{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"810487031523","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T05:19:49-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T07:41:59-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"810487031523","listing_identifier":"B07KCJXK9B","brand":"Dr. Mercola","title":"Dr. Mercola Zinc Plus Selenium - Mineral Blend Supplement","listing_title":"Dr. Mercola Zinc Plus Selenium - Mineral Blend Supplement - for Immune, Brain & Respiratory Support - Contains Zinc Glycinate Chelate & Copper - GMO-Free & Gluten-Free - 90 Capsules (90 Servings)","identity":{"canonical_gtin":"00810487031523","source_listing_gtin":"00810487031523","listing_identifier":"B07KCJXK9B","product_image":"https://m.media-amazon.com/images/I/61Gpt9JdI9L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07KCJXK9B","primary_url":"https://m.media-amazon.com/images/I/61Gpt9JdI9L.jpg","image_count":8,"last_attempted":"2026-07-26T05:19:48-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","external_barcode_record","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Dr. Mercola","package_brand":"DR. MERCOLA","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Domain Technologies, LLC","entity":"LIMITED LIABILITY COMPANY","country":"FLORIDA, USA","address_filed":"125 SW 3RD PLACE, Suite 205, Cape Coral, Florida 33991, UNITED STATES","address_public":"Florida 33991, UNITED STATES","serial_number":"88080845","registration_number":"5831709","wordmark":"DR. 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A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Dr.+Mercola%22+OR+product_description:%22Dr.+Mercola%22)&limit=5","label":"FDA enforcement search · Dr. Mercola","registry_name":"FDA enforcement","standard":null,"identifier":"Dr. Mercola"}],"evidence_id":"ev-3043c1a1f0c3","evidence_url":"https://lookcloser.ai/e/ev-3043c1a1f0c3","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 3 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-9fc2b7cd2f20","evidence_url":"https://lookcloser.ai/e/ev-9fc2b7cd2f20","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 810487031523.","evidence":"UPCitemdb resolves 810487031523 to \"Dr. Mercola Zinc Plus Selenium 90 Servings (90 Capsules) Dietary Supplement S\" (DR. MERCOLA PREMIUM PRODUCTS) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-88f39194d32d","evidence_url":"https://lookcloser.ai/e/ev-88f39194d32d","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #308880 “Zinc plus Selenium” (Dr. Mercola), entered 2024-03-22, with the full Supplement Facts on file. Company on file: Distributor — NHP, Cape Coral, FL, USA.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/308880","label":"NIH DSLD · Label #308880","registry_name":"NIH DSLD","standard":null,"identifier":"Label #308880"}],"evidence_id":"ev-4f374e2d3758","evidence_url":"https://lookcloser.ai/e/ev-4f374e2d3758","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for zinc.","evidence":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-21f8d6f36b74","evidence_url":"https://lookcloser.ai/e/ev-21f8d6f36b74","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Domain Technologies, LLC · limited liability company, FLORIDA, USA","evidence":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5831709","registry_name":"USPTO","standard":null,"identifier":"Registration 5831709"}],"evidence_id":"ev-93047ede9628","evidence_url":"https://lookcloser.ai/e/ev-93047ede9628","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 224 to 250 between March 2 and July 21, 2026 — no sudden jump.","evidence":"Written reviews rose from 224 to 250 between March 2 and July 21, 2026. The largest rise inside any single 30-day window was about 7, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B07KCJXK9B","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-a1064015e9a3","evidence_url":"https://lookcloser.ai/e/ev-a1064015e9a3","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":[]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":5,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":46,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 810487031523 to \"Dr. Mercola Zinc Plus Selenium  90 Servings (90 Capsules)  Dietary Supplement  S\" (DR. MERCOLA PREMIUM PRODUCTS) — consistent with this listing.","proof":"UPCitemdb resolves 810487031523 to \"Dr. Mercola Zinc Plus Selenium  90 Servings (90 Capsules)  Dietary Supplement  S\" (DR. MERCOLA PREMIUM PRODUCTS) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00810487031523","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-88f39194d32d","evidence_url":"https://lookcloser.ai/e/ev-88f39194d32d","content_fingerprint":"sha256:0b50071a92352a5f9420128135a4392f511fce0b53aba7f450231c989852040e","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 810487031523 to \"Dr. Mercola Zinc Plus Selenium  90 Servings (90 Capsules)  Dietary Supplement  S\" (DR. 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Company on file: Distributor — NHP, Cape Coral, FL, USA.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/308880","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-4f374e2d3758","evidence_url":"https://lookcloser.ai/e/ev-4f374e2d3758","content_fingerprint":"sha256:61390624397ed9cb4caa5e11851e7d753867d1f2c94a34ce0e896a92c24b8ca9","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/308880","label":"NIH DSLD · Label #308880","registry_name":"NIH DSLD","standard":null,"identifier":"Label #308880"}],"evidence":{"summary":"Label #308880 “Zinc plus Selenium” (Dr. Mercola), entered 2024-03-22, with the full Supplement Facts on file. Company on file: Distributor — NHP, Cape Coral, FL, USA.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/308880","observed_at":"2026-07-26","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #308880","receipt_label":"NIH DSLD · Label #308880"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH label catalog.","found":"Label #308880 “Zinc plus Selenium” (Dr. Mercola), entered 2024-03-22, with the full Supplement Facts on file. Company on file: Distributor — NHP, Cape Coral, FL, USA."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/810487031523/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-9fc2b7cd2f20","evidence_url":"https://lookcloser.ai/e/ev-9fc2b7cd2f20","content_fingerprint":"sha256:bb63849390cd28b38289adbe17d3624f1f94d5527f4798a829252afbfb249687","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_records":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/810487031523/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-93047ede9628","evidence_url":"https://lookcloser.ai/e/ev-93047ede9628","content_fingerprint":"sha256:b113e430f6bfdac34ff38e5bdc9d074a524b0d07ab7a2464cc7e34a78d14cbc8","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5831709","registry_name":"USPTO","standard":null,"identifier":"Registration 5831709"}],"evidence":{"summary":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5831709","receipt_label":"USPTO · Registration 5831709"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/810487031523/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07KCJXK9B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-7bc056a8457f","evidence_url":"https://lookcloser.ai/e/ev-7bc056a8457f","content_fingerprint":"sha256:a787ec20db8d6823b22d32200e781a474a127dc1a6ef4dc24ccf1b9dbb6828bf","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/810487031523/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","proof":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-21f8d6f36b74","evidence_url":"https://lookcloser.ai/e/ev-21f8d6f36b74","content_fingerprint":"sha256:79e3629dfe691b7a9e3e0351909d583791c60ae2a94d9239b4ce884b3c1b645f","registry_receipts":[{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","source_refs":["nih_ods_zinc","pubmed_zinc"],"source_records":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/810487031523/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 224 to 250 between March 2 and July 21, 2026. The largest rise inside any single 30-day window was about 7, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-02",224],"last":["2026-07-21",250],"max_30d_review_gain":7},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07KCJXK9B","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-a1064015e9a3","evidence_url":"https://lookcloser.ai/e/ev-a1064015e9a3","content_fingerprint":"sha256:8a3f58bc98500bc52c294be2b3879abed1b98a59298e21dd7c406a53c24dc320","registry_receipts":[],"evidence":{"summary":{"first":["2026-03-02",224],"last":["2026-07-21",250],"max_30d_review_gain":7},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 224 to 250 between March 2 and July 21, 2026. The largest rise inside any single 30-day window was about 7, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/810487031523/full#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Dr.+Mercola%22+OR+product_description:%22Dr.+Mercola%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-3043c1a1f0c3","evidence_url":"https://lookcloser.ai/e/ev-3043c1a1f0c3","content_fingerprint":"sha256:fb516d8d53756c0c917c4261a449a3c0897bc3bf8d1a8a52e3369cc650c289ca","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Dr.+Mercola%22+OR+product_description:%22Dr.+Mercola%22)&limit=5","label":"FDA enforcement search · Dr. Mercola","registry_name":"FDA enforcement","standard":null,"identifier":"Dr. Mercola"}],"evidence":{"summary":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Dr.+Mercola%22+OR+product_description:%22Dr.+Mercola%22)&limit=5","observed_at":"2026-07-26","identity_basis":"product_brand","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Dr. Mercola","receipt_label":"FDA enforcement search · Dr. Mercola"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/810487031523/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07KCJXK9B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-744dbad0fba0","evidence_url":"https://lookcloser.ai/e/ev-744dbad0fba0","content_fingerprint":"sha256:d10828a17c5ed301f886ede3f0c5af6d02ffdcbbb79d01589f24b0b8c27fcf79","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/810487031523/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 225 on 2026-02-02 to 250 on 2026-07-21 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 225 on 2026-02-02 to 250 on 2026-07-21 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07KCJXK9B","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-686e0fe1f2d4","evidence_url":"https://lookcloser.ai/e/ev-686e0fe1f2d4","content_fingerprint":"sha256:84762b0ead28064a4eb85d78e94a4520f9dd1437efa9864a543a0af1c295665f","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 225 on 2026-02-02 to 250 on 2026-07-21 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 225 on 2026-02-02 to 250 on 2026-07-21 (net +25). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/810487031523/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: NHP, 125 SW 3rd Place\nCape Coral, FL 33991 USA. USPTO names Domain Technologies, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: NHP, 125 SW 3rd Place\nCape Coral, FL 33991 USA. USPTO names Domain Technologies, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-8e5dbf791f6f","evidence_url":"https://lookcloser.ai/e/ev-8e5dbf791f6f","content_fingerprint":"sha256:47974793c92db24cbd906cb25d4cd3731d005b16346b9a66fdd0aff33ec12995","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5831709","registry_name":"USPTO","standard":null,"identifier":"Registration 5831709"}],"evidence":{"summary":"The package says distributed by: NHP, 125 SW 3rd Place\nCape Coral, FL 33991 USA. USPTO names Domain Technologies, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88080845&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5831709","receipt_label":"USPTO · Registration 5831709"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: NHP, 125 SW 3rd Place\nCape Coral, FL 33991 USA. USPTO names Domain Technologies, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/810487031523/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"}],"evidence_records":[{"evidence_id":"ev-7bc056a8457f","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07KCJXK9B","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:a787ec20db8d6823b22d32200e781a474a127dc1a6ef4dc24ccf1b9dbb6828bf","evidence_url":"https://lookcloser.ai/e/ev-7bc056a8457f"},{"evidence_id":"ev-21f8d6f36b74","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_zinc","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","proof":{"detail":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:79e3629dfe691b7a9e3e0351909d583791c60ae2a94d9239b4ce884b3c1b645f","evidence_url":"https://lookcloser.ai/e/ev-21f8d6f36b74"},{"evidence_id":"ev-9fc2b7cd2f20","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_zinc","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:bb63849390cd28b38289adbe17d3624f1f94d5527f4798a829252afbfb249687","evidence_url":"https://lookcloser.ai/e/ev-9fc2b7cd2f20"},{"evidence_id":"ev-4f374e2d3758","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #308880 “Zinc plus Selenium” (Dr. Mercola), entered 2024-03-22, with the full Supplement Facts on file. Company on file: Distributor — NHP, Cape Coral, FL, USA.","proof":{"detail":"Label #308880 “Zinc plus Selenium” (Dr. Mercola), entered 2024-03-22, with the full Supplement Facts on file. Company on file: Distributor — NHP, Cape Coral, FL, USA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/308880","observed_at":"2026-07-26","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #308880","receipt_label":"NIH DSLD · Label #308880"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:61390624397ed9cb4caa5e11851e7d753867d1f2c94a34ce0e896a92c24b8ca9","evidence_url":"https://lookcloser.ai/e/ev-4f374e2d3758"},{"evidence_id":"ev-3043c1a1f0c3","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. Mercola Group recalled a different product on April 29, 2014. FDA has since closed that case. The recalled item was “Organic Cocoa Cassava bars, 1.59 oz (45 g), individually packaged in foil pouches and sold under the Dr. Mercola brand. Sold at retail locations in display cases containing 12 bars”. FDA recorded the reason as “This voluntary recall has been initiated because the Dr. Mercola Organic Cocoa Cassava bars may contain undeclared milk protein”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Dr.+Mercola%22+OR+product_description:%22Dr.+Mercola%22)&limit=5","observed_at":"2026-07-26","identity_basis":"product_brand","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Dr. Mercola","receipt_label":"FDA enforcement search · Dr. Mercola"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:fb516d8d53756c0c917c4261a449a3c0897bc3bf8d1a8a52e3369cc650c289ca","evidence_url":"https://lookcloser.ai/e/ev-3043c1a1f0c3"},{"evidence_id":"ev-93047ede9628","record_id":"810487031523","gtin":"810487031523","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Domain Technologies, LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. 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