full reportFull record · 766536032259 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 24 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as 50% beta carotene and 50% retinyl palmitate) | 1500 mcg RAE (5000 IU) | — | |
| Vitamin C (from calcium ascorbate, magnesium ascorbate and zinc ascorbate) | 163 mg | — | |
| Vitamin D3 (as cholecalciferol) | 50 mcg (2000 IU) | — | |
| Vitamin E (as d-alpha tocopheryl succinate) | 25 mg (30 IU) | — | |
| Vitamin K (as menaquinone-7) | 45 mcg | — | |
| Thiamine (Vitamin B1)(as thiamine mononitrate) | 80 mg | — | |
| Riboflavin (Vitamin B2) | 80 mg | — | |
| Niacin (as niacinamide) | 80 mg NE | — | |
| Vitamin B6 (from pyridoxine HCl) | 50 mg | — | |
| Folate | 1360 mcg DFE (800 mcg folic acid) | — | |
| Vitamin B12 (as methylcobalamin) | 500 mcg | — | |
| Biotin (as d-biotin) | 600 mcg | — | |
| Pantothenic Acid (as d-calcium pantothenate) | 50 mg | — | |
| Choline (from choline bitartrate) | 25 mg | — | |
| Calcium (as dicalcium phosphate, Active C Tri-Sorb Proprietary Blend and calcium citrate) | 512 mg | — | |
| Iodine (from potassium iodide) | 150 mcg | — | |
| Magnesium (from magnesium oxide, Active C Tri-Sorb Proprietary Blend and magnesium citrate) | 200 mg | — | |
| Zinc (as zinc citrate and Active C Tri-Sorb Proprietary Blend) | 25 mg | — | |
| Selenium (from L-selenomethionine) | 200 mcg | — | |
| Copper (from copper glycinate) | 2 mg | — | |
| Manganese (from manganese citrate) | 2 mg | — | |
| Chromium (as chromium nicotinate glycinate chelate) | 200 mcg | — | |
| Molybdenum (from molybdenum bisglycinate chelate) | 75 mcg | — | |
| Potassium (from potassium citrate) | 99 mg | — | |
| Men's Health Blend | 550 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Vitamin Shoppe Industries, Inc. (CORPORATION; LIMITED LIABILITY COMPANY) in NEW YORK, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This recall is not about the product on this page. Vitamin Shoppe recalled a different product on June 29, 2020. FDA has since closed that case. The recalled item was “The Vitamin Shoppe Calcium Citrate Plus Magnesium & Vitamin D. 100 count (VS-1086; UPC:6653601086), 300 count (VS-1087; UPC: 6653601087), and 600 count (VS-1123; UPC: 6653601123).”. FDA recorded the reason as “Sample analysis revealed product is sub-potent for Vitamin D”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 9 on 2026-01-20 to 9 on 2026-01-20 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 766536032259.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…These nutrients are commonly included to support daily nutrition and overall wellness routines for adult men.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Vitamin C (from calcium ascorbate, magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 163 mg — below the studied range |
| Vitamin C (from calcium ascorbate, magnesium | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 163 mg — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 766536032259 — via source listing UPC |
| Brand | The Vitamin Shoppe |
| Source listing identifier | B00E5QVLIU |
| Retailer listing title | The Vitamin Shoppe Brand Ultimate Man Multivitamin, 180 Tablets… show full titleThe Vitamin Shoppe Brand Ultimate Man Multivitamin, 180 Tablets |
| USPTO brand owner | Vitamin Shoppe Industries, Inc. · CORPORATION; LIMITED LIABILITY COMPANY · NEW YORK, USA; DELAWARE, USA |
| Owner filed address | 2101 91st STREET, North Bergen, NEW JERSEY 07047, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 3 Tablets |
| Servings per container | 60 |
| Pack statement | 180 Tablets |
| Badges printed on pack | Gluten Free, Dairy Free, Soy Free, Nut Free, QUALITY PROMISE TESTED & TRUSTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as 50% beta carotene and 50% retinyl palmitate) | 1500 mcg RAE (5000 IU) | High clearly legible in the photo |
| Vitamin C (from calcium ascorbate, magnesium ascorbate and z | 163 mg | High clearly legible in the photo |
| Vitamin D3 (as cholecalciferol) | 50 mcg (2000 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopheryl succinate) | 25 mg (30 IU) | High clearly legible in the photo |
| Vitamin K (as menaquinone-7) | 45 mcg | High clearly legible in the photo |
| Thiamine (Vitamin B1)(as thiamine mononitrate) | 80 mg | High clearly legible in the photo |
| Riboflavin (Vitamin B2) | 80 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 80 mg NE | High clearly legible in the photo |
| Vitamin B6 (from pyridoxine HCl) | 50 mg | High clearly legible in the photo |
| Folate | 1360 mcg DFE (800 mcg folic acid) | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 500 mcg | High clearly legible in the photo |
| Biotin (as d-biotin) | 600 mcg | High clearly legible in the photo |
| Pantothenic Acid (as d-calcium pantothenate) | 50 mg | High clearly legible in the photo |
| Choline (from choline bitartrate) | 25 mg | High clearly legible in the photo |
| Calcium (as dicalcium phosphate, Active C Tri-Sorb Proprieta | 512 mg | High clearly legible in the photo |
| Iodine (from potassium iodide) | 150 mcg | High clearly legible in the photo |
| Magnesium (from magnesium oxide, Active C Tri-Sorb Proprieta | 200 mg | High clearly legible in the photo |
| Zinc (as zinc citrate and Active C Tri-Sorb Proprietary Blen | 25 mg | High clearly legible in the photo |
| Selenium (from L-selenomethionine) | 200 mcg | High clearly legible in the photo |
| Copper (from copper glycinate) | 2 mg | High clearly legible in the photo |
| Manganese (from manganese citrate) | 2 mg | High clearly legible in the photo |
| Chromium (as chromium nicotinate glycinate chelate) | 200 mcg | High clearly legible in the photo |
| Molybdenum (from molybdenum bisglycinate chelate) | 75 mcg | High clearly legible in the photo |
| Potassium (from potassium citrate) | 99 mg | High clearly legible in the photo |
| Men's Health Blend | 550 mg | High clearly legible in the photo |
Claims printed on the packaging:
“energy production” · “stress support” · “immune support” · “antioxidant support” · “MULTIVITAMIN • MULTIMINERAL” · “Dietary Supplement” · “Energy & Metabolism Support” · “Immune & Antioxidant Defense”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $37.09 checked Aug 03, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 766536032259 · built August 03, 2026 · lookcloser.ai · corrections@lookcloser.ai