full reportFull record · 750950200028 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 21 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as Beta Carotene and Retinyl Palmitate) | 4500 mcg | — | |
| Vitamin C (Ascorbic Acid) | 500 mg | — | |
| Vitamin D (as Cholecalciferol) | 10 mcg | — | |
| Vitamin E (as D-Alpha Tocopheryl Acetate) | 134 mg | — | |
| Thiamin (as Thiamine HCl) | 50 mg | — | |
| Riboflavin | 50 mg | — | |
| Niacin | 10 mg | — | |
| Vitamin B6 (as Pyridoxine HCl) | 50 mg | — | |
| Folate | 666.7 mcg DFE | — | |
| Vitamin B12 (as Methylcobalamin) | 100 mcg | — | |
| Biotin | 100 mcg | — | |
| Pantothenic Acid (as Calcium-D-Pantothenate) | 20 mg | — | |
| Choline (as Choline Bitartrate) | 75 mg | — | |
| Calcium (as Calcium Carbonate and Calcium Citrate Malate) | 160 mg | — | |
| Magnesium (as Magnesium Oxide) | 100 mg | — | |
| Zinc (as Zinc Amino Acid Chelate) | 15 mg | — | |
| Selenium (as Selenium Amino Acid Chelate) | 50 mcg | — | |
| Copper (as Cupric Oxide) | 0.2 mg | — | |
| Manganese (as Manganese Sulfate) | 5 mg | — | |
| Chromium (as Chromium Nicotinate Glycinate Chelate) | 50 mcg | — | |
| Potassium (as Potassium Citrate) | 50 mg | — | |
| Proprietary Blend | 1.46 g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #256015 “Multi-Vitamin & Mineral Iron-Free” (Life's Fortune), entered 2021-11-19, with the full Supplement Facts on file. Company on file: Distributor — Life's Fortune Co., LLC, Murfreesboro, TN, U.S.A..
USPTO lists Life's Fortune Co., LLC (LIMITED LIABILITY COMPANY) in TENNESSEE, USA; NEW YORK, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
UPCitemdb resolves 750950200028 to "Life s Fortune Multivitamin & Mineral Advance Energy Support 60 Tab" (Life s Fortune) — consistent with this listing.
Written reviews rose from 100 to 107 between September 5, 2025 and July 28, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 99 on 2025-07-05 to 107 on 2026-07-28 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 750950200028.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Origin claim “…Made in USA.…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…Daily Energy Support Vitamins…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as Magnesium Oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 100 mg — below the studied range |
| Zinc (as Zinc Amino Acid Chelate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 750950200028 — via source listing UPC |
| Brand | Life's Fortune |
| Source listing identifier | B000G00Z5Y |
| Retailer listing title | Life's Fortune Whole Food Multivitamin & Mineral Supplement for Men & … show full titleLife's Fortune Whole Food Multivitamin & Mineral Supplement for Men & Women | Daily Energy Support Vitamins | Immune, Brain & Metabolism Support | Iron Free, 60 Vegetarian Tablets |
| USPTO brand owner | Life's Fortune Co., LLC · LIMITED LIABILITY COMPANY · TENNESSEE, USA; NEW YORK, USA |
| Owner filed address | 2159 N Thompson Lane Suite: C1, Murfreesboro, TENNESSEE 37129, UNITED STATES |
From the label (photo-read)
| Serving size | 3 Tablets |
| Pack statement | 60 VEGETARIAN TABLETS |
| Badges printed on pack | SUPPLYING WHOLE FOOD CONCENTRATES, IRON FREE, Non-GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as Beta Carotene and Retinyl Palmitate) | 4500 mcg | High clearly legible in the photo |
| Vitamin C (Ascorbic Acid) | 500 mg | High clearly legible in the photo |
| Vitamin D (as Cholecalciferol) | 10 mcg | High clearly legible in the photo |
| Vitamin E (as D-Alpha Tocopheryl Acetate) | 134 mg | High clearly legible in the photo |
| Thiamin (as Thiamine HCl) | 50 mg | High clearly legible in the photo |
| Riboflavin | 50 mg | High clearly legible in the photo |
| Niacin | 10 mg | High clearly legible in the photo |
| Vitamin B6 (as Pyridoxine HCl) | 50 mg | High clearly legible in the photo |
| Folate | 666.7 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as Methylcobalamin) | 100 mcg | High clearly legible in the photo |
| Biotin | 100 mcg | High clearly legible in the photo |
| Pantothenic Acid (as Calcium-D-Pantothenate) | 20 mg | High clearly legible in the photo |
| Choline (as Choline Bitartrate) | 75 mg | High clearly legible in the photo |
| Calcium (as Calcium Carbonate and Calcium Citrate Malate) | 160 mg | High clearly legible in the photo |
| Magnesium (as Magnesium Oxide) | 100 mg | High clearly legible in the photo |
| Zinc (as Zinc Amino Acid Chelate) | 15 mg | High clearly legible in the photo |
| Selenium (as Selenium Amino Acid Chelate) | 50 mcg | High clearly legible in the photo |
| Copper (as Cupric Oxide) | 0.2 mg | High clearly legible in the photo |
| Manganese (as Manganese Sulfate) | 5 mg | High clearly legible in the photo |
| Chromium (as Chromium Nicotinate Glycinate Chelate) | 50 mcg | High clearly legible in the photo |
| Potassium (as Potassium Citrate) | 50 mg | High clearly legible in the photo |
| Proprietary Blend | 1.46 g | High clearly legible in the photo |
Claims printed on the packaging:
“NEW LOOK Same Great Formula!” · “ADVANCED ENERGY SUPPORT” · “WITH ANTIOXIDANTS” · “Energy” · “Immunity” · “Brain Health” · “IRON FREE” · “Daily support for:”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 3 Tablet(s) · contents: 180 Vegetarian Tablet(s) · label #256015 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Vitamin A | 10000 IU |
| Vitamin A | 5000 IU |
| Vitamin C | 500 mg |
| Vitamin D3 | 400 IU |
| Vitamin E | 200 IU |
| Thiamine | 50 mg |
| Riboflavin | 50 mg |
| Niacin | 10 mg |
| Vitamin B6 | 50 mg |
| Folic Acid | 400 mcg |
| Vitamin B12 | 100 mcg |
| Biotin | 100 mcg |
| Pantothenic Acid | 20 mg |
| Calcium | 160 mg |
| Phosphorus | 40 mg |
| Magnesium | 100 mg |
| Zinc | 15 mg |
| Selenium | 50 mcg |
| Copper | 0.2 mg |
| Manganese | 5 mg |
| Chromium | 50 mcg |
| Potassium | 50 mg |
| Proprietary Blend | 1.6 Gram(s) |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $26.40 checked Aug 08, 2026 — varies by variant/session; price history pending |
Brand store lifesfortune.com: 12 supplement products (+8 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 750950200028 · built August 08, 2026 · lookcloser.ai · corrections@lookcloser.ai