{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739037763","processing":{"collection_process_version":"2026-07-24.2","last_collected_at":"2026-07-24T03:28:00-0700","last_collection_event":"intake","label_reader_version":"2026-07-23.5","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-24T06:06:03-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"733739037763","listing_identifier":"B07KXT6RML","brand":"NOW Foods","title":"NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend","listing_title":"NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend, Lutein and Lycopene, 120 Veg Capsules","identity":{"canonical_gtin":"733739037763","source_listing_gtin":"733739037763","listing_identifier":"B07KXT6RML","product_image":"https://m.media-amazon.com/images/I/71QjSdKNIgL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07KXT6RML","primary_url":"https://m.media-amazon.com/images/I/71QjSdKNIgL.jpg","image_count":7,"last_attempted":"2026-07-24T03:28:00-0700","attempts":1},"observed_at":"2026-07-24","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NOW Foods","package_brand":"NOW","match_method":"normalized_exact","similarity":0.5455},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":"NOW","address":"395 S. 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A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07KXT6RML","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-26df70499139","evidence_url":"https://lookcloser.ai/e/ev-26df70499139","content_fingerprint":"sha256:246ebf7f6c3ed40600317dfda0f637162a55e4c004fd0d72ceab29f24346e470","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/733739037763#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-fd7339d3d331","evidence_url":"https://lookcloser.ai/e/ev-fd7339d3d331","content_fingerprint":"sha256:4c56490bec8a4e80e664692302024937ea6ad1bc303573253bf4ed2bd1959d12","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-24","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/733739037763#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 84 to 97 across 2026-01-27 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~3).","proof":{"first":["2026-01-27",84],"last":["2026-07-13",97],"max_30d_review_gain":3},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07KXT6RML","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-24","presentation_tone":"ok","evidence_id":"ev-736d02ea4077","evidence_url":"https://lookcloser.ai/e/ev-736d02ea4077","content_fingerprint":"sha256:0cc8290d8324dc5ca85e41fc9a6d0d447b0c103d93bfa1eb12c1f40559f9956b","registry_receipts":[],"evidence":{"summary":{"first":["2026-01-27",84],"last":["2026-07-13",97],"max_30d_review_gain":3},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked keepa.","found":"Written reviews grew from 84 to 97 across 2026-01-27 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~3)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/733739037763#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. 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Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-24","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-24","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739037763#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07KXT6RML","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-3b9982cc177c","evidence_url":"https://lookcloser.ai/e/ev-3b9982cc177c","content_fingerprint":"sha256:3b5187ef4dc1d021790b57b9e1aeb4f7b9c91af1cac43910c85898dc597f7b1b","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739037763#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07KXT6RML","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-c71e4648b221","evidence_url":"https://lookcloser.ai/e/ev-c71e4648b221","content_fingerprint":"sha256:d1090232710f6835d2b79bdc1419806e9092f3ea32b0f2d03bbfab7b096d1c26","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07KXT6RML","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/733739037763#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07KXT6RML","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-143b2ab2246b","evidence_url":"https://lookcloser.ai/e/ev-143b2ab2246b","content_fingerprint":"sha256:a00a9087efa4d57ee299eb909289dbc1d608bada1ab6c87e8af460178e1b4be7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/733739037763#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-e9ec3411a850","evidence_url":"https://lookcloser.ai/e/ev-e9ec3411a850","content_fingerprint":"sha256:6c120ed767d468d1364d6c28a63b98d7bdaf731093c17464387f8e9b5922905c","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-24","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-24","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739037763#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-26df70499139","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:246ebf7f6c3ed40600317dfda0f637162a55e4c004fd0d72ceab29f24346e470","evidence_url":"https://lookcloser.ai/e/ev-26df70499139"},{"evidence_id":"ev-fd7339d3d331","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-24","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:4c56490bec8a4e80e664692302024937ea6ad1bc303573253bf4ed2bd1959d12","evidence_url":"https://lookcloser.ai/e/ev-fd7339d3d331"},{"evidence_id":"ev-578bb65fce01","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside a blend","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Organic Fruit & Veggie Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Organic Fruit & Veggie Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:030c722fb6fa29b39cbedede7bbcbc43048a9b5b22310cc1f943b647c5dd3234","evidence_url":"https://lookcloser.ai/e/ev-578bb65fce01"},{"evidence_id":"ev-3b9982cc177c","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:3b5187ef4dc1d021790b57b9e1aeb4f7b9c91af1cac43910c85898dc597f7b1b","evidence_url":"https://lookcloser.ai/e/ev-3b9982cc177c"},{"evidence_id":"ev-d2930e8f5b52","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.","proof":{"detail":"Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-07-24","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:71ed709ff6c76e97e7c7b180552275587fda898b603d2b0bbb9e8c2125b7469c","evidence_url":"https://lookcloser.ai/e/ev-d2930e8f5b52"},{"evidence_id":"ev-e9ec3411a850","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-24","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:6c120ed767d468d1364d6c28a63b98d7bdaf731093c17464387f8e9b5922905c","evidence_url":"https://lookcloser.ai/e/ev-e9ec3411a850"},{"evidence_id":"ev-70718e172535","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 733739037763 to \"Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods\" (NOW) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 733739037763 to \"Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods\" (NOW) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/733739037763","observed_at":"2026-07-24","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:c0ed82aba4aeab29af4c486382811e8eafe9f93918e9fe990c546850c980ce0a","evidence_url":"https://lookcloser.ai/e/ev-70718e172535"},{"evidence_id":"ev-143b2ab2246b","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07KXT6RML","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KXT6RML","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:a00a9087efa4d57ee299eb909289dbc1d608bada1ab6c87e8af460178e1b4be7","evidence_url":"https://lookcloser.ai/e/ev-143b2ab2246b"},{"evidence_id":"ev-c71e4648b221","record_id":"733739037763","gtin":"733739037763","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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