Full record · 733739059789 · back to the summary
NOW Foods Supplements, Psyllium Husk Powder, Non-GMO Project Verified
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Intake method matches the research
Nothing in this listing contradicts how these ingredients were studied (prebiotic fiber). For example, prebiotic fiber: daily use; effects build over weeks as gut flora shift. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
UPC independently corroborated
Open Food Facts resolves 733739059789 to "Psyllium husk powder" (NOW®) — consistent with this listing.
No data yet: Label math could not be verified
What this means: the listing doesn't publish net weight, unit count, per-serving dose, servings per container, so the dose claim can't be checked against physics from public data. That's neither a pass nor a strike — but it does mean you're taking the label on faith. Checkable products publish these numbers.
Photo-read pack math is internally consistent
76 servings × 9 g = 684 g, matching the printed net weight 680 g (NET WT. 24 OZ. (680 g)). This checks agreement within the photo read; it is not an independent contents test.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
No exact supplement trademark owner found
The live USPTO search returned no exact-wordmark supplement-related registration for this brand. That is a public-record gap, not evidence that the brand has no owner or that the product is improper.
180-day review-count history is on file
Exact-listing history records written-review counts from 2,586 on 2026-02-04 to 2,610 on 2026-04-21 (net +24). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…the 7 grams soluble fiber necessary per day GMP Quality Assured: NPA A-rated GMP certificati…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| prebiotic fiber (inulin-type) | Studies typically use 3 g–10 g. This product’s amount could not be read from public sources, so no comparison is possible. | |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739059789 |
| Brand | NOW Foods |
| Source listing identifier | B002RWUNYM |
| Retailer listing title | NOW Foods Supplements, Psyllium Husk Powder, Non-GMO Project Verified,… show full titleNOW Foods Supplements, Psyllium Husk Powder, Non-GMO Project Verified, Soluble Fiber, 24-Ounce |
From the label (photo-read)
| Serving size | 1 level tbsp (9g) |
| Servings per container | 76 |
| Net weight | NET WT. 24 OZ. (680 g) |
| Badges printed on pack | NON GMO Project VERIFIED, nongmoproject.org, K, H, GMP CERTIFICATION, intertek, Vitamin Angels®, FOUNDING PARTNER® |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Iron | 1.5mg 8% | High clearly legible in the photo |
| Potassium | 90mg 2% | High clearly legible in the photo |
Claims printed on the packaging:
“Soluble Fiber” · “Excellent Source of Fiber” · “Vegetarian/Vegan” · “Fiber is not digested, thus has no caloric effect.” · “31,000 quality tests each month” · “happily crossed it!” · “At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments” · “test for everything from pesticides to potency.”
Read by a vision model from 5 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science — NIH references
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739059789 · built July 21, 2026 · lookcloser.ai · corrections@lookcloser.ai