{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"810005132930","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-10T06:13:32-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-10T07:30:52-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"810005132930","listing_identifier":"B0C2RC7F1N","brand":"Laird Superfood","title":"Laird Superfood Prebiotic Daily Greens Powder Drink Mix","listing_title":"Laird Superfood Prebiotic Daily Greens Powder Drink Mix – Essential Vitamins & Minerals with Prebiotic Fiber, Fruits, Vegetables & Adaptogens – Non-GMO, Vegan – 15 Single-Serve Sachets","identity":{"canonical_gtin":"00810005132930","source_listing_gtin":"00810005132930","listing_identifier":"B0C2RC7F1N","product_image":"https://m.media-amazon.com/images/I/719a0qFadpL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","primary_url":"https://m.media-amazon.com/images/I/719a0qFadpL.jpg","image_count":8,"last_attempted":"2026-08-10T06:13:32-0700","attempts":1},"observed_at":"2026-08-10","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Laird Superfood","package_brand":"LAIRD SUPERFOOD","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"LAIRD SUPERFOOD, INC.","address":"5305 SPINE ROAD, SUITE 204, BOULDER, CO 80301","verbatim":"MANUFACTURED FOR: LAIRD SUPERFOOD, INC. 5305 SPINE ROAD, SUITE 204, BOULDER, CO 80301"}],"identity_nodes":[{"role":"manufactured_for","name":"LAIRD SUPERFOOD, INC.","address":"5305 SPINE ROAD, SUITE 204, BOULDER, CO 80301","verbatim":"MANUFACTURED FOR: LAIRD SUPERFOOD, INC. 5305 SPINE ROAD, SUITE 204, BOULDER, CO 80301","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. 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This is a specific printing or product-image inconsistency worth checking on the package.","proof":{"quoted_tells":["Vitamin A appears more than once"],"observation_only":true},"identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0C2RC7F1N","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-10","presentation_tone":"warn","evidence_id":"ev-dd44aa9becdc","evidence_url":"https://lookcloser.ai/e/ev-dd44aa9becdc","content_fingerprint":"sha256:367069b45da92a7d286aa0f3c2fdcf63493a476736988c6c14fe1d9ded1074d3","registry_receipts":[],"evidence":{"summary":{"quoted_tells":["Vitamin A appears more than once"],"observation_only":true},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Supplement Facts panel.","found":"The label visibly shows: “Vitamin A appears more than once”. 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That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":"The listing-image panel produced 15,725 mg across 18 actives for an ≈14,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0C2RC7F1N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-93e6187204e8","evidence_url":"https://lookcloser.ai/e/ev-93e6187204e8","content_fingerprint":"sha256:86d09e637330a92eed83b0d31444c082e0ba2b317bfe0ddb871c7938057ef379","registry_receipts":[],"evidence":{"summary":"The listing-image panel produced 15,725 mg across 18 actives for an ≈14,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 15,725 mg across 18 actives for an ≈14,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"html_anchor":"finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","report_url":"https://lookcloser.ai/p/810005132930/full#finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"15 servings × 14 g = 210 g, matching the printed net weight 210 g (NET WT 7.5oz (210g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"15 servings × 14 g = 210 g, matching the printed net weight 210 g (NET WT 7.5oz (210g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0C2RC7F1N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-17f677f02ed9","evidence_url":"https://lookcloser.ai/e/ev-17f677f02ed9","content_fingerprint":"sha256:660ff4610eee6ecd0edcf2dff2598e4e5d28c5327d590c5b331ccbd2eac9430a","registry_receipts":[],"evidence":{"summary":"15 servings × 14 g = 210 g, matching the printed net weight 210 g (NET WT 7.5oz (210g)). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/810005132930/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-72110723afad","evidence_url":"https://lookcloser.ai/e/ev-72110723afad","content_fingerprint":"sha256:8bb6818070ae98aa5752485a1f03a8b30d319880e50f6066cc1fca68f2e72613","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-10","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/810005132930/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"caution","evidence_id":"ev-04cd330d8b85","evidence_url":"https://lookcloser.ai/e/ev-04cd330d8b85","content_fingerprint":"sha256:05e8c199e830d319edcc761edd5c650b099923a5fd2aae25d00ac40d79811c43","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","label":"FDA enforcement search · Laird Superfood","registry_name":"FDA enforcement","standard":null,"identifier":"Laird Superfood"}],"evidence":{"summary":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","observed_at":"2026-08-10","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Laird Superfood","receipt_label":"FDA enforcement search · Laird Superfood"}],"observed_at":"2026-08-10","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/810005132930/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0C2RC7F1N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-4e99950db61e","evidence_url":"https://lookcloser.ai/e/ev-4e99950db61e","content_fingerprint":"sha256:6a6f284b51106e08b4386eb5daaba006e44b25693ae87788848abeb2c0f0a7c4","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/810005132930/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-2257ec82cd34","evidence_url":"https://lookcloser.ai/e/ev-2257ec82cd34","content_fingerprint":"sha256:17f9a0a15e8c28ffcb5be71de6a35f3c539dafef4bcf77ecf8b36738da6a28f4","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/810005132930/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-2f21722bd37d","evidence_url":"https://lookcloser.ai/e/ev-2f21722bd37d","content_fingerprint":"sha256:6c6eb5e42d13326e786de7c1e19ea39f3b86bfe0fb7ac460790aacb3bdaf5e8a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/810005132930/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-d7b1ae98b3e9","evidence_url":"https://lookcloser.ai/e/ev-d7b1ae98b3e9","content_fingerprint":"sha256:a2ca0b27928e9c802926165ccb96bb7058e489cb39948de893f48808c358891b","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-10","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-10","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/810005132930/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-dd44aa9becdc","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:panel_integrity","primary_source":"facts_panel","claim":"The label shows a visible consistency problem","bucket":"claimed_no_support","looked":"LookCloser checked Supplement Facts panel.","found":"The label visibly shows: “Vitamin A appears more than once”. This is a specific printing or product-image inconsistency worth checking on the package.","proof":{"quoted_tells":["Vitamin A appears more than once"],"observation_only":true},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:367069b45da92a7d286aa0f3c2fdcf63493a476736988c6c14fe1d9ded1074d3","evidence_url":"https://lookcloser.ai/e/ev-dd44aa9becdc"},{"evidence_id":"ev-b6f73f822461","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 810005132930 to \"Prebiotic Super Greens\" (Laird Superfood) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 810005132930 to \"Prebiotic Super Greens\" (Laird Superfood) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810005132930","observed_at":"2026-08-10","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:c2977dc8728c6ce454adfad699e67dd3fcf6a1f8efeb9601f0661723d8a79a94","evidence_url":"https://lookcloser.ai/e/ev-b6f73f822461"},{"evidence_id":"ev-5f931c17e166","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:926e585cc198e8e5bbd8f62a55f631833943939efdf7a663fb5c826bfba4c55a","evidence_url":"https://lookcloser.ai/e/ev-5f931c17e166"},{"evidence_id":"ev-04cd330d8b85","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. LAIRD SUPERFOOD INC recalled a different product on May 24, 2019. FDA has since closed that case. The recalled item was “Performance Mushrooms product is dried mushroom blend of 4 different mushroom mycelial biomass powders cultured on certified organic oats, brand Laird Superfood, uses as Beverage B”. FDA recorded the reason as “The product is incorrectly labeled with 14 mg of Iron and 78% DV when the actual amount is 14 mcg of Iron and 0% DV”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Laird+Superfood%22+OR+product_description:%22Laird+Superfood%22)&limit=5","observed_at":"2026-08-10","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Laird Superfood","receipt_label":"FDA enforcement search · Laird Superfood"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:05e8c199e830d319edcc761edd5c650b099923a5fd2aae25d00ac40d79811c43","evidence_url":"https://lookcloser.ai/e/ev-04cd330d8b85"},{"evidence_id":"ev-93e6187204e8","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","primary_source":"facts_panel","claim":"Panel arithmetic needs confirmation","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 15,725 mg across 18 actives for an ≈14,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":{"detail":"The listing-image panel produced 15,725 mg across 18 actives for an ≈14,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:86d09e637330a92eed83b0d31444c082e0ba2b317bfe0ddb871c7938057ef379","evidence_url":"https://lookcloser.ai/e/ev-93e6187204e8"},{"evidence_id":"ev-17f677f02ed9","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"15 servings × 14 g = 210 g, matching the printed net weight 210 g (NET WT 7.5oz (210g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"15 servings × 14 g = 210 g, matching the printed net weight 210 g (NET WT 7.5oz (210g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:660ff4610eee6ecd0edcf2dff2598e4e5d28c5327d590c5b331ccbd2eac9430a","evidence_url":"https://lookcloser.ai/e/ev-17f677f02ed9"},{"evidence_id":"ev-4e99950db61e","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:6a6f284b51106e08b4386eb5daaba006e44b25693ae87788848abeb2c0f0a7c4","evidence_url":"https://lookcloser.ai/e/ev-4e99950db61e"},{"evidence_id":"ev-2f21722bd37d","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 58 on 2025-07-08 to 61 on 2026-07-24 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:6c6eb5e42d13326e786de7c1e19ea39f3b86bfe0fb7ac460790aacb3bdaf5e8a","evidence_url":"https://lookcloser.ai/e/ev-2f21722bd37d"},{"evidence_id":"ev-2257ec82cd34","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C2RC7F1N","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:17f9a0a15e8c28ffcb5be71de6a35f3c539dafef4bcf77ecf8b36738da6a28f4","evidence_url":"https://lookcloser.ai/e/ev-2257ec82cd34"},{"evidence_id":"ev-72110723afad","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. 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Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:8bb6818070ae98aa5752485a1f03a8b30d319880e50f6066cc1fca68f2e72613","evidence_url":"https://lookcloser.ai/e/ev-72110723afad"},{"evidence_id":"ev-d7b1ae98b3e9","record_id":"810005132930","gtin":"810005132930","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. 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\"PREBIOTIC DAILY GREENS\", \"barcode\": null, \"panel\": false, \"serving_size_text\": \"2 tbs of powder (or 1 whole single serve packet)\", \"serving_size_g\": null, \"servings_per_container\": 15, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"15 - 0.5oz (14g) PA\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"DIETARY SUPPLEMENT\", \"PREBIOTIC\", \"Add 8oz of water\", \"Froth\", \"Sip & enjoy\"], \"certifications\": [\"Vegan\", \"Gluten Free\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"LAIRD SUPERFOOD\",\n  \"product_name\": \"PREBIOTIC DAILY GREENS\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": 30,\n  \"net_weight_text\": \"NET WT. 14.8oz (420g)\",\n  \"net_weight_g\": 420,\n  \"unit_count_text\": \"30 SERVINGS PER BAG\",\n  \"responsible_parties\": [],\n  \"websites\": [],\n  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