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The largest rise inside any single 30-day window was about 3, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-24",39],"last":["2026-08-16",45],"max_30d_review_gain":3},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-38cc260d2837","evidence_url":"https://lookcloser.ai/e/ev-38cc260d2837","content_fingerprint":"sha256:72ded926ce4889da000711b7d725ee51d37b9eb73dff91d0deb259cd33344b12","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-24",39],"last":["2026-08-16",45],"max_30d_review_gain":3},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked keepa.","found":"Written reviews rose from 39 to 45 between August 24, 2025 and August 16, 2026. The largest rise inside any single 30-day window was about 3, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/810157850324/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-4cfe9b672bca","evidence_url":"https://lookcloser.ai/e/ev-4cfe9b672bca","content_fingerprint":"sha256:3ba07da6f7fade1f608fa4e53cac2f5afbe3889dcef51c2d65486bbca92eedf6","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureWise","receipt_label":"FDA enforcement search · NatureWise"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/810157850324/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DFRFSBSQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-14ae4233ecc8","evidence_url":"https://lookcloser.ai/e/ev-14ae4233ecc8","content_fingerprint":"sha256:a0c1f4e3073e666c50814555cc8847b740e58ebac3c3f67b4f8f9388b344644b","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/810157850324/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DFRFSBSQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-5dd7b2df5acf","evidence_url":"https://lookcloser.ai/e/ev-5dd7b2df5acf","content_fingerprint":"sha256:2d19ea9ce950448344d8d23e58f8df1ad1ecf2a52bf896b3471d1a55ea51d033","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/810157850324/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00810157850324","scope":"exact_product","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-75f0c91b89ad","evidence_url":"https://lookcloser.ai/e/ev-75f0c91b89ad","content_fingerprint":"sha256:6b495f0ddc03fa86ae99102175330e769f9e0a1a2a01c3ecdcf26702a781a0f3","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810157850324","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/810157850324/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-51faeb1588ac","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:claim_vs_panel_blend_total_curcumin","primary_source":"source_listing","claim":"The label’s 500 mg reads 0.2× larger than the curcumin on the panel","bucket":"claimed_no_support","looked":"LookCloser checked listing+facts_panel.","found":"Blend total, not the star ingredient. 500 mg is the total for the whole blend. Only 2,250 mg is broken out on the panel, and the amount of curcumin itself is not disclosed. You are getting 2,250 mg of curcumin per serving.","proof":{"claim_mg":500,"panel_mg":2250,"panel_row":"Curcumin Complex","ratio":0.22,"pattern":"blend_total","subject":"curcumin"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:921bc1b1f29a81dcd8f0d7e5980765c7cebc04c6e29db00669a30b44763ecf5c","evidence_url":"https://lookcloser.ai/e/ev-51faeb1588ac"},{"evidence_id":"ev-f9f6bcc672c0","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-curcumin-com","primary_source":"pubmed_turmeric","claim":"Ingredient amounts are hidden inside “Curcumin Complex”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Curcumin Complex” (2250 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Curcumin Complex” (2250 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-09-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:7acf50c7210cdd622736cc7a4d7ae4d46a85c9fbde2619355c6a2227384531a4","evidence_url":"https://lookcloser.ai/e/ev-f9f6bcc672c0"},{"evidence_id":"ev-ab650d7b1d01","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists HeartWise Inc. (CORPORATION) in OREGON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86338183&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4695465","receipt_label":"USPTO · Registration 4695465"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:38e8329b524b0e3f42e302eff69ecfdc762f2382d11c494b5b78bef38c014449","evidence_url":"https://lookcloser.ai/e/ev-ab650d7b1d01"},{"evidence_id":"ev-38cc260d2837","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 39 to 45 between August 24, 2025 and August 16, 2026. The largest rise inside any single 30-day window was about 3, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-24",39],"last":["2026-08-16",45],"max_30d_review_gain":3},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:72ded926ce4889da000711b7d725ee51d37b9eb73dff91d0deb259cd33344b12","evidence_url":"https://lookcloser.ai/e/ev-38cc260d2837"},{"evidence_id":"ev-cbb8d001ea2c","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #327774 “Turmeric Curcumin” (NatureWise), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Manufacturer — NatureWise, Costa Mesa, CA.","proof":{"detail":"Label #327774 “Turmeric Curcumin” (NatureWise), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Manufacturer — NatureWise, Costa Mesa, CA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/327774","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #327774","receipt_label":"NIH DSLD · Label #327774"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:c1d38c8bd6907fc372de330b2d500e5dbf3a93b49b1e152eeeaaa63151e8a670","evidence_url":"https://lookcloser.ai/e/ev-cbb8d001ea2c"},{"evidence_id":"ev-4cfe9b672bca","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureWise%22+OR+product_description:%22NatureWise%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureWise","receipt_label":"FDA enforcement search · NatureWise"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:3ba07da6f7fade1f608fa4e53cac2f5afbe3889dcef51c2d65486bbca92eedf6","evidence_url":"https://lookcloser.ai/e/ev-4cfe9b672bca"},{"evidence_id":"ev-83965e142b66","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"nih_dsld_search","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/327774","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #327774","receipt_label":"NIH DSLD · Label #327774"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:f9cd89a8600acb12fe58e3a19de9704dde5d787dfffa4266fccd49fc171a86d1","evidence_url":"https://lookcloser.ai/e/ev-83965e142b66"},{"evidence_id":"ev-75f0c91b89ad","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810157850324","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:6b495f0ddc03fa86ae99102175330e769f9e0a1a2a01c3ecdcf26702a781a0f3","evidence_url":"https://lookcloser.ai/e/ev-75f0c91b89ad"},{"evidence_id":"ev-47066d502de0","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:76e84b65f63c77dc97ac8af5e757c6670d74f617820e6171f503a42ab8d0975b","evidence_url":"https://lookcloser.ai/e/ev-47066d502de0"},{"evidence_id":"ev-5dd7b2df5acf","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 37 on 2025-08-02 to 45 on 2026-08-16 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DFRFSBSQ","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:2d19ea9ce950448344d8d23e58f8df1ad1ecf2a52bf896b3471d1a55ea51d033","evidence_url":"https://lookcloser.ai/e/ev-5dd7b2df5acf"},{"evidence_id":"ev-14ae4233ecc8","record_id":"810157850324","gtin":"810157850324","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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