Full record · 733739046031 · back to the summary
NOW Supplements, Ashwagandha (Withania somnifera) 450 mg (Standardized Extract)
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Active FDA recall record mentions this brand
openFDA enforcement lists 5 record(s); latest 20250508: Now Foods — “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
UPC resolves to a different product
Open Food Facts lists 733739046031 as "ashwagandha" () — which does not match this listing. Recorded as a discrepancy to explain, not proof of fraud.
Intake method matches the research
Nothing in this listing contradicts how these ingredients were studied (ashwagandha). For example, ashwagandha: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract). Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
No data yet: Label math could not be verified
What this means: the listing doesn't publish dose claim, servings per container, so the dose claim can't be checked against physics from public data. That's neither a pass nor a strike — but it does mean you're taking the label on faith. Checkable products publish these numbers.
No data yet: Review authenticity: not yet analyzed
Marketplace rating 4.5★ across 10,620 ratings. Authenticity not analysed: burst, purge and stockout patterns need price/review history.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…Free, Vegan/Vegetarian, Made without Gluten GMP Quality Assured: NPA A-rated GMP certificati…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…daily FREE RADICAL SCAVENGER*/IMMUNE SYSTEM SUPPORT*: Preliminary data suggest that Ashwagandha…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Ashwagandha Extract | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 450 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739046031 |
| Brand | NOW Foods |
| Listing identifier | B0013OQIJY |
| Retailer listing title | NOW Supplements, Ashwagandha (Withania somnifera) 450 mg (Standardized… show full titleNOW Supplements, Ashwagandha (Withania somnifera) 450 mg (Standardized Extract), 90 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 90 Veg Capsules |
| Badges printed on pack | Non-GMO, GMP ASSURED, Intertek GMP certification, Vegetarian/Vegan |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Ashwagandha Extract | 450 mg** | High clearly legible in the photo |
| Total Withanolides | 11 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Standardized Extract” · “Ayurvedic Adaptogen*” · “Free Radical Scavenger*” · “Immune System Support*” · “Family owned since 1968.” · “Daily Value not established.” · “Natural color variation may occur in this product.” · “THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
Ashwagandha,Rice Flour, Hypromellose (Cellulose Capsule) and Stearic Acid (Vegetable Source).
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $6.92 checked Jul 21, 2026 — varies by variant/session; history pending (Keepa) |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739046031 · built July 21, 2026 · lookcloser.ai · corrections@lookcloser.ai