{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"741805747119","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-17T01:15:21-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-17T04:25:36-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"741805747119","listing_identifier":"B0090PHG7Q","brand":"NEW NORDIC","title":"NEW NORDIC Hair Volume Daily Biotin Support Supplement | 30 Tablets","listing_title":"NEW NORDIC Hair Volume Daily Biotin Support Supplement | 30 Tablets","identity":{"canonical_gtin":"00741805747119","source_listing_gtin":"00741805747119","listing_identifier":"B0090PHG7Q","product_image":"https://m.media-amazon.com/images/I/71RLMA5KUTL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0090PHG7Q","primary_url":"https://m.media-amazon.com/images/I/71RLMA5KUTL.jpg","image_count":8,"last_attempted":"2026-08-17T01:15:21-0700","attempts":1},"observed_at":"2026-08-17","source_confirmations":["source_listing_gtin","external_barcode_record","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NEW NORDIC","package_brand":"New Nordic","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"New Nordic Healthbrands AB","entity":"PUBLIC LIMITED COMPANY","country":"SWEDEN","address_filed":"Hyllie boulevard 34, SE-215 32 Malmö, SWEDEN","address_public":"SWEDEN","serial_number":"79383711","registration_number":"7699754","wordmark":"NEW NORDIC","status_description":"REGISTERED","filed_date":"2023-09-11T00:00:00","first_use_commerce_date":null,"registration_date":"2025-02-25","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements and dietetic preparations adapted for medical purposes; probiotic supplements; dietary supplements in powder form; powdered nutritional supplement drink mix; dietary fiber for treating constipation; dietary fiber to aid digestion; nutraceuticals for use as a dietary supplement; vitamins and vitamin preparations; vitamin and mineral preparations for medical use; vitamin tablets; vitamin supplements; effervescent vitamin tablets; gummy vitamins; health food supplements mainly made from vitamins or minerals; sanitary preparations for medical use and sanitary articles, namely sanitary pads and sanitary napkins, medicated and sanitising soaps and detergents for medical purposes; medicated shampoos; pharmaceuticals preparations for the treatment of gastro-intestinal conditions, hormonal and chemical imbalances, and sleep disorders and natural remedy preparations for the treatment of gastro-intestinal conditions, hormonal and chemical imbalances, and sleep disorders; pharmaceutical preparations for the treatment of disorders of the metabolic system; pharmaceutical preparations for regulating the immune system; probiotic preparations for medical use to help maintain a natural balance of flora in the digestive system; pharmaceutical preparations for treating digestive system disorders; medical preparations for slimming purposes; pharmaceutical preparations for hair care; hair growth stimulants; medicated hair lotions; medicated hair care preparations; collagen for medical purposes; dietary supplements for urinary health.","IC 003: Non-medicated cosmetics and non-medicated toiletry preparations; cosmetics containing hyaluronic acid; skin cleanser preparations for body and beauty creams for body; collagen preparations for cosmetic application; body and facial creams; serums for cosmetic purposes; anti-aging serum for cosmetic use; non-medicated skin care preparations, Non-medicated eyecare cosmetic preparations namely, serums, moisturizers, cleansers, creams and sprays and non-medicated nail care preparations; lotions for cosmetic purposes; exfoliant creams; cosmetic nourishing creams; oils for cosmetic purposes; cosmetic and skin moisturizing masks; beauty masks for cleaning the face; skin care cleansing balm; eye cream; anti-wrinkle creams; creams for cellulite reduction; suntan creams; sun-tanning oils; hair care preparations and non-medicated hair treatments preparations for cosmetic purposes; hair balsam; hair masks; shampoos; hair care oils and oil for hair styling, non-medicated hair care serums; hair protectant creams for hair; hair gel; cosmetic hair regrowth inhibiting preparations; hair nourishers; depilatory preparations; skin soaps and non-medicated soaps and skin moisturizing gels; cream soaps; deodorants and antiperspirants, essential oils and aromatic perfumed extracts for tissues and perfumes, ethereal oils; food flavorings prepared from essential oils; perfumery.","IC 030: Processed cereals, processed cereal, processed semolina, granola, processed wheat, processed corn, rice and pasta-based snack foods containing nutritional supplements and dietary supplements.","IC 032: Non-alcoholic flavoured carbonated beverages and non-alcoholic vegetable juice beverages; nutritionally fortified beverages, namely, sports drinks, energy drinks and fruit juices; nutritionally fortified water not for medical purposes; vitamin fortified nonalcoholic beverages, namely, sports drinks, energy drinks and fruit juices; non-alcoholic drinks enriched with vitamins, namely, sports drinks, energy drinks."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Nordic Healthbrands AB (public limited company (plc); SWEDEN)","entity":"OTHER","country":"SWEDEN","address_filed":"SWEDEN); SODRA FORSTADSGATAN 3 C, S-211 43 MALMO, N/A, SWEDEN","address_public":"N/A, SWEDEN","serial_number":"97063984","registration_number":"6893401","wordmark":"NEW NORDIC","status_description":"REGISTERED","filed_date":"2021-10-07T00:00:00","first_use_commerce_date":"1998-04-20","registration_date":"2022-11-08","assignment_recorded":false,"goods_services":["IC 003: Shampoos; hair conditioners; cleaning preparations; ethereal oils; Cosmetics; hair conditioning preparations; breath freshening preparations for personal hygiene; incense; cosmetics for animals; air fragrancing preparations.","IC 005: Food supplements; Food supplements for non-medical purposes; Dietary food supplements; Health food supplements made principally of vitamins; Vitamin and mineral food supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97063984&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Nordic Healthbrands AB (public limited company (plc); SWEDEN)","entity":"OTHER","country":"SWEDEN","address_filed":"SWEDEN); Hyllie boulevard 34, SE-215 32 Malmö, SWEDEN","address_public":"SWEDEN","serial_number":"79383385","registration_number":"7699749","wordmark":"NEW NORDIC","status_description":"REGISTERED","filed_date":"2023-09-11T00:00:00","first_use_commerce_date":null,"registration_date":"2025-02-25","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements and dietetic preparations adapted for medical purposes; probiotic supplements; dietary supplements in powder form; powdered nutritional supplement drink mix; dietary fiber for treating constipation; dietary fiber to aid digestion; nutraceuticals for use as a dietary supplement; vitamins and vitamin preparations; vitamin and mineral preparations for medical use; vitamin tablets; vitamin supplements; effervescent vitamin tablets; gummy vitamins; health food supplements mainly made from vitamins or minerals; sanitary preparations for medical use and sanitary articles, namely sanitary pads and sanitary napkins, medicated and sanitising soaps and detergents for medical purposes; medicated shampoos; pharmaceuticals preparations for the treatment of gastro-intestinal conditions, hormonal and chemical imbalances, and sleep disorders and natural remedy preparations for the treatment of gastro-intestinal conditions, hormonal and chemical imbalances, and sleep disorders; pharmaceutical preparations for the treatment of disorders of the metabolic system; pharmaceutical preparations for regulating the immune system; probiotic preparations for medical use to help maintain a natural balance of flora in the digestive system; pharmaceutical preparations for treating digestive system disorders; medical preparations for slimming purposes; pharmaceutical preparations for hair care; hair growth stimulants; medicated hair lotions; medicated hair care preparations; collagen for medical purposes; dietary supplements for urinary health; processed cereals, processed cereal, processed semolina, granola, processed wheat, processed corn, rice and pasta-based snack products containing nutritional supplements and dietary supplements; nutritionally fortified water for medical purposes; vitamin fortified non alcoholic beverages for medical purposes.","IC 003: Non-medicated cosmetics and non-medicated toiletry preparations; cosmetics containing hyaluronic acid; skin cleanser preparations for body and beauty creams for body; collagen preparations for cosmetic application; body and facial creams; serums for cosmetic purposes; anti-aging serum for cosmetic use; non-medicated skin care preparations, non-medicated eyecare preparations namely, serums, moisturizers, cleansers, creams and sprays and non-medicated nail care preparations; lotions for cosmetic purposes; exfoliant creams; cosmetic nourishing creams; oils for cosmetic purposes; cosmetic and skin moisturizing masks; beauty masks for cleaning the face; skin care cleansing balm; eye cream; anti-wrinkle creams; creams for cellulite reduction; suntan creams; sun-tanning oils; hair care preparations and non-medicated hair treatments preparations for cosmetic purposes; hair balsam; hair masks; shampoos; hair care oils and oil for hair styling, non-medicated hair care serums; hair protectant creams for hair; hair gel; cosmetic hair regrowth inhibiting preparations; hair nourishers; depilatory preparations; skin soaps and non-medicated soaps and skin moisturizing gels; cream soaps; deodorants and antiperspirants, essential oils and perfumed extracts for tissues and perfumes, ethereal oils; food flavorings prepared from essential oils; perfumery.","IC 030: Processed cereals, processed cereal, processed semolina, granola, processed wheat, processed corn, rice and pasta-based snack foods containing nutritional supplements and dietary supplements.","IC 032: Non-alcoholic flavoured carbonated beverages and non-alcoholic vegetable juice beverages; nutritionally fortified beverages; non-alcoholic drinks enriched with vitamins, namely, sports drinks, energy drinks."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79383385&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: New Nordic Healthbrands AB · New Nordic Healthbrands AB (public limited company (plc); SWEDEN)","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: New Nordic Healthbrands AB · New Nordic Healthbrands AB (public limited company (plc); SWEDEN)","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or…","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7699754, 6893401, 7699749","registry_name":"USPTO","standard":null,"identifier":"Registrations 7699754, 6893401, 7699749"}],"evidence_id":"ev-b1955b2f9ea5","evidence_url":"https://lookcloser.ai/e/ev-b1955b2f9ea5","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 8 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-3739f59397a6","evidence_url":"https://lookcloser.ai/e/ev-3739f59397a6","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 741805747119.","evidence":"UPCitemdb resolves 741805747119 to \"New Nordic Hair Volume with Botanicals Tablets 30 Ct\" (New Nordic) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-5075ffec6dbb","evidence_url":"https://lookcloser.ai/e/ev-5075ffec6dbb","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/211701","label":"NIH DSLD · Label #211701","registry_name":"NIH DSLD","standard":null,"identifier":"Label #211701"}],"evidence_id":"ev-70ad7a984428","evidence_url":"https://lookcloser.ai/e/ev-70ad7a984428","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for zinc.","evidence":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-c55887713b63","evidence_url":"https://lookcloser.ai/e/ev-c55887713b63","presentation_home":"research_section"}],"research_links":[{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.","proof":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/211701","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-17","presentation_tone":"ok","evidence_id":"ev-70ad7a984428","evidence_url":"https://lookcloser.ai/e/ev-70ad7a984428","content_fingerprint":"sha256:0cd1c2558f51b982b5ce057312745a808d8600217389c350a1a6d2b76fa270ee","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/211701","label":"NIH DSLD · Label #211701","registry_name":"NIH DSLD","standard":null,"identifier":"Label #211701"}],"evidence":{"summary":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/211701","observed_at":"2026-08-17","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #211701","receipt_label":"NIH DSLD · Label #211701"}],"observed_at":"2026-08-17","looked":"LookCloser checked NIH label catalog.","found":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/741805747119/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-17","presentation_tone":"ok","evidence_id":"ev-3739f59397a6","evidence_url":"https://lookcloser.ai/e/ev-3739f59397a6","content_fingerprint":"sha256:88fe392a70bd60223a4676b3b7544f23533cabca1a74a07dcc1192b0e6670a22","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_records":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/741805747119/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing.","proof":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00741805747119","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-17","presentation_tone":"ok","evidence_id":"ev-5075ffec6dbb","evidence_url":"https://lookcloser.ai/e/ev-5075ffec6dbb","content_fingerprint":"sha256:1ff3bf3e0fc2f8d97a7560738070e82d8f9278c1dfff207a8610b52ff8ecd69c","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00741805747119","observed_at":"2026-08-17","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/741805747119/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0090PHG7Q","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-364549d211f7","evidence_url":"https://lookcloser.ai/e/ev-364549d211f7","content_fingerprint":"sha256:84e02f52463ad17c2dce76e2e1c768f521114a3e0e1a90c11bbcf81ccad2486e","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/741805747119/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","proof":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-c55887713b63","evidence_url":"https://lookcloser.ai/e/ev-c55887713b63","content_fingerprint":"sha256:b54e652b55d223db18884ffb0dbe215cb367cbc6c54c31e8540238b5bc5dbfbd","registry_receipts":[{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_records":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/741805747119/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 17, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+NORDIC%22+OR+product_description:%22NEW+NORDIC%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"caution","evidence_id":"ev-43eb338e50d3","evidence_url":"https://lookcloser.ai/e/ev-43eb338e50d3","content_fingerprint":"sha256:1ec0fba9c0bf4aa0653580918ed0863f02f869aaed1435440bde8561189509d9","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+NORDIC%22+OR+product_description:%22NEW+NORDIC%22)&limit=5","observed_at":"2026-08-17","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NEW NORDIC","receipt_label":"FDA enforcement search · NEW NORDIC"}],"observed_at":"2026-08-17","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","report_url":"https://lookcloser.ai/p/741805747119/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-17-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0090PHG7Q","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-488a8308cee4","evidence_url":"https://lookcloser.ai/e/ev-488a8308cee4","content_fingerprint":"sha256:a66b82b54e461d73811ed69c902bfdae75e07e782128aee46f28b7d7076aac97","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/741805747119/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-b1955b2f9ea5","evidence_url":"https://lookcloser.ai/e/ev-b1955b2f9ea5","content_fingerprint":"sha256:eb9d31b2334c5289e367409cf95950c98103134a8080dec85058e653f6811823","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7699754, 6893401, 7699749","registry_name":"USPTO","standard":null,"identifier":"Registrations 7699754, 6893401, 7699749"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-17","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7699754, 6893401, 7699749","receipt_label":"USPTO · Registrations 7699754, 6893401, 7699749"}],"observed_at":"2026-08-17","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/741805747119/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0090PHG7Q","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-17","presentation_tone":"gap","evidence_id":"ev-c21915b264ba","evidence_url":"https://lookcloser.ai/e/ev-c21915b264ba","content_fingerprint":"sha256:7db2e458d406bdc064a510a77a73067ae82ca3c35096e37578cda387963c655a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/741805747119/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-5075ffec6dbb","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 741805747119 to \"New Nordic  Hair Volume with Botanicals  Tablets  30 Ct\" (New Nordic) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00741805747119","observed_at":"2026-08-17","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:1ff3bf3e0fc2f8d97a7560738070e82d8f9278c1dfff207a8610b52ff8ecd69c","evidence_url":"https://lookcloser.ai/e/ev-5075ffec6dbb"},{"evidence_id":"ev-3739f59397a6","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_zinc","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:88fe392a70bd60223a4676b3b7544f23533cabca1a74a07dcc1192b0e6670a22","evidence_url":"https://lookcloser.ai/e/ev-3739f59397a6"},{"evidence_id":"ev-70ad7a984428","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.","proof":{"detail":"Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/211701","observed_at":"2026-08-17","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #211701","receipt_label":"NIH DSLD · Label #211701"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:0cd1c2558f51b982b5ce057312745a808d8600217389c350a1a6d2b76fa270ee","evidence_url":"https://lookcloser.ai/e/ev-70ad7a984428"},{"evidence_id":"ev-43eb338e50d3","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-17-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 17, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+NORDIC%22+OR+product_description:%22NEW+NORDIC%22)&limit=5","observed_at":"2026-08-17","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NEW NORDIC","receipt_label":"FDA enforcement search · NEW NORDIC"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:1ec0fba9c0bf4aa0653580918ed0863f02f869aaed1435440bde8561189509d9","evidence_url":"https://lookcloser.ai/e/ev-43eb338e50d3"},{"evidence_id":"ev-b1955b2f9ea5","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79383711&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-17","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7699754, 6893401, 7699749","receipt_label":"USPTO · Registrations 7699754, 6893401, 7699749"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:eb9d31b2334c5289e367409cf95950c98103134a8080dec85058e653f6811823","evidence_url":"https://lookcloser.ai/e/ev-b1955b2f9ea5"},{"evidence_id":"ev-364549d211f7","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:84e02f52463ad17c2dce76e2e1c768f521114a3e0e1a90c11bbcf81ccad2486e","evidence_url":"https://lookcloser.ai/e/ev-364549d211f7"},{"evidence_id":"ev-c21915b264ba","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 680 on 2025-07-19 to 705 on 2026-08-08 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:7db2e458d406bdc064a510a77a73067ae82ca3c35096e37578cda387963c655a","evidence_url":"https://lookcloser.ai/e/ev-c21915b264ba"},{"evidence_id":"ev-488a8308cee4","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0090PHG7Q","observed_at":"2026-08-17","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:a66b82b54e461d73811ed69c902bfdae75e07e782128aee46f28b7d7076aac97","evidence_url":"https://lookcloser.ai/e/ev-488a8308cee4"},{"evidence_id":"ev-c55887713b63","record_id":"741805747119","gtin":"741805747119","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_zinc","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. 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Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-17","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-17","content_fingerprint":"sha256:b54e652b55d223db18884ffb0dbe215cb367cbc6c54c31e8540238b5bc5dbfbd","evidence_url":"https://lookcloser.ai/e/ev-c55887713b63"},{"evidence_id":"ev-5385252d6cf0","record_id":"741805747119","gtin":"741805747119","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“NEW NORDIC Hair Volume Daily Biotin Support”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. 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