ev-6d443f3c078c","evidence_url":"https://lookcloser.ai/e/ev-6d443f3c078c","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-0def054cd40c","evidence_url":"https://lookcloser.ai/e/ev-0def054cd40c","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"We can see 90 of this product’s 1,009 reviews — the count rose between July 10, 2025 and July 20, 2026. That is too small a slice to say anything about the wider pattern.","evidence":"Written reviews rose from 919 to 1,009 between July 10, 2025 and July 20, 2026. The largest rise inside any single 30-day window was about 76, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0013EJ5QM","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-e14b291bd9ee","evidence_url":"https://lookcloser.ai/e/ev-e14b291bd9ee","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["We have not found a public label filing for this exact product.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013EJ5QM","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-0def054cd40c","evidence_url":"https://lookcloser.ai/e/ev-0def054cd40c","content_fingerprint":"sha256:9b9ff96cbee5d635184299a8ddf3c5484e8ba0a820c72a01837bd0d9ae5e2a4a","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/733739009906/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013EJ5QM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-8f30b203810d","evidence_url":"https://lookcloser.ai/e/ev-8f30b203810d","content_fingerprint":"sha256:4c013becbbe85aef1b55b12f1532c862e257bf3e43649431cb57860a47d9b154","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/733739009906/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 919 to 1,009 between July 10, 2025 and July 20, 2026. The largest rise inside any single 30-day window was about 76, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-10",919],"last":["2026-07-20",1009],"max_30d_review_gain":76},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0013EJ5QM","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-e14b291bd9ee","evidence_url":"https://lookcloser.ai/e/ev-e14b291bd9ee","content_fingerprint":"sha256:f5988a3c45c7637a6e6e19e4bd26705e9fb3a0ab7f2d4b124a2e87b043690d4e","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-10",919],"last":["2026-07-20",1009],"max_30d_review_gain":76},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked keepa.","found":"Written reviews rose from 919 to 1,009 between July 10, 2025 and July 20, 2026. The largest rise inside any single 30-day window was about 76, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/733739009906/full#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-6d443f3c078c","evidence_url":"https://lookcloser.ai/e/ev-6d443f3c078c","content_fingerprint":"sha256:a67a70c708142aeaf303d47668f067d958f06437a5fd9db8cd0a8ae3e3590d19","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence":{"summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-30","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739009906/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013EJ5QM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-c34dbd5b5ffe","evidence_url":"https://lookcloser.ai/e/ev-c34dbd5b5ffe","content_fingerprint":"sha256:05043189b4318e537d288cc5df2d72ef34de0c696ccee9abe23bafa9cefe62a7","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739009906/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0013EJ5QM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-1d629c0ec20a","evidence_url":"https://lookcloser.ai/e/ev-1d629c0ec20a","content_fingerprint":"sha256:3630ea00c830c75077d2430bc2ff5830bb18325f332bf68c94dd3a573fde8237","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/733739009906/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0013EJ5QM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-008cdd31f32c","evidence_url":"https://lookcloser.ai/e/ev-008cdd31f32c","content_fingerprint":"sha256:f8dfb890913b8933d2446e70f6ce014aa94637906dc5fd0d22bd20f106a0d629","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/733739009906/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00733739009906","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-22b032f3e9be","evidence_url":"https://lookcloser.ai/e/ev-22b032f3e9be","content_fingerprint":"sha256:4819f0ea169279d992a884c033806df57f2b562e288a0f0c2bc9c8977c2d303e","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739009906","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/733739009906/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-1141adca929f","evidence_url":"https://lookcloser.ai/e/ev-1141adca929f","content_fingerprint":"sha256:f8c1bc72d1c82c9a10693bcf4542838252903dc082250542776327c6c7376055","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-30","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739009906/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-e14b291bd9ee","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 919 to 1,009 between July 10, 2025 and July 20, 2026. The largest rise inside any single 30-day window was about 76, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-10",919],"last":["2026-07-20",1009],"max_30d_review_gain":76},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:f5988a3c45c7637a6e6e19e4bd26705e9fb3a0ab7f2d4b124a2e87b043690d4e","evidence_url":"https://lookcloser.ai/e/ev-e14b291bd9ee"},{"evidence_id":"ev-0def054cd40c","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:9b9ff96cbee5d635184299a8ddf3c5484e8ba0a820c72a01837bd0d9ae5e2a4a","evidence_url":"https://lookcloser.ai/e/ev-0def054cd40c"},{"evidence_id":"ev-6d443f3c078c","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-30","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:a67a70c708142aeaf303d47668f067d958f06437a5fd9db8cd0a8ae3e3590d19","evidence_url":"https://lookcloser.ai/e/ev-6d443f3c078c"},{"evidence_id":"ev-8f30b203810d","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4c013becbbe85aef1b55b12f1532c862e257bf3e43649431cb57860a47d9b154","evidence_url":"https://lookcloser.ai/e/ev-8f30b203810d"},{"evidence_id":"ev-c34dbd5b5ffe","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:05043189b4318e537d288cc5df2d72ef34de0c696ccee9abe23bafa9cefe62a7","evidence_url":"https://lookcloser.ai/e/ev-c34dbd5b5ffe"},{"evidence_id":"ev-22b032f3e9be","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 733739009906 to \"Vitamin K-2\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739009906","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4819f0ea169279d992a884c033806df57f2b562e288a0f0c2bc9c8977c2d303e","evidence_url":"https://lookcloser.ai/e/ev-22b032f3e9be"},{"evidence_id":"ev-008cdd31f32c","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 916 on 2025-07-03 to 1,009 on 2026-07-20 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:f8dfb890913b8933d2446e70f6ce014aa94637906dc5fd0d22bd20f106a0d629","evidence_url":"https://lookcloser.ai/e/ev-008cdd31f32c"},{"evidence_id":"ev-1d629c0ec20a","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:3630ea00c830c75077d2430bc2ff5830bb18325f332bf68c94dd3a573fde8237","evidence_url":"https://lookcloser.ai/e/ev-1d629c0ec20a"},{"evidence_id":"ev-1141adca929f","record_id":"733739009906","gtin":"733739009906","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:f8c1bc72d1c82c9a10693bcf4542838252903dc082250542776327c6c7376055","evidence_url":"https://lookcloser.ai/e/ev-1141adca929f"},{"evidence_id":"ev-c8e7f10ffb40","record_id":"733739009906","gtin":"733739009906","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013EJ5QM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:cd28424f5aae5010155341ba821e57611168edc6cac593e2c863b842993f421e","evidence_url":"https://lookcloser.ai/e/ev-c8e7f10ffb40"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":250,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Supports Bone Health*","Biologically Active Form*","Menaquinone-4 (MK-4)","Supports Proper Calcium Metabolism*","A Dietary Supplement","100 mcg","Family owned since 1968.","Made and quality tested in the USA with globally sourced ingredients.","Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients.","Natural color variation may occur in this product."],"certification_text":["Non-GMO","Vegetarian/Vegan","GMP","Intertek","GMP CERTIFICATION"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined.…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"NOW Foods Supplements, Vitamin K-2 100 mcg, Menaquinone-4 (MK-4), Supports Bone Health*, 100 Veg Capsules…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":7,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": \"Vitamin K-2\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"100 Veg Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supports Bone Health*\", \"Biologically Active Form*\", \"Menaquinone-4 (MK-4)\", \"Supports Proper Calcium Metabolism*\", \"A Dietary Supplement\", \"100 mcg\"], \"certifications\": [\"Non-GMO\", \"Vegetarian/Vegan\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW FOODS\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 1 Veg Capsule\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [\"nowfoods.com\"], \"actives\": [{\"name\": \"Vitamin K2 (as Menaquinone-4) (MK-4)\", \"amount\": \"100\", \"unit\": \"mcg\"}, {\"name\": \"Alfalfa Powder (Aerial Parts)\", \"amount\": \"250\", \"unit\": \"mg\"}], \"label_claims\": [\"Family owned since 1968.\", \"Made and quality tested in the USA with globally sourced ingredients.\", \"Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients.\", \"Natural color variation may occur in this product.\"], \"certifications\": [\"GMP\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": \"733739009906\", \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"vitamin K is historically known for its role in normal blood clotting function\", \"vitamin K, K-2 is also essential to bone, cardiovascular, and nervous system health.*\", \"As a biologically active form of vitamin K, K-2 is important for the formation of healthy, strong bone matrix.*\", \"Vitamin K's role in arterial health revolves around its ability to support proper calcium metabolism in vascular structures.*\"], \"certifications\": [\"Non-GMO\"]}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Capsule Size\", \"Size and color shown may vary from actual product.\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION.\", \"conducting 31,000 quality tests each month\", \"we have 150+ scientists that are trained on the most cutting-edge analytical instruments\", \"test for everything from pesticides to potency\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Certifications Matter\", \"Intertek GMP certification means that every aspect of the NOW® supplement manufacturing process has been audited, including our laboratory/testing methods (for stability, potency, and product formulation).\"], \"certifications\": [\"Intertek\", \"GMP CERTIFICATION\", \"GMP\"]}\n```\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": 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