Full record · 733739029263 · back to the summary
NOW Foods Supplements, Probiotic-10™, 25 Billion

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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
No data yet: Label math could not be verified
The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Public label filing not retained
This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
Brand ownership record not retained
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 733739029263 to "Probiotique 25 billion" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
180-day review-count history is on file
Exact-listing history records written-review counts from 2,076 on 2026-02-03 to 2,100 on 2026-07-05 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…wn to naturally colonize the human GI tract* CLINICALLY VALIDATED STRAINS*: Utilizes bacterial strains that ha…” | No evidence located We looked for: a named, citable clinical study of this product or formula | No named, citable study of this product or formula was located in public sources. The claim may rest on ingredient-level research rather than a trial of this product. |
| Manufacturing claim “…d participate in the detoxification process* GMP Quality Assured: NPA A-rated GMP certificati…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…hat have been clinically validated for their support of healthy immune system function* HEALTHY I…” | Not assessed We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 1 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739029263 — via source listing UPC |
| Brand | NOW Foods |
| Source listing identifier | B002S1U7RU |
| Retailer listing title | NOW Foods Supplements, Probiotic-10™, 25 Billion, with 10 Probiotic St… show full titleNOW Foods Supplements, Probiotic-10™, 25 Billion, with 10 Probiotic Strains, Dairy, Soy and Gluten Free, Strain Verified, 50 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 50 Veg Capsules |
| Badges printed on pack | Non-GMO, STRAIN VERIFIED, GMP ASSURED, GMP CERTIFICATION, intertek, Veg Capsules, Chewables, Lozenges |
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“Healthy Intestinal Flora*” · “Dairy, Soy & Gluten Free” · “Clinically Validated Strains*” · “A Dietary Supplement” · “Vegetarian/Vegan” · “Formulated to deliver a potency of 25 billion CFU through the Best By date.” · “offers a balanced spectrum of live organisms” · “acid-resistant probiotic bacterial strains”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $15.73 checked Jul 24, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record 733739029263 · built July 24, 2026 · lookcloser.ai · corrections@lookcloser.ai
