LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00733739016621NOW Foods · checked Jul 26, 2026Package says manufactured for: NOW FOODS · 395 S. Glen Ellyn Rd. Bloomingdale, IL 60108, USA
Quick read · NOW Foods

NOW Foods Supplements

Checked against public sources on July 26, 2026 · LookCloser does not sell or recommend supplements.

180softgels

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified5 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo exact-match price found
Is it tested?No testing claim made
Who’s behind it?No exact match in USPTO
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

2◖ partly confirmedno contradictions · brand-level recall on file
Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed2

“Coated, 180 Softgels CARDIOVASCULAR SUPPORT*: Take 1 NOW Ultra Omega-3 softgel 1 to 2”

The panel lists 750 mg EPA + DHA per serving (1 Softgel). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.

Evidence →
“Non-GMO, Kosher, GMP Quality Assured GMP Quality Assured:”

“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 4 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …

Locked evidence record →Open the full source-linked finding
Checks outIs the label honest?

Every ingredient shows its amount · 5 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
Checks outWho is behind it?

The barcode identity checks out · 733739016621.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

Open Food Facts resolves 733739016621 to "Now Ultra Omega-3 Fish Oil" (Now foods) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
Checks outCan you trust the review pattern?

Reviews rose from 995 to 1,033 between February 12 and July 16, 2026 — no sudden jump.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews rose from 995 to 1,033 between February 12 and July 16, 2026. The largest rise inside any single 30-day window was about 11, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • We have not found a public label filing for this exact product.
  • Brand ownership is not settled in this record.

These are evidence gaps, not strikes against the product.

Research behind the findings

Dose and research context

The label amount is shown beside the range used in the linked ingredient studies.

Dose vs research

EPA + DHA

750 mg per serving — within the 300–1800 mg/day used in the linked studies.

Linked ingredient research · label amount, not a recommendation
Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 500 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits inside that range.

0studied 300 mg–1.8 g

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$28.94

matching UPC/GTIN · checked Jul 26, 2026

View on Amazon ↗

iHerb

Exact UPC/GTIN match
$32.45

4.8/5 · 134,954 ratings

matching UPC/GTIN · checked Jul 26, 2026

View on iHerb ↗

Target

Exact UPC/GTIN match
$36.71

4.8/5 · 497 ratings

matching UPC/GTIN · checked Jul 26, 2026

View on Target ↗

Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Same UPC/GTIN observed across 3 sellers. Amazon was lowest at $28.94; Target was highest at $36.71 — a $7.77 range at check time.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built July 26, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.