full reportFull record · 768990017902 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 1.28 g of total omega-3s, and the listing-image panel shows 1.28 g total omega-3s 2 soft gels. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Fat | 2 g | — | |
| Total Omega-3s | 1280 mg | — | |
| EPA (Eicosapentaenoic Acid) | 650 mg | — | |
| DHA (Docosahexaenoic Acid) | 450 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,100 mg EPA + DHA per serving (2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
USPTO lists Nordic Naturals, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews rose from 984 to 1,184 between August 6, 2025 and August 26, 2026. The largest rise inside any single 30-day window was about 29, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Nordic Naturals, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Ultimate Omega-D3 Sport (Denmark)”. Certification covers contents and contaminants — not effectiveness.
This recall is not about the product on this page. Nordic Naturals, Inc. recalled a different product on May 2, 2025. FDA has since closed that case. The recalled item was “Nordic Naturals Zero Sugar Kids Multivitamin Supplement - Gummies (120 gummies/bottle); 12 bottles/case”. FDA recorded the reason as “Product is mislabeled”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 983 on 2025-08-04 to 1,184 on 2026-08-26 (net +201). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Open Food Facts resolves 768990017902 to "Nordic" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
The package says manufactured by: Nordic Naturals Mfg, Inc., 111 Jennings Drive, Watsonville, CA 95076. USPTO names Nordic Naturals, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 768990017902.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “Nordic Naturals, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “Nordic Naturals Ultimate Omega, Lemon Flavor - 60 Soft Gels - 1280 mg Omega-3 - High-Potency Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO ” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3s | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 1.28 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 768990017902 |
| Brand | Nordic Naturals |
| Source listing identifier | B000HDV7YS |
| Retailer listing title | Nordic Naturals Ultimate Omega, Lemon Flavor - 60 Soft Gels - 1280 mg … show full titleNordic Naturals Ultimate Omega, Lemon Flavor - 60 Soft Gels - 1280 mg Omega-3 - High-Potency Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 30 Servings |
| USPTO brand owner | Nordic Naturals, Inc. · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 111 Jennings Drive, Watsonville, California 95076, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Soft Gels |
| Servings per container | 30 |
| Pack statement | 60 SOFT GELS |
| Badges printed on pack | #1 FISH OIL BRAND IN THE USA, Non-GMO, Friend of the Sea, Certified Sustainable, 3RD PARTY PURITY TESTED, NON-GMO TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Fat | 2 g | High clearly legible in the photo |
| Total Omega-3s | 1280 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | 650 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 450 mg | High clearly legible in the photo |
Claims printed on the packaging:
“for heart, brain and immune health*” · “#1 FISH OIL BRAND IN THE USA” · “GREAT LEMON TASTE” · “1280 mg Omega-3s per 2 Soft Gels” · “THE NORDIC PROMISE” · “SUPERIOR QUALITY” · “No gluten, milk derivatives, or synthetic dyes.” · “100% Wild-Caught Fish”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
Ingredients: purified deep sea fish oil (from anchovies. sardines. mackerel. and herring). soft gel capsule (gelatin. glycerin. water. natural flavor). RRR-alpha tocopherol (antioxidant). rosemary extract (a natural preservative). No gluten. milk derivatives. or synthetic dyes.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.nordicnaturals.uk. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 768990017902 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai