Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 733739046338 · back to the summary
Now Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support
Exact product checkedGTIN 00733739046338 · checked 2026-07-21
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
1listed rows
1separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 1 listed row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Organic KSM-66 Ashwagandha® Extract (Withania somnifera) (Root) | 600 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
The review count moved gradually, not in one burst
Written reviews rose from 51 to 124 between August 26, 2025 and August 19, 2026. The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Research context is available for the listed ingredients
Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.
This category has documented FDA fraud risk
FDA's health-fraud program documents sexual-enhancement products as the most common supplement category found to contain undeclared prescription-drug ingredients. This is a category-level documented fact from FDA's public database — not a test result for this specific product. Source: fda.gov (linked in Related research).
FDA recall appears in this brand's history
This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 46 on 2025-08-12 to 124 on 2026-08-19 (net +78). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 733739046338 to "KSM-66 Ashwagandha" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
Brand ownership record not saved
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 733739046338.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…600 mg - Clinically Validated…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Manufacturing claim “…her chemical solvents Supports a healthy response to everyday stress, reduces stress-related eating, and promotes restful sleep* May also enhance mood and cognition as w” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “Now Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg Capsules…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Organic KSM-66 Ashwagandha® Extract (Withani | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 600 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739046338 |
| Brand | NOW Foods |
| Source listing identifier | B0DHWGVVT2 |
| Retailer listing title | Now Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg… show full titleNow Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 90 Veg Capsules |
| Badges printed on pack | Non-GMO, GMP ASSURED, GMP CERTIFICATION, Intertek, FOUNDING PARTNER, QUALITY GMP ASSURED, NOW, vitamin angels® |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Organic KSM-66 Ashwagandha® Extract (Withania somnifera) (Ro | 600 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Stress & Mood Support*” · “600 mg - Clinically Validated” · “Helps to Ease Occasional Stress*” · “Promotes Restful Sleep*” · “A Dietary Supplement” · “Vegetarian/Vegan” · “Family owned since 1968.” · “Made and quality tested in the USA with globally sourced ingredients.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
KSM-66 Ashwagandha, Hypromellose (Cellulose Capsule), Microcrystalline Cellulose, Ascorbyl Palmitate and Silicon Dioxide.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $26.55 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: www.nowfoods.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Ashwagandha — NIH ODS · MedlinePlus · PubMed (204) · botanical; liver-injury case reports exist
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · FDA — tainted sexual-enhancement products · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739046338 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai