{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"766298002385","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-22T17:27:56-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"766298002385","listing_identifier":"B000H85L5Y","brand":"Pure Encapsulations","title":"Pure Encapsulations Selenium - 200 mcg - for Healthy Cellular Function","listing_title":"Pure Encapsulations Selenium - 200 mcg - for Healthy Cellular Function, Immune System & Antioxidant Defenses* - Mineral Supplement - Vegan & Gluten Free - 60 Capsules","identity":{"canonical_gtin":"766298002385","source_listing_gtin":"766298002385","listing_identifier":"B000H85L5Y","product_image":"https://m.media-amazon.com/images/I/71IgzMUyATL.jpg","observed_at":"2026-07-22","source_confirmations":["source_listing_gtin","external_barcode_record"],"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Pure Encapsulations, Inc.","entity":["CORPORATION","SOCIÉTÉ ANONYME (SA)"],"country":"['DELAWARE, USA', 'SWITZERLAND']","address_filed":"490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES","address_public":["MASSACHUSETTS 01776, UNITED STATES","1800, SWITZERLAND"],"serial_number":"85382095","registration_number":"4111705","wordmark":"PURE ENCAPSULATIONS","status_description":"REGISTERED AND RENEWED","filed_date":"2011-07-27T00:00:00","first_use_commerce_date":"1991-01-13","registration_date":"2012-03-13","assignment_recorded":true,"goods_services":["IC 044: Providing information in the field of health, nutrition and diet.","IC 005: Nutritional and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tmsearch.uspto.gov/","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","consumer_view":{"template":"checks_out","kicker":"What checks out","headline":"The panel states Selenium (as selenomethionine) 200 mcg per serving.","deck":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","uspto-trademark-registry-exact-trademark-owner-identified","barcode-gtin-record-upc-independently-corroborated"]},"tldr":{"assessment":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_selenium","pubmed_selenium"],"source_url":"https://ods.od.nih.gov/factsheets/Selenium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_selenium","pubmed_selenium"],"observed_at":"2026-07-22"},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/766298002385#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Pure Encapsulations, Inc. (['CORPORATION', 'SOCIÉTÉ ANONYME (SA)']) in ['DELAWARE, USA', 'SWITZERLAND'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Pure Encapsulations, Inc. (['CORPORATION', 'SOCIÉTÉ ANONYME (SA)']) in ['DELAWARE, USA', 'SWITZERLAND'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence":{"summary":"USPTO lists Pure Encapsulations, Inc. (['CORPORATION', 'SOCIÉTÉ ANONYME (SA)']) in ['DELAWARE, USA', 'SWITZERLAND'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"observed_at":"2026-07-22"},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/766298002385#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 766298002385 to \"Pure Encapsulations Selenium - 200 mcg - For Healthy Cellular Function  Immune S\" (Pure Encapsulations) — consistent with this listing.","proof":"UPCitemdb resolves 766298002385 to \"Pure Encapsulations Selenium - 200 mcg - For Healthy Cellular Function  Immune S\" (Pure Encapsulations) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/766298002385","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-22","presentation_tone":"ok","evidence":{"summary":"UPCitemdb resolves 766298002385 to \"Pure Encapsulations Selenium - 200 mcg - For Healthy Cellular Function  Immune S\" (Pure Encapsulations) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"observed_at":"2026-07-22"},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/766298002385#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"observed_at":"2026-07-22"},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/766298002385#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. Pure Encapsulations, Inc. recalled a different or not-exactly-bound product on 2017-11-17: “Product contains undeclared sulfites.” (status: Terminated). The recalled product was: “Pure Encapsulations Systemic Enzyme Complex DIETARY SUPPLEMENT 180 CAPSULES UPC: 7 66298 00862 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"Brand-level context only, not a finding about this product. Pure Encapsulations, Inc. recalled a different or not-exactly-bound product on 2017-11-17: “Product contains undeclared sulfites.” (status: Terminated). The recalled product was: “Pure Encapsulations Systemic Enzyme Complex DIETARY SUPPLEMENT 180 CAPSULES UPC: 7 66298 00862 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-22","presentation_tone":"caution","evidence":{"summary":"Brand-level context only, not a finding about this product. Pure Encapsulations, Inc. recalled a different or not-exactly-bound product on 2017-11-17: “Product contains undeclared sulfites.” (status: Terminated). The recalled product was: “Pure Encapsulations Systemic Enzyme Complex DIETARY SUPPLEMENT 180 CAPSULES UPC: 7 66298 00862 2” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"observed_at":"2026-07-22"},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/766298002385#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"nih-label-catalog-not-found-in-nih-s-dsld-label-registry","source":"NIH label catalog","class":"gap","severity":"info","weight":19,"headline":"Not found in NIH's DSLD label registry","detail":"The NIH Dietary Supplement Label Database has no matching label yet. 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