Full record · 733739046338 · back to the summary
Now Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Intake method matches the research
Nothing in this listing contradicts how these ingredients were studied (ashwagandha). For example, ashwagandha: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract). Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
No data yet: Label math could not be verified
What this means: the listing doesn't publish net weight, per-serving dose, servings per container, so the dose claim can't be checked against physics from public data. That's neither a pass nor a strike — but it does mean you're taking the label on faith. Checkable products publish these numbers.
Category context: sexual-enhancement products carry documented FDA risk
FDA's health-fraud program documents sexual-enhancement products as the most common supplement category found to contain undeclared prescription-drug ingredients. This is a category-level documented fact from FDA's public database — not a test result for this specific product. Source: fda.gov (linked in Related research).
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 733739046338 to "KSM-66 Ashwagandha" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
180-day review-count history is on file
Exact-listing history records written-review counts from 75 on 2026-01-26 to 111 on 2026-07-09 (net +36). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…oyee-owned manufacturers of natural products Clinically Validated Helps to Ease Occasional Stress* Promotes Re…” | No evidence located We looked for: a named, citable clinical study of this product or formula | No named, citable study of this product or formula was located in public sources. The claim may rest on ingredient-level research rather than a trial of this product. |
| Manufacturing claim “…support sexual well-being in men and women* GMP Quality Assured: NPA A-rated GMP certificati…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…ments, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg Capsules 600 mg Per Veg Capsule: A f…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| KSM-66 Ashwagandha | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 600 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739046338 |
| Brand | NOW Foods |
| Source listing identifier | B0DHWGVVT2 |
| Retailer listing title | Now Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg… show full titleNow Supplements, KSM-66 Ashwagandha®, Stress and Sleep Support, 90 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Badges printed on pack | Non-GMO, GMP ASSURED, GMP CERTIFICATION, Intertek, FOUNDING PARTNER |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| KSM-66 Ashwagandha | 600 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Clinically Validated” · “Helps to Ease Occasional Stress*” · “Promotes Restful Sleep*” · “Family owned since 1968.” · “Made and quality tested in the USA with globally sourced ingredients.” · “Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients.” · “Produced in a GMP facility that processes other ingredients containing these allergens.” · “Store in a cool, dry place after opening.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
KSM-66 Ashwagandha, Hypromellose (Cellulose Capsule), Microcrystalline Cellulose, Ascorbyl Palmitate and Silicon Dioxide.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $26.55 checked Jul 21, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Ashwagandha — NIH ODS · MedlinePlus · PubMed (204) · botanical; liver-injury case reports exist
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · FDA — tainted sexual-enhancement products · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739046338 · built July 21, 2026 · lookcloser.ai · corrections@lookcloser.ai