{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"753950003347","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-22T19:17:41-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:41-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"753950003347","listing_identifier":"B00O4BQIQQ","brand":"Doctor's BEST","title":"Doctor's Best Natural Vitamin K2 MK-7 with MenaQ7, 100 mcg, 60 Veggie Caps","listing_title":"Doctor's Best Natural Vitamin K2 MK7 Supplement for Men & Women - Bone Health Support, 100 mcg Vitamin K-2 MK-7 Capsules with MenaQ7, Calcium Support, Non GMO, Vegan - 60 Veg Caps","identity":{"canonical_gtin":"00753950003347","source_listing_gtin":"00753950003347","listing_identifier":"B00O4BQIQQ","product_image":"https://m.media-amazon.com/images/I/61vkz3+l9kL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/61vkz3+l9kL.jpg","image_count":7,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-08-31T12:25:34-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-22","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Doctor's BEST","package_brand":"Doctor's BEST","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Every ingredient shows its amount · 1 ingredients listed.","deck":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","display_mode":"single_home_per_finding","finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"point_finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-a0247b00e787","evidence_url":"https://lookcloser.ai/e/ev-a0247b00e787","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 753950003347.","evidence":"The brand's store lists this exact barcode as “Doctor's Best Natural Vitamin K2 MK-7 with MenaQ7, 100 mcg, 60 Veggie Caps” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-8b1a78c32fb9","evidence_url":"https://lookcloser.ai/e/ev-8b1a78c32fb9","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. 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This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00O4BQIQQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-820d1b8046d6","evidence_url":"https://lookcloser.ai/e/ev-820d1b8046d6","content_fingerprint":"sha256:b2ba1087419b3cdf19e8af2b93fd1320710228230cf7202a97d5bb09f2e095e1","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/753950003347/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00O4BQIQQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-733ba439b7c5","evidence_url":"https://lookcloser.ai/e/ev-733ba439b7c5","content_fingerprint":"sha256:ae87b05dc32a916009724c5ae6d5a70748121a7516c4ecef836501b998c8429e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00O4BQIQQ","observed_at":"2026-07-22","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-22","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/753950003347/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 360 on 2025-08-05 to 399 on 2026-08-24 (net +39). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 360 on 2025-08-05 to 399 on 2026-08-24 (net +39). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00O4BQIQQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"gap","evidence_id":"ev-1fc23e3f7b17","evidence_url":"https://lookcloser.ai/e/ev-1fc23e3f7b17","content_fingerprint":"sha256:18c78f1488987e6795b32ef97a8e1ec60ff84f0b544cebd97557c167516d7544","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 360 on 2025-08-05 to 399 on 2026-08-24 (net +39). 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This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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