Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 766298002507 · back to the summary
Pure Encapsulations Zinc 15 mg - Zinc Picolinate Supplement for Immune System Support
Exact product checkedGTIN 00766298002507 · checked 2026-09-02
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 15 mg zinc (as zinc picolinate) claim matches the panel
MARKETING15 mg — listing title
PANELZinc (as zinc picolinate) 15 mg — same amount
matches panelWe did the comparison: the listing claims 15 mg of zinc (as zinc picolinate), and the listing-image panel shows 15 mg zinc (as zinc picolinate) 1 capsule. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Zinc (as zinc picolinate) | 15 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
The review count moved gradually, not in one burst
Written reviews rose from 214 to 292 between August 13, 2025 and August 19, 2026. The largest rise inside any single 30-day window was about 12, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Research context is available for the listed ingredients
Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.
FDA recall appears in this brand's history
This recall is not about the product on this page. Pure Encapsulations, Inc. recalled a different product on November 17, 2017. FDA has since closed that case. The recalled item was “Pure Encapsulations Systemic Enzyme Complex DIETARY SUPPLEMENT 180 CAPSULES UPC: 7 66298 00862 2”. FDA recorded the reason as “Product contains undeclared sulfites”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 213 on 2025-08-06 to 292 on 2026-08-19 (net +79). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 766298002507.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “Pure Encapsulations Zinc 15 mg - Zinc Picolinate Supplement for Immune System Support, Growth & Development - for Wound Healing* - 60 Capsules…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Zinc (as zinc picolinate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 766298002507 — via source listing UPC |
| Brand | Pure Encapsulations |
| Source listing identifier | B0017QCNUQ |
| Retailer listing title | Pure Encapsulations Zinc 15 mg - Zinc Picolinate Supplement for Immune… show full titlePure Encapsulations Zinc 15 mg - Zinc Picolinate Supplement for Immune System Support, Growth & Development - for Wound Healing* - 60 Capsules |
| USPTO brand owner | Pure Encapsulations, Inc. · CORPORATION; SOCIÉTÉ ANONYME (SA) · DELAWARE, USA; SWITZERLAND |
| Owner filed address | 490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES |
From the label (photo-read)
| Serving size | 1 capsule |
| Servings per container | 60 |
| Pack statement | 60 CAPSULES |
| Badges printed on pack | Gluten-free, Non-GMO, Hypoallergenic, GFCO.ORG, GMO, VEG, V, Gluten Free, Soy Free, Dairy Free, Vegetarian |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Zinc (as zinc picolinate) | 15 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Offers broad physiological support, including immune function and emotional wellness” · “Gluten-free, Non-GMO & Hypoallergenic” · “Dietary Supplement” · “FREE FROM GMOs†” · “†All Pure Encapsulation Ingredients, including those derived from corn, are GMO free.” · “IMMUNE SUPPORT” · “Supports immune system function*” · “Promotes healthy tissue development*”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $13.50 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: www.pureencapsulations.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 766298002507 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai