The dose claim fits the serving — physically possible
Claimed collagen 20,000.0 mg is 87% of the ≈23,000 mg serving (serving size on the label, keyed to UPC 810089956026) — within physical limits.
Full record · 810089956026 · back to the summary
Vital Proteins Collagen Peptides Powder - Grass Fed Collagen Peptides for Hair
Exact product checkedGTIN 00810089956026 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 20 g collagen peptides claim matches the panel
MARKETING20 g — per-serving claim
PANELCollagen peptides 20 g — same amountCollagen peptides 20 g
matches panelWe did the comparison: the listing claims 20 g of collagen peptides, and the listing-image panel shows 20 g collagen peptides 4 tbsp (23 g). Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 80 | — | |
| Total Carbohydrate | 2 g | — | |
| Total Sugars | 0 g | — | |
| Protein | 18 g | — | |
| Sodium | 150 mg | — | |
| Collagen peptides | 20 g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out5
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Exact trademark owner identified
USPTO lists Vital Proteins LLC (LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 810089956026 to "Collagen Peptides" (Vital Proteins) — consistent with this listing.
Reviews accumulated gradually
Written reviews grew from 132 to 202 across 2026-02-03 – 2026-07-21 with no single manufactured spike (largest 30-day gain ~19).
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Dose is higher than studies used
label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Listing claim matches the label panel
The listing claims 20 g; the photo-read Supplement Facts panel shows Collagen peptides at 20 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
Photo-read pack math is internally consistent
28 servings × 23 g = 644 g, matching the printed net weight 663 g (NET WT 23.2 OZ (1.45lb) 6). This checks agreement within the photo read; it is not an independent contents test.
Cost to reach a studied dose
At 1.0 serving(s) a day to reach the low end of the studied range (2500–15000 mg), this product runs roughly $34 per month. A price observation, not a recommendation.
Research context is available for the listed ingredients
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Vital Proteins recalled a different or not-exactly-bound product on 2023-04-21: “potential foreign material contamination (pieces of one blue broken lid may be in one or more canisters)” (status: Terminated). The recalled product was: “Vital Proteins Collagen Peptides, retail 24oz plastic canister, UPC 8 57273 00866 6; 6 retail units per wholesale case” — not necessarily the product on this page. Verify at FDA’s recall database.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 131 on 2026-01-27 to 202 on 2026-07-21 (net +71). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Package and trademark records name different responsible entitie
The package says manufactured for: Vital Proteins, 3400 Wolf Rd Ste 200, Franklin Park, IL 60131. USPTO names Vital Proteins LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: 20 g of the 20 g headline is collagen. Which independent lab can confirm that amount in this product?
The panel resolves the front-label arithmetic. The remaining question is lot-specific contents and stability; published category testing gives context, not a test of this product.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 810089956026.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…R HAIR, NAILS, SKIN, BONES AND JOINT HEALTH: Supports healthy hair, nails, skin, bones, and joints…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Collagen peptides | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 20 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
✓ Per-serving dose established✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 810089956026 — via source listing UPC |
| Brand | Vital Proteins |
| Source listing identifier | B0D19PWFTB |
| Retailer listing title | Vital Proteins Collagen Peptides Powder - Grass Fed Collagen Peptides … show full titleVital Proteins Collagen Peptides Powder - Grass Fed Collagen Peptides for Hair, Nail, Skin, Bone & Joint Health, Vanilla, 23.2 Ounces |
| USPTO brand owner | Vital Proteins LLC · LIMITED LIABILITY COMPANY; SOCIÉTÉ ANONYME (SA) · DELAWARE, USA; SWITZERLAND |
| Owner filed address | 3400 Wolf Road, Franklin Park, ILLINOIS 60131, UNITED STATES |
From the label (photo-read)
| Serving size | 4 Tbsp (23 g) |
| Servings per container | 28 |
| Net weight | NET WT 23.2 OZ (1.45lb) 6 |
| Badges printed on pack | Certified Gluten Free, B Corporation, NSF CERTIFIED SPORT, GEN NON-GMO TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 80 | High clearly legible in the photo |
| Total Carbohydrate | 2 g | High clearly legible in the photo |
| Total Sugars | 0 g | High clearly legible in the photo |
| Protein | 18 g | High clearly legible in the photo |
| Sodium | 150 mg | High clearly legible in the photo |
| Collagen peptides | 20 g | High clearly legible in the photo |
Claims printed on the packaging:
“NOW WITH 90% LESS PLASTIC” · “Skin, Hair, Nail + Joint Support” · “FLAVORED WITH OTHER NATURAL FLAVORS” · “NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION.” · “Collagen is not a complete protein. Do not use to replace dietary protein.” · “20g Collagen Peptides per Serving” · “Og Sugar per Serving” · “Collagen peptides per serving”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $31.99 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store vitalproteins.com: 33 supplement products (+4 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Dosage: label claims 20000 mg/serving — above the range commonly used in research (trials use 2.5–15 g/day of hydrolyzed peptides).
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 810089956026 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai