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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/810157850065/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing.","proof":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00810157850065","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-a244fb2076c7","evidence_url":"https://lookcloser.ai/e/ev-a244fb2076c7","content_fingerprint":"sha256:4563acd7a185ab0cbd605a0a54ffa1082a3b792ecc8fb87f3bc5f0433ef770bc","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810157850065","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/810157850065/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/810157850065/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 106 to 221 between August 9, 2025 and August 19, 2026. 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The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/810157850065/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-7418f2f57923","evidence_url":"https://lookcloser.ai/e/ev-7418f2f57923","content_fingerprint":"sha256:7784757b21d316f6e9d792b6c6fde972768327291e727d36994d2ca158e2e1e4","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureWise","receipt_label":"FDA enforcement search · NatureWise"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/810157850065/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D4LP318M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-4e44d939a1b4","evidence_url":"https://lookcloser.ai/e/ev-4e44d939a1b4","content_fingerprint":"sha256:7e166f1860cfd22def4ae00bf29f2127b03efd2075670c71394123f1f7fae97e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D4LP318M","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/810157850065/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0D4LP318M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-aaab82e59114","evidence_url":"https://lookcloser.ai/e/ev-aaab82e59114","content_fingerprint":"sha256:0a249670263fb6f95f334cb828f246ab3fadd5e32159156f7c4c40cf2cb9abad","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D4LP318M","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/810157850065/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-90473afde01c","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-organic-turm","primary_source":"pubmed_turmeric","claim":"Ingredient amounts are hidden inside “Organic Turmeric Complex”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Organic Turmeric Complex” (2250 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Organic Turmeric Complex” (2250 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:4743a02a02aa3057929aecc8dc37e4748f61c9e815f7090c5149d8a38ff989bf","evidence_url":"https://lookcloser.ai/e/ev-90473afde01c"},{"evidence_id":"ev-5457d531538a","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4695465","receipt_label":"USPTO · Registration 4695465"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:1ec75bc0f7ec2bdc201b582acf0f7cb6128e2528b6b62200606a1f9d842d26dc","evidence_url":"https://lookcloser.ai/e/ev-5457d531538a"},{"evidence_id":"ev-a244fb2076c7","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 810157850065 to \"Turmeric Curcumin\" (Naturewise) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810157850065","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:4563acd7a185ab0cbd605a0a54ffa1082a3b792ecc8fb87f3bc5f0433ef770bc","evidence_url":"https://lookcloser.ai/e/ev-a244fb2076c7"},{"evidence_id":"ev-9e88a7f795af","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:23583f5e37b851c2e07bdfbc6247f3c61827b0f89441e97b79617143b858fbec","evidence_url":"https://lookcloser.ai/e/ev-9e88a7f795af"},{"evidence_id":"ev-cc300872078d","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 106 to 221 between August 9, 2025 and August 19, 2026. The largest rise inside any single 30-day window was about 14, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-09",106],"last":["2026-08-19",221],"max_30d_review_gain":14},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:8958078d292ea1192b75f3f2596495e30276bfc961aa13bfc745eb755e9549d2","evidence_url":"https://lookcloser.ai/e/ev-cc300872078d"},{"evidence_id":"ev-fbf19ad67e99","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #327774 “Turmeric Curcumin” (NatureWise), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Manufacturer — NatureWise, Costa Mesa, CA.","proof":{"detail":"Label #327774 “Turmeric Curcumin” (NatureWise), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Manufacturer — NatureWise, Costa Mesa, CA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/327774","observed_at":"2026-07-21","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #327774","receipt_label":"NIH DSLD · Label #327774"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:70d3285022f599dd271e63d20d8dd70c4cce0f8486344041b953707b47a34ac1","evidence_url":"https://lookcloser.ai/e/ev-fbf19ad67e99"},{"evidence_id":"ev-7418f2f57923","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureWise","receipt_label":"FDA enforcement search · NatureWise"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7784757b21d316f6e9d792b6c6fde972768327291e727d36994d2ca158e2e1e4","evidence_url":"https://lookcloser.ai/e/ev-7418f2f57923"},{"evidence_id":"ev-8162d6506dd7","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:3e9412c1fc34f09e2ef189baf2d0db6cba34b367450f1aca2205ed7d6082061f","evidence_url":"https://lookcloser.ai/e/ev-8162d6506dd7"},{"evidence_id":"ev-aaab82e59114","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 104 on 2025-08-02 to 221 on 2026-08-19 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D4LP318M","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:0a249670263fb6f95f334cb828f246ab3fadd5e32159156f7c4c40cf2cb9abad","evidence_url":"https://lookcloser.ai/e/ev-aaab82e59114"},{"evidence_id":"ev-4e44d939a1b4","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D4LP318M","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D4LP318M","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:7e166f1860cfd22def4ae00bf29f2127b03efd2075670c71394123f1f7fae97e","evidence_url":"https://lookcloser.ai/e/ev-4e44d939a1b4"},{"evidence_id":"ev-40861103322f","record_id":"810157850065","gtin":"810157850065","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_turmeric","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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