“Non-GMO, Genuine Whole Foods, Quality GMP Assured, Vegan/Vegetarian, Soy Free GMP”
Evidence →“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.
Exact product checked · GTIN 00733739027153NOW Foods · checked Jul 25, 2026 · on sale since Dec 16, 2013Package says manufactured for: NOW FOODS · 395 S. Glen Ellyn Rd.
Bloomingdale, IL 60108, USA
Quick read · NOW Foods
NOW Foods Supplements
Checked against public sources on July 25, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Is the dose real?✓Panel read — 2 ingredients listed
What a serving costsNo exact-match price found
Is it tested?No testing claim made
Who’s behind it?No exact match in USPTO — see checks below
Is it the real thing?✓Barcode matches outside records
Trouble on record?Brand history — not this product
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1◖ partly confirmedno contradictions · brand-level recall on file
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble in public records?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt…
Locked evidence record →Open the full source-linked findingChecks outWho is behind it?
The barcode identity checks out · 733739027153.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
Open Food Facts resolves 733739027153 to "Certified Organic Spirulina 1000mg Tablets" (NOW®) — consistent with this listing.
Locked evidence record →Open the full source-linked findingChecks outCan you trust the review pattern?
Reviews grew steadily — about 14 between January 30, 2026 to July 15, 2026, with no sudden spike.
Gradual growth is more ordinary. A sudden burst deserves a closer look.
Evidence and sources
Written reviews grew from 599 to 612 across 2026-02-13 – 2026-07-15 with no single manufactured spike (largest 30-day gain ~11).
Locked evidence record →Open the full source-linked findingWhat remains open 2
- No matched to this exact product public label filing is saved in this record.
- Brand ownership is not settled in this record.
These are evidence gaps, not strikes against the product.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$13.46
matching UPC/GTIN · checked Jul 26, 2026
View on Amazon ↗iHerb
Exact UPC/GTIN match$13.46
matching UPC/GTIN · checked Jul 25, 2026
View on iHerb ↗Target
Not confirmedNo exact listing saved
Search results remain not linked to this exact product until this retailer publishes the matching UPC/GTIN.
Search Target ↗Walmart
Not confirmedNo exact listing saved
Search results remain not linked to this exact product until this retailer publishes the matching UPC/GTIN.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers at the same price at check time.
No official brand storefront is confirmed in this record. That is neutral, but it prevents a direct brand-price, label, review, and document check.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built July 25, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.