full reportFull record · 733739059703 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 6 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 5 | — | |
| Total Carbohydrate | 1.3 g | — | |
| Dietary Fiber | 1.1 g | — | |
| Soluble Fiber | 1.0 g | — | |
| Insoluble Fiber | 0.1 g | — | |
| Psyllium (Seed Husk) | 1.5 g (1,500 mg) | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Written reviews rose from 1,091 to 1,239 between October 15, 2025 and September 1, 2026. The largest rise inside any single 30-day window was about 25, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 1,021 on 2025-07-30 to 1,239 on 2026-09-01 (net +218). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Open Food Facts resolves 733739059703 to "Psyllium Husk Caps" (Now), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 733739059703.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…Husk capsules can be a convenient way to increase the intake of dietary fiber* CERTIFICATIONS/CLASSIFICATIONS: Non-GMO Project Verified, Kosher, Vegan/Vegetarian, Soy Fr” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…NOW Psyllium Husk capsules can be a convenient way to increase the intake of dietary fiber* CERTIFICATIONS/CLASSIFICATIONS: Non-GMO Project Verified, Kosher, Vegan/Veget” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 1.1 g — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739059703 |
| Brand | NOW Foods |
| Source listing identifier | B005P0XUAM |
| Retailer listing title | NOW Foods Supplements, Psyllium Husk Caps 500 mg, Non-GMO Project Veri… show full titleNOW Foods Supplements, Psyllium Husk Caps 500 mg, Non-GMO Project Verified, Natural Soluble Fiber, Intestinal Health*, 200 Veg Capsules |
From the label (photo-read)
| Serving size | 3 Veg Capsules |
| Servings per container | 66 |
| Pack statement | 200 Veg Capsules |
| Badges printed on pack | NON GMO Project VERIFIED, K, GMP ASSURED, GMP CERTIFICATION, intertek, Vegetarian/Vegan, QUALITY, NON GMO Verified, Non-GMO Project, GMP |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 5 | High clearly legible in the photo |
| Total Carbohydrate | 1.3 g | High clearly legible in the photo |
| Dietary Fiber | 1.1 g | High clearly legible in the photo |
| Soluble Fiber | 1.0 g | High clearly legible in the photo |
| Insoluble Fiber | 0.1 g | High clearly legible in the photo |
| Psyllium (Seed Husk) | 1.5 g (1,500 mg) | High clearly legible in the photo |
Claims printed on the packaging:
“Intestinal Health*” · “Natural Soluble Fiber” · “Helps Maintain Regularity*” · “A Dietary Supplement” · “Family owned since 1968.” · “Made and quality tested in the USA with globally sourced ingredients.” · “Fiber is not digested, thus has no caloric effect.” · “Psyllium husks can be a convenient way to increase the intake of dietary fiber.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.nowfoods.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739059703 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai