{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"810186970642","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-30T22:22:07-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:01-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"810186970642","listing_identifier":"B0GJ849DMM","brand":"I LOVE HEALTH","title":"I Love Health NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP","listing_title":"NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP","identity":{"canonical_gtin":"00810186970642","source_listing_gtin":"00810186970642","listing_identifier":"B0GJ849DMM","product_image":"https://m.media-amazon.com/images/I/71BQeARyPdL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GJ849DMM","primary_url":"https://m.media-amazon.com/images/I/71BQeARyPdL.jpg","image_count":8,"last_attempted":"2026-07-30T22:22:07-0700","attempts":1},"observed_at":"2026-07-30","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"mismatch","compatible":false,"listing_brand":"I LOVE HEALTH","package_brand":"I ♥ HEALTH","match_method":"different_package_and_listing_brand_text","similarity":0.7778},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"LINKEDNEW CORP","entity":"CORPORATION","country":"CALIFORNIA, USA","address_filed":"9158 Pulsar Ct, Corona, California 92883, UNITED STATES","address_public":"California 92883, UNITED STATES","serial_number":"98293504","registration_number":"7682536","wordmark":"I LOVE HEALTH","status_description":"REGISTERED","filed_date":"2023-11-30T00:00:00","first_use_commerce_date":"2024-09-13","registration_date":"2025-02-04","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Dietary food supplements; Dietary and nutritional supplements; Vitamin supplements; Protein dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":null,"address":null,"verbatim":"CAREFULLY MANUFACTURED IN THE USA FOR AND DISTRIBUTED BY:"}],"identity_nodes":[{"role":"trademark_owner","name":"LINKEDNEW CORP","country":"CALIFORNIA, USA","address":"9158 Pulsar Ct, Corona, California 92883, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"distributed_by","name":null,"address":null,"verbatim":"CAREFULLY MANUFACTURED IN THE USA FOR AND DISTRIBUTED BY:","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Listing brand: I LOVE HEALTH · package: I ♥ HEALTH","deck":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","display_mode":"single_home_per_finding","finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","nih-published-research-reaching-a-studied-dose-costs-about-20-month","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","card_type":"package_brand_mismatch","question":"owner","tone":"warn","weight":94,"headline":"Listing brand: I LOVE HEALTH · package: I ♥ HEALTH","evidence":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …","so_what":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","source":"Exact listing and retained package","source_links":[],"registry_receipts":[],"evidence_id":"ev-c391e5460939","evidence_url":"https://lookcloser.ai/e/ev-c391e5460939","presentation_home":"finding_catalog"},{"finding_id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","card_type":"claim_matches_panel","question":"label","tone":"ok","weight":52,"headline":"Listing claim matches the Supplement Facts panel","evidence":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","so_what":"The label promise and the Supplement Facts amount agree.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-9ca1db088008","evidence_url":"https://lookcloser.ai/e/ev-9ca1db088008","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-012a7352fb3f","evidence_url":"https://lookcloser.ai/e/ev-012a7352fb3f","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 810186970642.","evidence":"The brand's store lists this exact barcode as “NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP” (variant: 1 Bottle) — identity confirmed…","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-0f6586aea1f3","evidence_url":"https://lookcloser.ai/e/ev-0f6586aea1f3","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for NMN.","evidence":"Published sources describe how NMN have been studied. 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A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-fa12f0b693cf","evidence_url":"https://lookcloser.ai/e/ev-fa12f0b693cf","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Owner record for listing brand I LOVE HEALTH: LINKEDNEW CORP · corporation, CALIFORNIA, USA","evidence":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. …","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7682536","registry_name":"USPTO","standard":null,"identifier":"Registration 7682536"}],"evidence_id":"ev-bb9810df0545","evidence_url":"https://lookcloser.ai/e/ev-bb9810df0545","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"NMN (nicotinamide mononucleotide)","label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","product_evidence":false},{"ingredient":"NMN (nicotinamide mononucleotide)","label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","No dated review-history series is on file yet."]},"tldr":{"assessment":"caution","headline":"Package brand differs from the listing brand","summary":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","lead_finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","key_findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","class":"warn","headline":"Package brand differs from the listing brand","source":"Exact listing and retained package","scope":"exact_listing"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":5,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Package brand differs from the listing brand","detail":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","lead_finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Package brand differs from the listing brand.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","source":"Exact listing and retained package","class":"warn","noted":false,"severity":"warn","weight":72,"headline":"Package brand differs from the listing brand","detail":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. 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Confirm the package identity before applying ownership or other brand-level records to this product."},"html_anchor":"finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin","report_url":"https://lookcloser.ai/p/810186970642/full#finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin"},{"id":"nih-published-research-nmn-dose-matches-published-studies","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"Nmn dose matches published studies","detail":"label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day). Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day). 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Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-nmn-dose-matches-published-studies","report_url":"https://lookcloser.ai/p/810186970642/full#finding-nih-published-research-nmn-dose-matches-published-studies"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP” (variant: 1 Bottle) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 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identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/810186970642/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":"A named certifier/laboratory appears in the listing (registry cross-check 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-bb9810df0545","evidence_url":"https://lookcloser.ai/e/ev-bb9810df0545","content_fingerprint":"sha256:cbb489592512f78c58dee0583c0873896c465e26a480aa3e0b2a2c3736b40753","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7682536","registry_name":"USPTO","standard":null,"identifier":"Registration 7682536"}],"evidence":{"summary":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7682536","receipt_label":"USPTO · Registration 7682536"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/810186970642/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GJ849DMM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-de924b315ac2","evidence_url":"https://lookcloser.ai/e/ev-de924b315ac2","content_fingerprint":"sha256:c3814c90ed7031cdb0b3579d9d62fc302710801f11c6c38f5fc8fec1e3fbdfb1","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/810186970642/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GJ849DMM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-9ca1db088008","evidence_url":"https://lookcloser.ai/e/ev-9ca1db088008","content_fingerprint":"sha256:8b1006a132cd6f9c517142abd6904997fd2d3acd688ae58a03812d339b7f2026","registry_receipts":[],"evidence":{"summary":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/810186970642/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-20-month","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Reaching a studied dose costs about $20/month","detail":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation.","proof":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-fa12f0b693cf","evidence_url":"https://lookcloser.ai/e/ev-fa12f0b693cf","content_fingerprint":"sha256:7f08fdae34e5288d1a4a88699633b050ebf67337548120cfbda4e9aeb8e7e7e3","registry_receipts":[],"evidence":{"summary":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-20-month","report_url":"https://lookcloser.ai/p/810186970642/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-20-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-1b1c9b3f6c6b","evidence_url":"https://lookcloser.ai/e/ev-1b1c9b3f6c6b","content_fingerprint":"sha256:1c2c614acd05e5354b031c0d6d7062c5db0998c0e697997553cbc99c094ad875","registry_receipts":[],"evidence":{"summary":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/810186970642/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GJ849DMM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-ad81105e1a9a","evidence_url":"https://lookcloser.ai/e/ev-ad81105e1a9a","content_fingerprint":"sha256:ac60a0fb2baa85f8ca87013b8d1cf65a5b18c6b2b3c2da6974edc726f5eac0af","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/810186970642/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22I+LOVE+HEALTH%22+OR+product_description:%22I+LOVE+HEALTH%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-3fa43e791892","evidence_url":"https://lookcloser.ai/e/ev-3fa43e791892","content_fingerprint":"sha256:10a1a402c46614cd9cb151a792c6d84e15be9a018a5f9c46f8ed60f31a340bda","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22I+LOVE+HEALTH%22+OR+product_description:%22I+LOVE+HEALTH%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"I LOVE HEALTH","receipt_label":"FDA enforcement search · I LOVE HEALTH"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/810186970642/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00810186970642","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-7aa035d3b7e2","evidence_url":"https://lookcloser.ai/e/ev-7aa035d3b7e2","content_fingerprint":"sha256:b6d74385d8016dd12bfd65ff7ec37ac27b04c1672fc0fdf37270d039f0ddeae5","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810186970642","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/810186970642/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-c391e5460939","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “I LOVE HEALTH,” while the retained package/panel image reads “I ♥ HEALTH.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:a2901717debe061253ce78c90555b378e449c76fe2002c616a9c3d533ee2fc7e","evidence_url":"https://lookcloser.ai/e/ev-c391e5460939"},{"evidence_id":"ev-bb9810df0545","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":{"detail":"USPTO lists LINKEDNEW CORP (CORPORATION) in CALIFORNIA, USA for the listing brand wordmark “I LOVE HEALTH”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98293504&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7682536","receipt_label":"USPTO · Registration 7682536"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:cbb489592512f78c58dee0583c0873896c465e26a480aa3e0b2a2c3736b40753","evidence_url":"https://lookcloser.ai/e/ev-bb9810df0545"},{"evidence_id":"ev-0f6586aea1f3","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP” (variant: 1 Bottle) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “NMN 1000mg Supplement Per Serving,99.9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP” (variant: 1 Bottle) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://ilovehealth.com/products/nmn-1000mg-supplement-per-serving-99-9-pure-nicotinamide-mononucleotide-nad-support-cellular-energy-healthy-aging-for-men-women-60-capsules30-day-supply-third-party-tested-cgmp","observed_at":"2026-07-30","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:e109b103a6b5369a59358ab2dab51dad95ec69c9c1ddb202c4d1653c1ca4d703","evidence_url":"https://lookcloser.ai/e/ev-0f6586aea1f3"},{"evidence_id":"ev-9b382f70db91","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4ecc98a3554f8cb34a7caa438d699e7da8415d6f7ae07c7165e733f71d71e980","evidence_url":"https://lookcloser.ai/e/ev-9b382f70db91"},{"evidence_id":"ev-b847c42eff92","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:nih-published-research-nmn-dose-matches-published-studies","primary_source":"pubmed_nmn","claim":"Nmn dose matches published studies","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day). Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day). Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:0d9703349b746e16b41d90222ca7bd86e4f7af5b50d51812e4307632db2deb01","evidence_url":"https://lookcloser.ai/e/ev-b847c42eff92"},{"evidence_id":"ev-012a7352fb3f","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_nmn","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4ab01846de6dc297a4b14b78f1dfa583dceb9934189af0586ce4c53b5c9722a5","evidence_url":"https://lookcloser.ai/e/ev-012a7352fb3f"},{"evidence_id":"ev-3fa43e791892","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22I+LOVE+HEALTH%22+OR+product_description:%22I+LOVE+HEALTH%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"I LOVE HEALTH","receipt_label":"FDA enforcement search · I LOVE HEALTH"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:10a1a402c46614cd9cb151a792c6d84e15be9a018a5f9c46f8ed60f31a340bda","evidence_url":"https://lookcloser.ai/e/ev-3fa43e791892"},{"evidence_id":"ev-9ca1db088008","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 1 g; the photo-read Supplement Facts panel shows Beta Nicotinamide Mononucleotide (NMN) at 1 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:8b1006a132cd6f9c517142abd6904997fd2d3acd688ae58a03812d339b7f2026","evidence_url":"https://lookcloser.ai/e/ev-9ca1db088008"},{"evidence_id":"ev-ad81105e1a9a","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:ac60a0fb2baa85f8ca87013b8d1cf65a5b18c6b2b3c2da6974edc726f5eac0af","evidence_url":"https://lookcloser.ai/e/ev-ad81105e1a9a"},{"evidence_id":"ev-7aa035d3b7e2","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00810186970642","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:b6d74385d8016dd12bfd65ff7ec37ac27b04c1672fc0fdf37270d039f0ddeae5","evidence_url":"https://lookcloser.ai/e/ev-7aa035d3b7e2"},{"evidence_id":"ev-de924b315ac2","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:c3814c90ed7031cdb0b3579d9d62fc302710801f11c6c38f5fc8fec1e3fbdfb1","evidence_url":"https://lookcloser.ai/e/ev-de924b315ac2"},{"evidence_id":"ev-1b1c9b3f6c6b","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:1c2c614acd05e5354b031c0d6d7062c5db0998c0e697997553cbc99c094ad875","evidence_url":"https://lookcloser.ai/e/ev-1b1c9b3f6c6b"},{"evidence_id":"ev-fa12f0b693cf","record_id":"810186970642","gtin":"810186970642","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-20-month","primary_source":"pubmed_nmn","claim":"Reaching a studied dose costs about $20/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation.","proof":{"detail":"At 1.0 serving(s) a day to reach the low end of the studied range (250–1000 mg), this product runs roughly $20 per month. A price observation, not a recommendation."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:7f08fdae34e5288d1a4a88699633b050ebf67337548120cfbda4e9aeb8e7e7e3","evidence_url":"https://lookcloser.ai/e/ev-fa12f0b693cf"},{"evidence_id":"ev-119f50855b5d","record_id":"810186970642","gtin":"810186970642","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party”","bucket":"partly","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the brand page (NSF), but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://ilovehealth.com/products/nmn-1000mg-supplement-per-serving-99-9-pure-nicotinamide-mononucleotide-nad-support-cellular-energy-healthy-aging-for-men-women-60-capsules30-day-supply-third-party-tested-cgmp","observed_at":"2026-07-30","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:691e1c28a8c6aa74a2a5d16c2b752cc82d3ce2695b3535c5aa9ebbcabb1d9a6b","evidence_url":"https://lookcloser.ai/e/ev-119f50855b5d"},{"evidence_id":"ev-d770d45271c8","record_id":"810186970642","gtin":"810186970642","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“CERTIFIED”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP CERTIFIED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://ilovehealth.com/products/nmn-1000mg-supplement-per-serving-99-9-pure-nicotinamide-mononucleotide-nad-support-cellular-energy-healthy-aging-for-men-women-60-capsules30-day-supply-third-party-tested-cgmp","observed_at":"2026-07-30","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:8cf31863c2d9ff0e865f311b9d71774ec811deb2e932e5a28687c2a3591c5e6f","evidence_url":"https://lookcloser.ai/e/ev-d770d45271c8"},{"evidence_id":"ev-0deb03502370","record_id":"810186970642","gtin":"810186970642","claim_key":"claim:origin","primary_source":"source_listing","claim":"“TESTED & cGMP CERTIFIED – MADE IN USA Your safety”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…THIRD-PARTY TESTED & cGMP CERTIFIED – MADE IN USA Your safety matters.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d012370b02cffaa504a042b46f208488437518d96513ce4ea87072a2cd7dae56","evidence_url":"https://lookcloser.ai/e/ev-0deb03502370"},{"evidence_id":"ev-e3b512fd213f","record_id":"810186970642","gtin":"810186970642","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day).","proof":{"kind":"efficacy","status":"partly","snippet":"…9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:ff09f2155457a2ea4622589ca32b6b6d2410d34488f01a19a16bc3ba1738528a","evidence_url":"https://lookcloser.ai/e/ev-e3b512fd213f"},{"evidence_id":"ev-cc53295304bf","record_id":"810186970642","gtin":"810186970642","claim_key":"dose:nmn","primary_source":"facts_panel","claim":"“Nmn 1,000 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 1,000 mg per serving. The panel says 1,000 mg. They match.","proof":{"subject":"nmn","listing_amount_mg":1000,"panel_amount_mg":1000,"panel_source":"listing_image","tolerance_mg":20},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GJ849DMM","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:bbae4e6a2cfdf875a1792d35bd08f980e46394d3b214ded2e811cca8ae7c4096","evidence_url":"https://lookcloser.ai/e/ev-cc53295304bf"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":"nmn","claimed_mg":1000,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":1000,"headline_claim_mg":1000,"headline_subject":"nmn","subject_actual_mg":1000},"listing_claims":{"dose_claims":[{"subject":"nmn","amount_mg":1000,"basis":"per_serving"}],"testing":{"claimed":true,"named_lab_or_certifier":true},"container":{"units":60,"servings":30,"pack_count":1,"units_conflict":false},"marketing_text":["Supports Cellular Energy","Metabolism & Repair","1,000 MG PER SERVING","Dietary Supplement","VERIFIED QUALITY: FROM RAW MATERIAL TO FINAL PRODUCT","NMN Purity: 99.9% (HPLC)","Produced with GRAS-Compliant NMN (Generally Recognized As Safe)","Bottled in an UL-Certified cGMP Facility (USA) with full batch tracking & quality control","Finished Product COA Available Tested for Purity, Heavy Metals & Microbiology","99.9% Pure NMN • USA Bottled • Third-Party Tested"],"certification_text":["Made in USA","FDA GRAS","cGMP","UL-Certified cGMP Facility","Third-Party Tested","GMP CERTIFIED","GOOD MANUFACTURING PRACTICE","THIRD-PARTY LAB TESTED"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the brand page (NSF), but we found no lot-specific certificate of analysis.","status":"partly"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP CERTIFIED…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"…THIRD-PARTY TESTED & cGMP CERTIFIED – MADE IN USA Your safety matters.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…9% Pure Nicotinamide Mononucleotide,NAD+ Support Cellular Energy & Healthy Aging for Men & Women,60 Capsules(30-Day Supply),Third-Party Tested,cGMP…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 1000 mg/serving — within the range commonly used in research (human trials to date mostly use 250–1,000 mg/day).","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"I \\u2665 HEALTH\", \"product_name\": \"NMN\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supports Cellular Energy\", \"Metabolism & Repair\", \"1,000 MG PER SERVING\", \"Dietary Supplement\"], \"certifications\": [\"Made in USA\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"VERIFIED QUALITY: FROM RAW MATERIAL TO FINAL PRODUCT\", \"NMN Purity: 99.9% (HPLC)\", \"Produced with GRAS-Compliant NMN (Generally Recognized As Safe)\", \"Bottled in an UL-Certified cGMP Facility (USA) with full batch tracking & quality control\", \"Finished Product COA Available Tested for Purity, Heavy Metals & Microbiology\", \"99.9% Pure NMN • USA Bottled • Third-Party Tested\"], \"certifications\": [\"FDA GRAS\", \"cGMP\", \"UL-Certified cGMP Facility\", \"Third-Party Tested\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"I \\u2665 HEALTH\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Full Transparency in Quality & Safety\", \"GMP Certified Manufacturing\", \"Produced in NSF and UL-Certified cGMP facilities\", \"Third-Party Tested\", \"Fully Transparent Labeling\", \"Independently Tested for Purity & Quality\"], \"certifications\": [\"GMP CERTIFIED\", \"GOOD MANUFACTURING PRACTICE\", \"THIRD-PARTY LAB TESTED\", \"NSF\", \"UL\", \"cGMP\", \"NSF and UL cGMP Certified\"]}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WHY CHOOSE NMN INSTEAD OF NAD+?\", \"Easily absorbed by cells\", \"Directly converts into NAD+\", \"Supports cellular energy & repair\", \"Advanced wellness formulas\", \"NMN is a more efficient way to support healthy NAD+ levels.\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"I \\u2665 HEALTH\", \"product_name\": \"NMN\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 60, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supports Cellular Energy\", \"Metabolism & Repair\", \"Lab tested for potency & purity\", \"60 capsules per bottle (2 month supply)\", \"Long-term safety & efficacy proven by multiple studies\", \"Clinically studied for effectiveness\"], \"certifications\": [\"MADE IN USA\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"I ♥ HEALTH\", \"product_name\": \"NMN 1,000MG\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size: 2 Capsules\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Beta Nicotinamide Mononucleotide (NMN)\", \"amount\": \"1,000\", \"unit\": \"mg\"}], \"label_claims\": [\"Supports Cellular Energy*\", 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