{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"733739111821","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-16T00:34:06-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-16T03:18:59-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"733739111821","listing_identifier":"B0D88HTTMZ","brand":"NOW Foods","title":"Now Supplements, Mega D-3 & MK-7, 5000 IU / 180 mcg","listing_title":"Now Supplements, Mega D-3 & MK-7, 5000 IU / 180 mcg, Bone & Cardiovascular Support*, Vitamins K-3 & K-2, 180 Capsules","identity":{"canonical_gtin":"00733739111821","source_listing_gtin":"00733739111821","listing_identifier":"B0D88HTTMZ","product_image":"https://m.media-amazon.com/images/I/612TTNzj0pL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","primary_url":"https://m.media-amazon.com/images/I/612TTNzj0pL.jpg","image_count":8,"last_attempted":"2026-08-16T00:34:06-0700","attempts":1},"observed_at":"2026-08-16","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NOW Foods","package_brand":"NOW FOODS","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd, Bloomingdale, IL 60108, USA","verbatim":"Manufactured by NOW FOODS, 395 S. Glen Ellyn Rd, Bloomingdale, IL 60108, USA"}],"identity_nodes":[{"role":"manufactured_by","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd, Bloomingdale, IL 60108, USA","verbatim":"Manufactured by NOW FOODS, 395 S. Glen Ellyn Rd, Bloomingdale, IL 60108, USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. 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A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence_id":"ev-1af219b3c77d","evidence_url":"https://lookcloser.ai/e/ev-1af219b3c77d","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-b33c56ee9e00","evidence_url":"https://lookcloser.ai/e/ev-b33c56ee9e00","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 13 to 31 between September 16, 2025 and July 11, 2026 — no sudden jump.","evidence":"Written reviews rose from 13 to 31 between September 16, 2025 and July 11, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0D88HTTMZ","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-14f747523f5b","evidence_url":"https://lookcloser.ai/e/ev-14f747523f5b","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D88HTTMZ","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-16","presentation_tone":"ok","evidence_id":"ev-b33c56ee9e00","evidence_url":"https://lookcloser.ai/e/ev-b33c56ee9e00","content_fingerprint":"sha256:25b29cfc03d561d1dcaab306fc6890b0228f3331af8d8208011f8e27314fccf3","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/733739111821/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D88HTTMZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-82f686a26995","evidence_url":"https://lookcloser.ai/e/ev-82f686a26995","content_fingerprint":"sha256:2cab53296ea9859f77d500aadcd5cc05eb8b96031a791ee33cd578f4a2c69af8","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/733739111821/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 13 to 31 between September 16, 2025 and July 11, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-16",13],"last":["2026-07-11",31],"max_30d_review_gain":4},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0D88HTTMZ","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-16","presentation_tone":"ok","evidence_id":"ev-14f747523f5b","evidence_url":"https://lookcloser.ai/e/ev-14f747523f5b","content_fingerprint":"sha256:e5b0be82afccf3111e45d976f03a26b9f9b0a3a5f43120b8563f85b15a85b48a","registry_receipts":[],"evidence":{"summary":{"first":["2025-09-16",13],"last":["2026-07-11",31],"max_30d_review_gain":4},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked keepa.","found":"Written reviews rose from 13 to 31 between September 16, 2025 and July 11, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/733739111821/full#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"caution","evidence_id":"ev-1af219b3c77d","evidence_url":"https://lookcloser.ai/e/ev-1af219b3c77d","content_fingerprint":"sha256:eb797f9fb4a1c81b69ba69f228c4e1adee6f685b90f8f18077969452edc20774","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","label":"FDA enforcement search · NOW Foods","registry_name":"FDA enforcement","standard":null,"identifier":"NOW Foods"}],"evidence":{"summary":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-08-16","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-08-16","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/733739111821/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D88HTTMZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-068a3a98bb86","evidence_url":"https://lookcloser.ai/e/ev-068a3a98bb86","content_fingerprint":"sha256:68fd9e90d7711becd25a76c8a0dc454fbc645dee2e083a7d48f881f3e2dad2a4","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/733739111821/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-202e8a8f48de","evidence_url":"https://lookcloser.ai/e/ev-202e8a8f48de","content_fingerprint":"sha256:5d20fad992e468c9df566a716fbf3bb87fb1138da5ebc3a50556b324f6b29d74","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/733739111821/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-c1ad89eb5a89","evidence_url":"https://lookcloser.ai/e/ev-c1ad89eb5a89","content_fingerprint":"sha256:887c7556378dc7d205de33d4dde3f7971323fcae9ed09b08525f2196c43861a2","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/733739111821/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-af359cb6b135","evidence_url":"https://lookcloser.ai/e/ev-af359cb6b135","content_fingerprint":"sha256:664429550aa19b72ed9ea3df3ed46b74f5cf4184da71061114f2ed51cb85ae0a","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-16","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-16","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/733739111821/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00733739111821","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-28fecfc6c5f8","evidence_url":"https://lookcloser.ai/e/ev-28fecfc6c5f8","content_fingerprint":"sha256:373d1dc91a567a7635f1eeb23e6a01547dc6088c28ebdde44ba845936c38b21b","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739111821","observed_at":"2026-08-16","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/733739111821/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-14f747523f5b","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 13 to 31 between September 16, 2025 and July 11, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-16",13],"last":["2026-07-11",31],"max_30d_review_gain":4},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:e5b0be82afccf3111e45d976f03a26b9f9b0a3a5f43120b8563f85b15a85b48a","evidence_url":"https://lookcloser.ai/e/ev-14f747523f5b"},{"evidence_id":"ev-b33c56ee9e00","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:25b29cfc03d561d1dcaab306fc6890b0228f3331af8d8208011f8e27314fccf3","evidence_url":"https://lookcloser.ai/e/ev-b33c56ee9e00"},{"evidence_id":"ev-1af219b3c77d","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NOW+Foods%22+OR+product_description:%22NOW+Foods%22)&limit=5","observed_at":"2026-08-16","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NOW Foods","receipt_label":"FDA enforcement search · NOW Foods"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:eb797f9fb4a1c81b69ba69f228c4e1adee6f685b90f8f18077969452edc20774","evidence_url":"https://lookcloser.ai/e/ev-1af219b3c77d"},{"evidence_id":"ev-82f686a26995","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:2cab53296ea9859f77d500aadcd5cc05eb8b96031a791ee33cd578f4a2c69af8","evidence_url":"https://lookcloser.ai/e/ev-82f686a26995"},{"evidence_id":"ev-068a3a98bb86","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:68fd9e90d7711becd25a76c8a0dc454fbc645dee2e083a7d48f881f3e2dad2a4","evidence_url":"https://lookcloser.ai/e/ev-068a3a98bb86"},{"evidence_id":"ev-28fecfc6c5f8","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00733739111821","observed_at":"2026-08-16","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:373d1dc91a567a7635f1eeb23e6a01547dc6088c28ebdde44ba845936c38b21b","evidence_url":"https://lookcloser.ai/e/ev-28fecfc6c5f8"},{"evidence_id":"ev-c1ad89eb5a89","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 12 on 2025-08-28 to 31 on 2026-07-11 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:887c7556378dc7d205de33d4dde3f7971323fcae9ed09b08525f2196c43861a2","evidence_url":"https://lookcloser.ai/e/ev-c1ad89eb5a89"},{"evidence_id":"ev-202e8a8f48de","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:5d20fad992e468c9df566a716fbf3bb87fb1138da5ebc3a50556b324f6b29d74","evidence_url":"https://lookcloser.ai/e/ev-202e8a8f48de"},{"evidence_id":"ev-af359cb6b135","record_id":"733739111821","gtin":"733739111821","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-16","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:664429550aa19b72ed9ea3df3ed46b74f5cf4184da71061114f2ed51cb85ae0a","evidence_url":"https://lookcloser.ai/e/ev-af359cb6b135"},{"evidence_id":"ev-de55a884559a","record_id":"733739111821","gtin":"733739111821","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our…”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods ("},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D88HTTMZ","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:382e156a1b9dd69c0fe4f21cc6dade8ee5160f3294ab6d29b2f86669ba0cc10d","evidence_url":"https://lookcloser.ai/e/ev-de55a884559a"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":180,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Bone & Cardiovascular Support*","Vitamins D-3 & K-2","5000 IU / 180 mcg","A Dietary Supplement","Family owned since 1968.","Made and quality tested in the USA with globally sourced ingredients.","Produced in a GMP facility","Capsule Size","Size and color shown may vary from actual product.","THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION."],"certification_text":["MenaQ7","Kosher","GMP","Intertek","GMP CERTIFICATION","Non-GMO","Vegetarian/Vegan"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"Now Supplements, Mega D-3 & MK-7, 5000 IU / 180 mcg, Bone & Cardiovascular Support*, Vitamins K-3 & K-2, 180 Capsules…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"NOW\", \"product_name\": \"Mega D-3 & MK-7\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"180 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Bone & Cardiovascular Support*\", \"Vitamins D-3 & K-2\", \"5000 IU / 180 mcg\", \"A Dietary Supplement\"], \"certifications\": [\"MenaQ7\", \"Kosher\"]}\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW FOODS\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 1 Capsule\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_by\", \"name\": \"NOW FOODS\", \"address\": \"395 S. 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\"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"THERE IS A FINE LINE BETWEEN PASSION AND OBSESSION.\", \"And by conducting 31,000 quality tests each month we've happily crossed it!\", \"At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything from pesticides to potency.\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Certifications Matter\", \"Intertek GMP certification means that every aspect of the NOW® supplement manufacturing process has been audited, including our laboratory/testing methods (for stability, potency, and product formulation).\"], \"certifications\": [\"Intertek\", \"GMP CERTIFICATION\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Double Strength\", \"Essential Amino Acid\", \"Supports Collagen Synthesis*\", \"Immune Function*\", \"Supports Protein Metabolism*\", \"A Dietary Supplement\"], \"certifications\": [\"Non-GMO\", \"Vegetarian/Vegan\"]}\n```\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NOW\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Since the beginning...\", \"NOW® has believed in the mission of Vitamin Angels.\", \"vitamin angels® FOUNDING PARTNER\"], \"certifications\": []}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"What you won't find in our products\", \"Aspartame, Sucralose, or Ace K\", \"Microbial Pathogens\", \"Unlabeled Common Allergens\", \"Artificial Colors\", \"Hydrogenated Oils\", \"Parabens\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/612TTNzj0pL.jpg","https://m.media-amazon.com/images/I/61nTFT7FulL.jpg","https://m.media-amazon.com/images/I/51qK7yzlOFL.jpg","https://m.media-amazon.com/images/I/71j4JMuVzQL.jpg","https://m.media-amazon.com/images/I/61kPNApAGZL.jpg","https://m.media-amazon.com/images/I/71CKJoBOTVL.jpg","https://m.media-amazon.com/images/I/71RQ8Yr00XL.jpg","https://m.media-amazon.com/images/I/61VH1NxH2mL.jpg"],"facts_panel_image":1,"brand":"NOW FOODS","product_name":"Mega D-3 & MK-7","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 1 Capsule","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"180 Capsules","actives":[{"name":"Vitamin D (as D3 Cholecalciferol) (from Lanolin)","amount":"125","unit":"mcg (5,000 IU)"},{"name":"Vitamin K2 (as Menaquinone-7) (MK-7) (MenaQ7®) (from chickpea)","amount":"180","unit":"mcg"}],"responsible_parties":[{"role":"manufactured_by","name":"NOW FOODS","address":"395 S. Glen Ellyn Rd, Bloomingdale, IL 60108, USA","verbatim":"Manufactured by NOW FOODS, 395 S. 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