Full record · 766298114996 · back to the summary
Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Compl…
3 concrete dimensions confirmed · 2 still open · built July 25, 2026

Exact product checkedGTIN 00766298114996 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
26listed rows
26separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 26 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|
| Pantothenic acid (as calcium pantothenate) (Bs) | 10 mg | — | |
| Choline (as choline bitartrate) | 25 mg | — | |
| lodine (as potassium iodide) | 150 mcg | — | |
| Zinc (as zinc citrate) | 25 mg | — | |
| Selenium (as selenomethionine) | 70 mcg | — | |
| Manganese (as manganese citrate) | 2 mg | — | |
| Chromium (as chromium polynicotinate) | 200 mcg | — | |
| Molybdenum (as TRAACS® molybdenum glycinate chelate) | 75 mcg | — | |
| Boron (as boron glycinate) | 1 mg | — | |
| Inositol | 25 mg | — | |
| Coenzyme Q10 (as CoQ10 and as 18% from sustained-release MicroActive® Q10-cyclodextrin complex) | 50 mg | — | |
| Alpha lipoic acid | 50 mg | — | |
| FloraGLO® lutein | 3 mg | — | |
| Zeaxanthin | 500 mcg | — | |
| Lycopene | 500 mcg | — | |
| Vitamin A (as vitamin A acetate and 73% beta carotene) | 1,125 mcg | — | |
| Vitamin C (as ascorbic acid) | 180 mg | — | |
| Vitamin D (as cholecalciferol) (D3) | 50 mcg (2,000 IU) | — | |
| Vitamin E (as d-alpha tocopherol succinate) | 20 mg | — | |
| Thiamin (as thiamin HCI) (B₁) | 3 mg | — | |
| Riboflavin (as vitamin B₂ and 43% riboflavin 5' phosphate (activated B₂)) | 3 mg | — | |
| Niacin (as niacinamide) | 20 mg | — | |
| Vitamin B₆ (as pyridoxine HCI and 38% pyridoxal 5' phosphate (activated Be)) | 4 mg | — | |
| Folate (as Metafolin®, L-5-MTHF) (400 mcg L-5-MTHF) | 667 mcg DFE | — | |
| Vitamin B₁₂ (as methylcobalamin) | 500 mcg | — | |
| Biotin | 300 mcg | — | |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
✓
Exact trademark owner identified
USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Confirmed✓
Barcode confirmed in an outside database
UPCitemdb resolves 766298114996 to "Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxida" (Pure Encapsulations) — consistent with this listing.
Confirmed✓
Reviews accumulated gradually
Written reviews grew from 998 to 1074 across 2026-02-07 – 2026-07-22 with no single manufactured spike (largest 30-day gain ~16).
ConfirmedDocumented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
…
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
No data…
Research context is available for the listed ingredients
Published sources describe how boron, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Boron fact sheet, PubMed search: boron supplementation testosterone.
No data…
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Pure Encapsulations, Inc. recalled a different or not-exactly-bound product on 2017-11-17: “Product contains undeclared sulfites.” (status: Terminated). The recalled product was: “Pure Encapsulations Systemic Enzyme Complex DIETARY SUPPLEMENT 180 CAPSULES UPC: 7 66298 00862 2” — not necessarily the product on this page. Verify at FDA’s recall database.
No data…
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
No data…
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
No data…
180-day review-count history is on file
Exact-listing history records written-review counts from 990 on 2026-01-28 to 1,074 on 2026-07-22 (net +84). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
No data…
Package and trademark records name different responsible entitie
The package says distributed by: BioActives, LLC. USPTO names Pure Encapsulations, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
No dataWhat to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 766298114996.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|
| Benefit claim “…dant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function, and Cellular Hea…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|
| Boron (as boron glycinate) | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 1 mg — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 25 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 766298114996 — via source listing UPC |
| Brand | Pure Encapsulations |
| Source listing identifier | B00CBYG1L0 |
| Retailer listing title | Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with… show full title Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function, and Cellular Health* - 60 Capsules |
| USPTO brand owner | Pure Encapsulations, Inc. · CORPORATION; SOCIÉTÉ ANONYME (SA) · DELAWARE, USA; SWITZERLAND |
| Owner filed address | 490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES |
From the label (photo-read)
| Serving size | 1 capsule |
| Servings per container | 60 |
| Pack statement | 60 CAPSULES |
| Badges printed on pack | Certified Gluten-Free, NSF, Non-GMO, GFCO.ORG, GMO, VEG, Dairy Free, Vegetarian |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|
| Pantothenic acid (as calcium pantothenate) (Bs) | 10 mg | High clearly legible in the photo |
| Choline (as choline bitartrate) | 25 mg | High clearly legible in the photo |
| lodine (as potassium iodide) | 150 mcg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 25 mg | High clearly legible in the photo |
| Selenium (as selenomethionine) | 70 mcg | High clearly legible in the photo |
| Manganese (as manganese citrate) | 2 mg | High clearly legible in the photo |
| Chromium (as chromium polynicotinate) | 200 mcg | High clearly legible in the photo |
| Molybdenum (as TRAACS® molybdenum glycinate chelate) | 75 mcg | High clearly legible in the photo |
| Boron (as boron glycinate) | 1 mg | High clearly legible in the photo |
| Inositol | 25 mg | High clearly legible in the photo |
| Coenzyme Q10 (as CoQ10 and as 18% from sustained-release Mic | 50 mg | High clearly legible in the photo |
| Alpha lipoic acid | 50 mg | High clearly legible in the photo |
| FloraGLO® lutein | 3 mg | High clearly legible in the photo |
| Zeaxanthin | 500 mcg | High clearly legible in the photo |
| Lycopene | 500 mcg | High clearly legible in the photo |
| Vitamin A (as vitamin A acetate and 73% beta carotene) | 1,125 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 180 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) (D3) | 50 mcg (2,000 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol succinate) | 20 mg | High clearly legible in the photo |
| Thiamin (as thiamin HCI) (B₁) | 3 mg | High clearly legible in the photo |
| Riboflavin (as vitamin B₂ and 43% riboflavin 5' phospha | 3 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 20 mg | High clearly legible in the photo |
| Vitamin B₆ (as pyridoxine HCI and 38% pyridoxal 5' phos | 4 mg | High clearly legible in the photo |
| Folate (as Metafolin®, L-5-MTHF) (400 mcg L-5-MTHF) | 667 mcg DFE | High clearly legible in the photo |
| Vitamin B₁₂ (as methylcobalamin) | 500 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“Once-daily Nutrient Essentials” · “sustained-release” · “multivitamin/mineralformula for daily wellness” · “Gluten-free” · “Non-GMO” · “Hypoallergenic” · “Product may have a mottled appearance.” · “*Daily value (DV) not established”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|
| Retailer listing ↗ | $48.50 checked Jul 25, 2026 — varies by variant/session; price history pending |
Official brand domain: www.pureencapsulations.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 766298114996 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai