Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 766536049837 · back to the summary
The Vitamin Shoppe Unflavored Chelated Magnesium Glycinate Powder
Exact product checkedGTIN 00766536049837 · checked 2026-08-12
Free to read, download and share — no signup, no paywall, no ads.
How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
1listed rows
1separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 1 listed row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Magnesium (as magnesium glycinate) | 250 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out4
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Vitamin Shoppe Industries, Inc. (CORPORATION; LIMITED LIABILITY COMPANY) in NEW YORK, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 766536049837 to "Magnesium Glycinate Powder" (The Vitamin Shoppe) — consistent with this listing.
The review count moved gradually, not in one burst
Written reviews rose from 0 to 1 between May 21 and July 7, 2026. No single 30-day window in the dated series shows a rise.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing8
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Photo-read pack math is internally consistent
91 servings × 2.25 g = 204.75 g, matching the printed net weight 205 g (NET WT. 7.23 oz. (205 g)). This checks agreement within the photo read; it is not an independent contents test.
Research context is available for the listed ingredients
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
This recall is not about the product on this page. Vitamin Shoppe recalled a different product on June 29, 2020. FDA has since closed that case. The recalled item was “The Vitamin Shoppe Calcium Citrate Plus Magnesium & Vitamin D. 100 count (VS-1086; UPC:6653601086), 300 count (VS-1087; UPC: 6653601087), and 600 count (VS-1123; UPC: 6653601123).”. FDA recorded the reason as “Sample analysis revealed product is sub-potent for Vitamin D”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 0 on 2026-05-21 to 1 on 2026-07-07 (net +1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Package and trademark records name different responsible entitie
The package says distributed by: The Vitamin Shoppe, Secaucus, NJ 07094. USPTO names Vitamin Shoppe Industries, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 766536049837.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…A tested, trusted member of The Vitamin Shoppe family of brands, all products are rigorously tested for purity and potency—so you can be confident in every purchase.…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…Divide your doses through the day for stress support…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium glycinate) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 250 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 766536049837 — via source listing UPC |
| Brand | The Vitamin Shoppe |
| Source listing identifier | B0CYG3L24L |
| Retailer listing title | The Vitamin Shoppe Unflavored Chelated Magnesium Glycinate Powder, 7.2… show full titleThe Vitamin Shoppe Unflavored Chelated Magnesium Glycinate Powder, 7.23 Oz |
| USPTO brand owner | Vitamin Shoppe Industries, Inc. · CORPORATION; LIMITED LIABILITY COMPANY · NEW YORK, USA; DELAWARE, USA |
| Owner filed address | 2101 91st STREET, North Bergen, NEW JERSEY 07047, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 1 Scoop (2.25 g) |
| Servings per container | 91 |
| Net weight | NET WT. 7.23 oz. (205 g) |
| Badges printed on pack | QUALITY PROMISE TESTED & TRUSTED, Gluten-Free, Dairy-Free, Soy-Free, Nut-Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Magnesium (as magnesium glycinate) | 250 mg | High clearly legible in the photo |
Claims printed on the packaging:
“UNFLAVORED” · “energy production” · “muscle relaxation” · “cardiovascular health” · “MINERAL” · “Dietary Supplement” · “OTHER INGREDIENTS: None.” · “DOES NOT CONTAIN: Gluten, Artificial Colors or Flavors.”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $29.99 checked Aug 12, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 766536049837 · built August 12, 2026 · lookcloser.ai · corrections@lookcloser.ai