{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739029645","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:35-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"733739029645","listing_identifier":"B0013OXKHC","brand":"NOW Foods","title":"NOW Foods Supplements, Super Enzymes, Formulated with Bromelain","listing_title":"NOW Foods Supplements, Super Enzymes, Formulated with Bromelain, Ox Bile, Pancreatin and Papain,180 Capsules","identity":{"canonical_gtin":"00733739029645","source_listing_gtin":"00733739029645","listing_identifier":"B0013OXKHC","product_image":"https://m.media-amazon.com/images/I/71ug18+JiYL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/71ug18+JiYL.jpg","image_count":7,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-08-05T18:25:07-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-21","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NOW Foods","package_brand":"NOW FOODS","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","verbatim":"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA"}],"identity_nodes":[{"role":"manufactured_for","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","verbatim":"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\nBloomingdale, IL 60108, USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","review_velocity_gradual"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","review_velocity_gradual"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence_id":"ev-90dc47443621","evidence_url":"https://lookcloser.ai/e/ev-90dc47443621","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"We can see 129 of this product’s 3,018 reviews — the count rose between August 11, 2025 and August 18, 2026. That is too small a slice to say anything about the wider pattern.","evidence":"Written reviews rose from 2,889 to 3,018 between August 11, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 26, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0013OXKHC","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-5ec008d2cf84","evidence_url":"https://lookcloser.ai/e/ev-5ec008d2cf84","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["We have not found a public label filing for this exact product.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"1 ingredient’ amounts are hidden inside “Enzyme Blend:”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-enzy","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"1 ingredient’ amounts are hidden inside “Enzyme Blend:”","detail":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are.","proof":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013OXKHC","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-36b41844135a","evidence_url":"https://lookcloser.ai/e/ev-36b41844135a","content_fingerprint":"sha256:55bb124fd5e9b31843eafd6e2df2b8abb8aaa2ec319d8103f794eadc88d816ae","registry_receipts":[],"evidence":{"summary":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are."},"html_anchor":"finding-label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-enzy","report_url":"https://lookcloser.ai/p/733739029645/full#finding-label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-enzy"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013OXKHC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-b3704c0ee657","evidence_url":"https://lookcloser.ai/e/ev-b3704c0ee657","content_fingerprint":"sha256:bdf5e44929eec30d07bf47a0055fd1deec227245b3014c70f5f89575b2cd7491","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/733739029645/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 2,889 to 3,018 between August 11, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 26, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-11",2889],"last":["2026-08-18",3018],"max_30d_review_gain":26},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0013OXKHC","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-5ec008d2cf84","evidence_url":"https://lookcloser.ai/e/ev-5ec008d2cf84","content_fingerprint":"sha256:7930276602429d6c6646a9f1d70687e1975b062e67d91719f4ba926959e2f5c9","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-11",2889],"last":["2026-08-18",3018],"max_30d_review_gain":26},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2,889 to 3,018 between August 11, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 26, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/733739029645/full#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-90dc47443621","evidence_url":"https://lookcloser.ai/e/ev-90dc47443621","content_fingerprint":"sha256:835a83c7273d2f9bda45e4f373bece50defb8836dd2e40ef71fa96abe3a89529","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence":{"summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-21","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739029645/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0013OXKHC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-cd682c1ab407","evidence_url":"https://lookcloser.ai/e/ev-cd682c1ab407","content_fingerprint":"sha256:d61db643b4be66dd79eb548b7df40ca379a76bef08324944d9a575b706a9ff52","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739029645/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0013OXKHC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-5ae4a6a8656f","evidence_url":"https://lookcloser.ai/e/ev-5ae4a6a8656f","content_fingerprint":"sha256:f9796ba4091b89214a9d4bcb0d6616b79903f53f371e3caa76f8136d874629bb","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013OXKHC","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/733739029645/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0013OXKHC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-b53cdd2da411","evidence_url":"https://lookcloser.ai/e/ev-b53cdd2da411","content_fingerprint":"sha256:a77f8e8a9e3825dd6c3b93b2a5dbc5f0125538a9fca69482d0472a85589e6f36","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013OXKHC","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/733739029645/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00733739029645","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-32f845e3356d","evidence_url":"https://lookcloser.ai/e/ev-32f845e3356d","content_fingerprint":"sha256:386c6b6edd904a3bbc95c42ff42bf4a3d1a3f0ada0ea76d779c5493bd76dcf59","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739029645","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/733739029645/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-1426e9cf5524","evidence_url":"https://lookcloser.ai/e/ev-1426e9cf5524","content_fingerprint":"sha256:d19a160a2ec9cf51b873e0ad0a74373e7ca4e19a28ffaaeb4397a63460fa62e4","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-21","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739029645/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-36b41844135a","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-enzy","primary_source":"facts_panel","claim":"1 ingredient’ amounts are hidden inside “Enzyme Blend:”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are.","proof":{"detail":"The label gives one combined figure of 213 mg** for Pancreatin 10X (porcine), and no amount for any of them individually. You cannot tell whether any one reaches a dose used in research — it could be almost all of the blend, or a trace. The panel below shows exactly which rows these are."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:55bb124fd5e9b31843eafd6e2df2b8abb8aaa2ec319d8103f794eadc88d816ae","evidence_url":"https://lookcloser.ai/e/ev-36b41844135a"},{"evidence_id":"ev-5ec008d2cf84","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2,889 to 3,018 between August 11, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 26, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-11",2889],"last":["2026-08-18",3018],"max_30d_review_gain":26},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7930276602429d6c6646a9f1d70687e1975b062e67d91719f4ba926959e2f5c9","evidence_url":"https://lookcloser.ai/e/ev-5ec008d2cf84"},{"evidence_id":"ev-90dc47443621","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-21","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:835a83c7273d2f9bda45e4f373bece50defb8836dd2e40ef71fa96abe3a89529","evidence_url":"https://lookcloser.ai/e/ev-90dc47443621"},{"evidence_id":"ev-b3704c0ee657","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:bdf5e44929eec30d07bf47a0055fd1deec227245b3014c70f5f89575b2cd7491","evidence_url":"https://lookcloser.ai/e/ev-b3704c0ee657"},{"evidence_id":"ev-cd682c1ab407","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d61db643b4be66dd79eb548b7df40ca379a76bef08324944d9a575b706a9ff52","evidence_url":"https://lookcloser.ai/e/ev-cd682c1ab407"},{"evidence_id":"ev-32f845e3356d","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 733739029645 to \"\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739029645","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:386c6b6edd904a3bbc95c42ff42bf4a3d1a3f0ada0ea76d779c5493bd76dcf59","evidence_url":"https://lookcloser.ai/e/ev-32f845e3356d"},{"evidence_id":"ev-b53cdd2da411","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 2,888 on 2025-08-01 to 3,018 on 2026-08-18 (net +130). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013OXKHC","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a77f8e8a9e3825dd6c3b93b2a5dbc5f0125538a9fca69482d0472a85589e6f36","evidence_url":"https://lookcloser.ai/e/ev-b53cdd2da411"},{"evidence_id":"ev-5ae4a6a8656f","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0013OXKHC","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:f9796ba4091b89214a9d4bcb0d6616b79903f53f371e3caa76f8136d874629bb","evidence_url":"https://lookcloser.ai/e/ev-5ae4a6a8656f"},{"evidence_id":"ev-1426e9cf5524","record_id":"733739029645","gtin":"733739029645","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d19a160a2ec9cf51b873e0ad0a74373e7ca4e19a28ffaaeb4397a63460fa62e4","evidence_url":"https://lookcloser.ai/e/ev-1426e9cf5524"},{"evidence_id":"ev-e96a7b6a735e","record_id":"733739029645","gtin":"733739029645","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Formulated with bromelain, ox bile, pancreatin and papain, Super Enzymes helps to optimize the breakdown of fats, carbohydrates and protein*…”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…: Formulated with bromelain, ox bile, pancreatin and papain, Super Enzymes helps to optimize the breakdown of fats, carbohydrates and protein* CERTIFICATIONS/CLASSIFICAT"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0013OXKHC","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.nowfoods.com","observed_at":"2026-07-21","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:f68d128525cb6b83f5fa1bebcb86ac1186eafe445d5363ce96cbb6f14ea8d86a","evidence_url":"https://lookcloser.ai/e/ev-e96a7b6a735e"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":513,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":180,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Supports Healthy Digestion*","Breaks down Fats, Carbs & Protein*","Optimizes Nutrient Availability*","Family owned since 1968.","Made and quality tested in the USA with globally sourced ingredients.","Capsule Size","Size and color shown may vary from actual product.","THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION.","And by conducting 31,000 quality tests each month we've happily crossed it!","At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything "],"certification_text":["QUALITY GMP ASSURED","GMP Certified","Intertek","QUALITY ASSURED","GMP","Vitamin Angels","FOUNDING PARTNER"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…: Formulated with bromelain, ox bile, pancreatin and papain, Super Enzymes helps to optimize the breakdown of fats, carbohydrates and protein* CERTIFICATIONS/CLASSIFICAT","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"…SUPPORTS HEALTHY DIGESTION*: NOW Super Enzymes is a comprehensive blend of enzymes that supports healthy digestion.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.2","images_read":7,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW\\u00ae\", \"product_name\": \"Super Enzymes\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"180 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supports Healthy Digestion*\", \"Breaks down Fats, Carbs & Protein*\", \"Optimizes Nutrient Availability*\"], \"certifications\": []}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW FOODS\", \"product_name\": \"Digestive\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 Capsule\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_for\", \"name\": \"NOW FOODS\", \"address\": \"395 S. Glen Ellyn Rd.\\nBloomingdale, IL 60108, USA\", \"verbatim\": \"Manufactured for NOW FOODS, 395 S. Glen Ellyn Rd.\\nBloomingdale, IL 60108, USA\"}], \"websites\": [\"nowfoods.com\"], \"actives\": [{\"name\": \"Betaine HCI\", \"amount\": \"200\", \"unit\": \"mg\"}, {\"name\": \"Ox Bile Extract (min. 42% Total Cholic Acids)\", \"amount\": \"100\", \"unit\": \"mg\"}, {\"name\": \"Papaya Fruit Powder\", \"amount\": \"45\", \"unit\": \"mg\"}, {\"name\": \"Enzyme Blend:\", \"amount\": \"213\", \"unit\": \"mg\"}, {\"name\": \"Pancreatin 10X (porcine)\", \"amount\": null, \"unit\": null}, {\"name\": \"Amylase\", \"amount\": \"37,000\", \"unit\": \"USP Units\"}, {\"name\": \"Protease\", \"amount\": \"37,000\", \"unit\": \"USP Units\"}, {\"name\": \"Lipase\", \"amount\": \"2,960\", \"unit\": \"USP Units\"}, {\"name\": \"Bromelain (from Pineapple)\", \"amount\": \"120\", \"unit\": \"GDU\"}, {\"name\": \"Acid Stable Protease (Aspergillopepsin)\", \"amount\": \"1,233\", \"unit\": \"HUT\"}, {\"name\": \"Papain (from Papaya)\", \"amount\": \"100,000\", \"unit\": \"FCC PU\"}, {\"name\": \"Cellulase\", \"amount\": \"10\", \"unit\": \"CU\"}], \"label_claims\": [\"Family owned since 1968.\", \"Made and quality tested in the USA with globally sourced ingredients.\"], \"certifications\": [\"QUALITY ASSURED\", \"GMP\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": null,\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Capsule Size\", \"Size and color shown may vary from actual product.\"],\n \"certifications\": []}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION.\", \"And by conducting 31,000 quality tests each month we've happily crossed it!\", \"At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything from pesticides to potency.\"], \"certifications\": []}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Certifications Matter\", \"Intertek GMP certification means that every aspect of the NOW® supplement manufacturing process 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