Full record · 733739016836 · back to the summary
NOW Foods Supplements, Super Omega EPA, 360 EPA / 240 DHA
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
What the label discloses
The listing-image panel publishes an amount for each of its 3 declared rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Fish Oil Concentrate | 2 g (2,000 mg) | — | |
| Eicosapentaenoic Acid (EPA) | 720 mg | — | |
| Docosahexaenoic Acid (DHA) | 480 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those declared amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
EPA + DHA dose is within one studied range
The panel declares 1,200 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Public label filing not retained
This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 733739016836 to "Now Super Epa" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
180-day review-count history is on file
Exact-listing history records written-review counts from 127 on 2026-02-27 to 130 on 2026-07-20 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…CATIONS: Non-GMO, Kosher (contains gelatin), GMP Quality Assured GMP Quality Assured: A-rated…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…0 DHA, Molecularly Distilled, Cardiovascular Support*, 240 Softgels CARDIOVASCULAR SUPPORT*: NOW…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Fish Oil Concentrate | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739016836 — via source listing UPC |
| Brand | NOW Foods |
| Source listing identifier | B000I4S3VQ |
| Retailer listing title | NOW Foods Supplements, Super Omega EPA, 360 EPA / 240 DHA, Molecularly… show full titleNOW Foods Supplements, Super Omega EPA, 360 EPA / 240 DHA, Molecularly Distilled, Cardiovascular Support*, 240 Softgels |
From the label (photo-read)
| Serving size | 2 Softgels |
| Servings per container | 120 |
| Pack statement | 240 Softgels |
| Badges printed on pack | Non-GMO, H GMP QUALITY ASSURED, Intertek GMP, GMP CERTIFICATION, FOUNDING PARTNER |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Fish Oil Concentrate | 2 g (2,000 mg) | High clearly legible in the photo |
| Eicosapentaenoic Acid (EPA) | 720 mg | High clearly legible in the photo |
| Docosahexaenoic Acid (DHA) | 480 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Cardiovascular Support**” · “Double Strength” · “Family owned since 1968.” · “Size and color shown may vary from actual product.” · “THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION.” · “And by conducting 31,000 quality tests each month we've happily crossed it!” · “At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything ” · “NOW® has believed in the mission of Vitamin Angels.”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739016836 · built July 23, 2026 · lookcloser.ai · corrections@lookcloser.ai