LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00733739111722NOW Foods · checked Jul 22, 2026 · on sale since Feb 7, 2024Package says manufactured by: NOW FOODS · 395 S. Glen Ellyn Rd. Bloomingdale, IL 60108, USA
Quick read · NOW Foods

Now Choline & Inositol, 180 Vegetarian Capsules

Checked against public sources between July 22 and July 24, 2026 · LookCloser does not sell or recommend supplements.

180capsules

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Listing and panel agreeboth say 250 mg of Inositol
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?No exact match in USPTO
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size 1 Veg Capsule

Choline250 mg
Inositol250 mg

Printed on the package: Non-GMO · Vegetarian/Vegan · K · GMP · QUALIT GMP ASSURED · QUALITY GMP ASSURED · LEED Silver · VEGAN

We read 2 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“in a GMP facility that processes other ingredients containing these”

“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Marketing language, not scored

PREMIUM

Quick read · 3 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …

Locked evidence record →Open the full source-linked finding
CheckedIs the label honest?

Every ingredient shows its amount · 2 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedCan you trust the review pattern?

Reviews rose from 14 to 30 between September 10, 2025 and August 17, 2026 — no sudden jump.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

Written reviews rose from 14 to 30 between September 10, 2025 and August 17, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.

Locked evidence record →Open the full source-linked finding
What remains open 3
  • We have not found a public label filing for this exact product.
  • Barcode checksum is valid; no independent product record was found.
  • Brand ownership is not settled in this record.

These are evidence gaps, not strikes against the product.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$17.62

matching UPC/GTIN · checked Aug 29, 2026

View on Amazon ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.