{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"810172790025","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:33-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"810172790025","listing_identifier":"B0DWQV1LHN","brand":"Proper","title":"Proper, The Greens Daily Boost Organic Greens Powder. Whole Food","listing_title":"Proper, The Greens Daily Boost Organic Greens Powder. Whole Food, Apple Flavour Veggie Powder Superfood with Wheatgrass, Spirulina, Chlorella, Probiotics. 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Rampart Blvd., Suite 390, Las Vegas, Nevada 89145, UNITED STATES","address_public":"Nevada 89145, UNITED STATES","serial_number":"99093327","registration_number":null,"wordmark":"PROPER","status_description":"SU - REGISTRATION REVIEW COMPLETE","filed_date":"2025-03-19T00:00:00","first_use_commerce_date":"2025-01-07","registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Supplements, namely, nutritional supplements and dietary supplements, nutritional and dietary supplements for anti-aging and sleep, vitamin supplements, protein dietary supplements, health food supplements, dietary supplements for human consumption, herbal supplements for sleeping problems, and dietary and nutritional supplements for endurance sports; dietary supplements in the form of capsules and powder; nutritional supplements in the form of capsules and powder; powdered nutritional supplement drink mix containing protein; vitamin and mineral supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Proper Hospitality, LLC","entity":"LIMITED LIABILITY COMPANY","country":"Delaware, USA","address_filed":"225 Arizona Avenue, Suite 350, Santa Monica, California 90401, UNITED STATES","address_public":"California 90401, UNITED STATES","serial_number":"99377007","registration_number":null,"wordmark":"PROPER","status_description":"NON-FINAL ACTION - MAILED","filed_date":"2025-09-05T00:00:00","first_use_commerce_date":null,"registration_date":null,"assignment_recorded":false,"goods_services":["IC 035: online retail store services featuring dietary and nutritional supplements, vitamin and mineral supplements, herbal supplements, probiotic supplements, dietary and nutritional supplements containing melatonin, dietary and nutritional supplements containing caffeine, antioxidants, dietary fiber to aid digestion, nutraceuticals for use as a dietary supplement, multivitamin preparations, enzyme dietary supplements, food supplements, dietary supplements with a cosmetic effect, amino acids for nutritional purposes, and nutritional supplements consisting of fungal extracts."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99377007&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"What we found","headline":"Ingredient amounts are hidden inside “Fiber Blend:”","deck":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: The Center Brands LLC · Proper Hospitality, LLC","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 99093327, 99377007","registry_name":"USPTO","standard":null,"identifier":"Registrations 99093327, 99377007"}],"evidence_id":"ev-0b034d7c95ad","evidence_url":"https://lookcloser.ai/e/ev-0b034d7c95ad","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 810172790025.","evidence":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-bcc7849c9d21","evidence_url":"https://lookcloser.ai/e/ev-bcc7849c9d21","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber, multivitamin / greens blend.","evidence":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. …","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","role":"multivitamin / greens blend context · not product evidence"},{"label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","role":"multivitamin / greens blend context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_multivitamin","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"multivitamin / greens blend"}],"evidence_id":"ev-49b45235c8d2","evidence_url":"https://lookcloser.ai/e/ev-49b45235c8d2","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 53 to 231 between August 5, 2025 and August 26, 2026 — no sudden jump.","evidence":"Written reviews rose from 53 to 231 between August 5, 2025 and August 26, 2026. The largest rise inside any single 30-day window was about 27, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DWQV1LHN","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-80f2cb41067c","evidence_url":"https://lookcloser.ai/e/ev-80f2cb41067c","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","Panel amounts still need a clearer source image.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Fiber Blend:”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-fiber-","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “Fiber Blend:”","detail":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-21","presentation_tone":"warn","evidence_id":"ev-8d536f139b96","evidence_url":"https://lookcloser.ai/e/ev-8d536f139b96","content_fingerprint":"sha256:a9b038e60644aabeddae0d3a4747ea64f6789c3dac0a6c3c59b274ee2c286707","registry_receipts":[],"evidence":{"summary":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-fiber-","report_url":"https://lookcloser.ai/p/810172790025/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-fiber-"},{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":"A named certifier/laboratory appears in the listing (registry cross-check pending).","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"search_scope","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-ed215636f4fb","evidence_url":"https://lookcloser.ai/e/ev-ed215636f4fb","content_fingerprint":"sha256:49bb5f7bca74a1013f303280f9016af08a84ca1b97d7c891258d78c890d0d8b5","registry_receipts":[],"evidence":{"summary":"A named certifier/laboratory appears in the listing (registry cross-check pending).","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"html_anchor":"finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi","report_url":"https://lookcloser.ai/p/810172790025/full#finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing.","proof":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00810172790025","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-bcc7849c9d21","evidence_url":"https://lookcloser.ai/e/ev-bcc7849c9d21","content_fingerprint":"sha256:92d433aace2dc9de3dde94bafd233fc76f10ce4e6db6f115478434b661b3d7d1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810172790025","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/810172790025/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Panel arithmetic needs confirmation","detail":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-e7ea357fc018","evidence_url":"https://lookcloser.ai/e/ev-e7ea357fc018","content_fingerprint":"sha256:613e76b571bf1050b2830982c89f9dc39a59b577d64826445adef8ef183f7440","registry_receipts":[],"evidence":{"summary":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"html_anchor":"finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","report_url":"https://lookcloser.ai/p/810172790025/full#finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-83919b90ed8a","evidence_url":"https://lookcloser.ai/e/ev-83919b90ed8a","content_fingerprint":"sha256:ccec8c78bcff38c786f964999283b8d1c76889187019f0713931e12960466ccd","registry_receipts":[],"evidence":{"summary":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/810172790025/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_multivitamin","pubmed_fiber","pubmed_multivitamin"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-49b45235c8d2","evidence_url":"https://lookcloser.ai/e/ev-49b45235c8d2","content_fingerprint":"sha256:a17be305d2d09484f9b52fece06f8950fbc9c30bfc37480232908ad4335a677c","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_multivitamin","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"multivitamin / greens blend"}],"evidence":{"summary":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","nih_ods_multivitamin","pubmed_fiber","pubmed_multivitamin"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/810172790025/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 53 to 231 between August 5, 2025 and August 26, 2026. The largest rise inside any single 30-day window was about 27, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-05",53],"last":["2026-08-26",231],"max_30d_review_gain":27},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-80f2cb41067c","evidence_url":"https://lookcloser.ai/e/ev-80f2cb41067c","content_fingerprint":"sha256:824e48f6c1c6af8d60982e9b862b4c8b937dbdcdc625b20963e9801b9bbd5df2","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-05",53],"last":["2026-08-26",231],"max_30d_review_gain":27},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa.","found":"Written reviews rose from 53 to 231 between August 5, 2025 and August 26, 2026. The largest rise inside any single 30-day window was about 27, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/810172790025/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DWQV1LHN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-bdd8fd567a2f","evidence_url":"https://lookcloser.ai/e/ev-bdd8fd567a2f","content_fingerprint":"sha256:135052814966fccabbc0602b1b600e9d043014f53bfabc1fb371fecb4e2ff7f8","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/810172790025/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Proper%22+OR+product_description:%22Proper%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-ef89e420ca4c","evidence_url":"https://lookcloser.ai/e/ev-ef89e420ca4c","content_fingerprint":"sha256:e7e5e4332e7a5a66adda09466d98429ce821b4ff367ecda8bc5821837259e003","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Proper%22+OR+product_description:%22Proper%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Proper","receipt_label":"FDA enforcement search · Proper"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/810172790025/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-5f52da7a1a21","evidence_url":"https://lookcloser.ai/e/ev-5f52da7a1a21","content_fingerprint":"sha256:fb625c65c90291667f9eadc923663de1cbc1fb6a8bbc3be94970516449b5ae2c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/810172790025/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-0b034d7c95ad","evidence_url":"https://lookcloser.ai/e/ev-0b034d7c95ad","content_fingerprint":"sha256:26f0c2adbd3da1e9e0132aa67a119e9c24772b060fbb3bf9d078930748e2b3ff","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 99093327, 99377007","registry_name":"USPTO","standard":null,"identifier":"Registrations 99093327, 99377007"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99093327, 99377007","receipt_label":"USPTO · Registrations 99093327, 99377007"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/810172790025/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-1324d49c7b91","evidence_url":"https://lookcloser.ai/e/ev-1324d49c7b91","content_fingerprint":"sha256:ff6a117db2ac9bfc2195021f5ab8e20d50fb49861170e0545859fd591f8e8922","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/810172790025/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-8d536f139b96","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-fiber-","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Fiber Blend:”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Fiber Blend:” (3 g) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a9b038e60644aabeddae0d3a4747ea64f6789c3dac0a6c3c59b274ee2c286707","evidence_url":"https://lookcloser.ai/e/ev-8d536f139b96"},{"evidence_id":"ev-bcc7849c9d21","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 810172790025 to \"Daily Boost Nutrient Dense Superfood Powder\" (proper) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810172790025","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:92d433aace2dc9de3dde94bafd233fc76f10ce4e6db6f115478434b661b3d7d1","evidence_url":"https://lookcloser.ai/e/ev-bcc7849c9d21"},{"evidence_id":"ev-ed215636f4fb","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:49bb5f7bca74a1013f303280f9016af08a84ca1b97d7c891258d78c890d0d8b5","evidence_url":"https://lookcloser.ai/e/ev-ed215636f4fb"},{"evidence_id":"ev-80f2cb41067c","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 53 to 231 between August 5, 2025 and August 26, 2026. The largest rise inside any single 30-day window was about 27, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-05",53],"last":["2026-08-26",231],"max_30d_review_gain":27},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:824e48f6c1c6af8d60982e9b862b4c8b937dbdcdc625b20963e9801b9bbd5df2","evidence_url":"https://lookcloser.ai/e/ev-80f2cb41067c"},{"evidence_id":"ev-ef89e420ca4c","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Proper%22+OR+product_description:%22Proper%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Proper","receipt_label":"FDA enforcement search · Proper"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:e7e5e4332e7a5a66adda09466d98429ce821b4ff367ecda8bc5821837259e003","evidence_url":"https://lookcloser.ai/e/ev-ef89e420ca4c"},{"evidence_id":"ev-0b034d7c95ad","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: The Center Brands LLC, Proper Hospitality, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99093327&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 99093327, 99377007","receipt_label":"USPTO · Registrations 99093327, 99377007"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:26f0c2adbd3da1e9e0132aa67a119e9c24772b060fbb3bf9d078930748e2b3ff","evidence_url":"https://lookcloser.ai/e/ev-0b034d7c95ad"},{"evidence_id":"ev-e7ea357fc018","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","primary_source":"facts_panel","claim":"Panel arithmetic needs confirmation","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":{"detail":"The listing-image panel produced 387,177 mg across 13 actives for an ≈5,800 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:613e76b571bf1050b2830982c89f9dc39a59b577d64826445adef8ef183f7440","evidence_url":"https://lookcloser.ai/e/ev-e7ea357fc018"},{"evidence_id":"ev-83919b90ed8a","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 5.8 g = 174 g, matching the printed net weight 174 g (NET WT. 6.13 OZ (174G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:ccec8c78bcff38c786f964999283b8d1c76889187019f0713931e12960466ccd","evidence_url":"https://lookcloser.ai/e/ev-83919b90ed8a"},{"evidence_id":"ev-bdd8fd567a2f","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:135052814966fccabbc0602b1b600e9d043014f53bfabc1fb371fecb4e2ff7f8","evidence_url":"https://lookcloser.ai/e/ev-bdd8fd567a2f"},{"evidence_id":"ev-1324d49c7b91","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 51 on 2025-07-29 to 231 on 2026-08-26 (net +180). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:ff6a117db2ac9bfc2195021f5ab8e20d50fb49861170e0545859fd591f8e8922","evidence_url":"https://lookcloser.ai/e/ev-1324d49c7b91"},{"evidence_id":"ev-5f52da7a1a21","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:fb625c65c90291667f9eadc923663de1cbc1fb6a8bbc3be94970516449b5ae2c","evidence_url":"https://lookcloser.ai/e/ev-5f52da7a1a21"},{"evidence_id":"ev-49b45235c8d2","record_id":"810172790025","gtin":"810172790025","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:a17be305d2d09484f9b52fece06f8950fbc9c30bfc37480232908ad4335a677c","evidence_url":"https://lookcloser.ai/e/ev-49b45235c8d2"},{"evidence_id":"ev-d73652447115","record_id":"810172790025","gtin":"810172790025","claim_key":"claim:testing","primary_source":"source_listing","claim":"“SOURCED INGREDIENTS: The Greens superfood powder is plant-based, third-party tested, non-GMO, manufactured by a USP-certified facility, gluten-…”","bucket":"partly","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…THOUGHTFULLY SOURCED INGREDIENTS: The Greens superfood powder is plant-based, third-party tested, non-GMO, manufactured by a USP-certified facility, gluten- and dairy-fr"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:853c08e3397012525370313996cf0cae6e6db47a06cef786154cd383e407881d","evidence_url":"https://lookcloser.ai/e/ev-d73652447115"},{"evidence_id":"ev-1fdf0c6c19ff","record_id":"810172790025","gtin":"810172790025","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Proper, The Greens Daily Boost Organic Greens”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"Proper, The Greens Daily Boost Organic Greens Powder.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWQV1LHN","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact 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Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.2","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"proper\", \"product_name\": \"Daily Boost Green Apple Nutrient Dense Superfood Powder\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT. 6.13 OZ (174G)\", \"net_weight_g\": 174, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Nutrient Dense Superfood Powder\", \"with organic wheat grass, spirulina and kale\"], \"certifications\": []}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"proper\",\n \"product_name\": \"Daily Boost Nutrient Dense Superfood Powder\",\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": 30,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": null,\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Product servings are measured by weight, not by jar size:\", \"Expect the powder to settle.\", \"Nutrient Dense Superfood Powder\", \"Actual settle line will vary from jar to jar.\"],\n \"certifications\": []}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": \"Daily Boost Of Greens\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"A nutrient-dense blend of fruits, veggies & superfoods to support daily wellness.\"], \"certifications\": []}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": null,\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Recharge Your Body\", \"Stay energized and strong with these ingredients packed with essential nutrients.\", \"promotes strong bones and supports heart health.\", \"enhances digestive health and supports overall gut function.\", \"supports nutrition and joint health.\"],\n \"certifications\": []}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"proper\", \"product_name\": \"Daily Boost Nutrient Dense Superfood Powder\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT. 6.13 OZ (174G)\", \"net_weight_g\": 174, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"FORMULATED WITH Essential Greens Blend\", \"PROMOTES OVERALL WELL-BEING:\", \"Organic Barley Grass\", \"Organic Wheat Grass\", \"Broccoli\", \"Spirulina\"], \"certifications\": []}\n```"},{"img":5,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"proper\", \"product_name\": \"Daily Boost Nutrient Dense Superfood Powder\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": \"NET WT. 6.13 OZ\", \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Natural Ingredients\", \"Trusted Quality\", \"Third-party 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\"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 Scoop (5.8 g)\", \"serving_size_g\": 5.8, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Calories\", \"amount\": \"15\", \"unit\": null}, {\"name\": \"Total Carbohydrate\", \"amount\": \"4\", \"unit\": \"g\"}, {\"name\": \"Dietary Fiber\", \"amount\": \"3\", \"unit\": \"g\"}, {\"name\": \"Vitamin A (as retinyl palmitate)\", \"amount\": \"50\", \"unit\": \"mcg\"}, {\"name\": \"Vitamin C (as ascorbic acid)\", \"amount\": \"10\", \"unit\": \"mg\"}, {\"name\": \"Vitamin D (as vegan cholecalciferol)\", \"amount\": \"2\", \"unit\": \"mcg\"}, {\"name\": \"Vitamin K (as phylloquinone)\", \"amount\": \"65\", \"unit\": \"mg\"}, {\"name\": \"Thiamin (as thiamin HCI)\", \"amount\": \"0.1\", \"unit\": \"mg\"}, {\"name\": \"Riboflavin\", \"amount\": \"0.2\", \"unit\": \"mg\"}, {\"name\": \"Niacin (as 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[]}\n```"}],"source_images":["https://m.media-amazon.com/images/I/71MxUPr0VFL._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/71LWcOuLO0L._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/719uijxfCOL._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/814-rxLuskL._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/71mLUJODb0L._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/61ScNZ+xPxL._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/614l+mU-96L._AC_SL1500_.jpg","https://m.media-amazon.com/images/I/71cP89s5vQL._AC_SL1500_.jpg"],"facts_panel_image":7,"brand":"proper","product_name":"The Greens Daily Boost","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 Scoop (5.8 g)","serving_size_g":5.8,"servings_per_container":30,"net_weight_text":"NET WT. 6.13 OZ (174G)","net_weight_g":174,"unit_count_text":null,"actives":[{"name":"Calories","amount":"15","unit":null},{"name":"Total Carbohydrate","amount":"4","unit":"g"},{"name":"Dietary 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