Found on the brand's own store
The brand's store lists this exact barcode as “Collagen Peptides” (variant: 20oz Tub) — identity confirmed across retailer listings.
Full record · 810121880159 · back to the summary

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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 23 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 70 | — | |
| Protein | 18g 0%**1 | — | |
| Sodium | 80mg 4% | — | |
| Collagen Peptides (Bovine) | 20g + | — | |
| Alanine | 1,620 mg | — | |
| Arginine | 1,680 mg | — | |
| Aspartic Acid | 1,320 mg | — | |
| Glutamic Acid | 2,480 mg | — | |
| Glycine | 4,120 mg | — | |
| Histidine + | 160 mg | — | |
| Hydroxylysine | 240 mg | — | |
| Hydroxyproline | 2,280 mg | — | |
| Isoleucine + | 300 mg | — | |
| Leucine + | 580 mg | — | |
| Lysine + | 680 mg | — | |
| Methionine + | 120 mg | — | |
| Phenylalanine + | 420 mg | — | |
| Proline | 2,300 mg | — | |
| Serine | 680 mg | — | |
| Threonine + | 380 mg | — | |
| Tryptophan + | 0 mg | — | |
| Tyrosine | 100 mg | — | |
| Valine + | 480 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The brand's store lists this exact barcode as “Collagen Peptides” (variant: 20oz Tub) — identity confirmed across retailer listings.
Open Food Facts resolves 810121880159 to "Collagen Peptides" (BUBS Naturals) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing-image panel produced 39,940 mg across 20 actives for an ≈20,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.
USPTO returned multiple live supplement-class records for the exact brand wordmark: Slayer Forever, LLC, Icarian, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Our image read produced 28 × 20 g = 560 g versus net weight 5676 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
Bubs Naturals appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Bubs Naturals Collagen Peptides”. Certification covers contents and contaminants — not effectiveness.
This recall is not about the product on this page. Slayer Forever, LLC dba BUBS Naturals recalled a different product on December 3, 2021. FDA has since closed that case. The recalled item was “BUBS Naturals Fountain of Youth Formula; Collagen Protein; Support for Hair, Skin & Nails; Biotin, Antioxidant, Vitamin C; Maqui Berry Net Wt. 10.16 oz. (288 g)”. FDA recorded the reason as “Supplement contains undeclared milk from MCT oil powder ingredient”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 457 on 2025-07-25 to 682 on 2026-08-20 (net +225). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 810121880159.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “Bubs Naturals” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “BUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydrolyzed Peptides, Unflavored Pasture Raised Grass Fed, Paleo Keto Friendly, Supports Hair Skin & Join” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Collagen Peptides (Bovine) | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 20 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 810121880159 — via source listing UPC |
| Brand | BUBS Naturals |
| Source listing identifier | B071JJCB4S |
| Retailer listing title | BUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydr… show full titleBUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydrolyzed Peptides, Unflavored Pasture Raised Grass Fed, Paleo Keto Friendly, Supports Hair Skin & Joint Health (20 oz) 28 Servings |
| USPTO brand-owner record | Slayer Forever, LLC · DELAWARE, USA · registration not stated · 1026 North Coast Highway 101, Encinitas, CALIFORNIA 92024, UNITED STATES |
| USPTO brand-owner record | Icarian, Inc. · CALIFORNIA, USA; DELAWARE, USA · registration 5482431 · 165 Rodney Ave., Encinitas, CALIFORNIA 92024, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Scoop (20g) (makes 12 fl oz prepared) |
| Servings per container | 28 |
| Net weight | NET WT 20 OZ (1.25 LBS) (5676) |
| Badges printed on pack | NSF CERTIFIED SPORT, WHOLEO APPROVED, NSF, WHOLE30 approved, CERTIFIED SPORT, WHOLE30, KETO Diet Approved, PALEO Diet Approved |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 70 | High clearly legible in the photo |
| Protein | 18g 0%**1 | High clearly legible in the photo |
| Sodium | 80mg 4% | High clearly legible in the photo |
| Collagen Peptides (Bovine) | 20g + | High clearly legible in the photo |
| Alanine | 1,620 mg | High clearly legible in the photo |
| Arginine | 1,680 mg | High clearly legible in the photo |
| Aspartic Acid | 1,320 mg | High clearly legible in the photo |
| Glutamic Acid | 2,480 mg | High clearly legible in the photo |
| Glycine | 4,120 mg | High clearly legible in the photo |
| Histidine + | 160 mg | High clearly legible in the photo |
| Hydroxylysine | 240 mg | High clearly legible in the photo |
| Hydroxyproline | 2,280 mg | High clearly legible in the photo |
| Isoleucine + | 300 mg | High clearly legible in the photo |
| Leucine + | 580 mg | High clearly legible in the photo |
| Lysine + | 680 mg | High clearly legible in the photo |
| Methionine + | 120 mg | High clearly legible in the photo |
| Phenylalanine + | 420 mg | High clearly legible in the photo |
| Proline | 2,300 mg | High clearly legible in the photo |
| Serine | 680 mg | High clearly legible in the photo |
| Threonine + | 380 mg | High clearly legible in the photo |
| Tryptophan + | 0 mg | High clearly legible in the photo |
| Tyrosine | 100 mg | High clearly legible in the photo |
| Valine + | 480 mg | High clearly legible in the photo |
Claims printed on the packaging:
“DAILY SUPPORT FOR JOINTS, HAIR, SKIN, NAILS*” · “HYDROLYZED, GRASS-FED PASTURE-RAISED PEPTIDES” · “20 GRAMS OF COLLAGEN PER SERVING TYPES I AND III CO” · “Joint Health” · “Encourages Digestion” · “Stronger Hair, Skin, & Nails” · “Faster Recovery” · “DAILY SUPPORT FOR JOINTS, HAIR, SKIN”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Brand store (www.bubsnaturals.com) ↗ | $47.00 variant: 20oz Tub — matching UPC/GTIN |
Brand store www.bubsnaturals.com: 56 supplement products (+1 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 810121880159 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai