{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"811660020334","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T07:44:40-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:38-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 11 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"811660020334","listing_identifier":"B01AMVB87A","brand":"Nuun","title":"Nuun Sport Electrolyte Tablets with Magnesium, Calcium, Potassium, Chloride & Sodium, Gl…","listing_title":"Nuun Sport Electrolyte Tablets with Magnesium, Calcium, Potassium, Chloride & Sodium, Gluten Free & Vegan, Mixed Flavors, 6 Pack (60 Servings Total)","identity":{"canonical_gtin":"00811660020334","source_listing_gtin":"00811660020334","listing_identifier":"B01AMVB87A","product_image":"https://m.media-amazon.com/images/I/81FfZghzVaL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B01AMVB87A","primary_url":"https://m.media-amazon.com/images/I/81FfZghzVaL.jpg","image_count":6,"last_attempted":"2026-07-25T07:44:40-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nuun","package_brand":"nuun","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Nuun & Company, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"800 Maynard Ave S, #102, Seattle, WASHINGTON 98134, UNITED STATES","address_public":"WASHINGTON 98134, UNITED STATES; 1800, SWITZERLAND","serial_number":"88982628","registration_number":"6512489","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2011-04-30","registration_date":"2021-10-05","assignment_recorded":true,"goods_services":["IC 005: Dissolving or effervescent tablets used to make electrolyte replacement drinks; mineral supplements; powdered electrolyte replacement drink mix; vitamin supplements; probiotic supplements; vitamin supplement in tablet form for use in making effervescent and non-effervescent beverages when added to water; dissolving or effervescent tablets and powders for making beverages to support digestive health, cognitive functionality and overall health and well being.","IC 021: Reusable plastic water bottles sold empty; drinking glasses.","IC 025: Hats; caps being headwear; caps with visors; swim caps; socks; neck gaiters.","IC 032: Dissolving or effervescent tablets used to make sports drinks; dissolving or effervescent tablets used to make energy drinks; powdered mixes for making sports drinks; powered mixes for making energy drinks.","IC 041: Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field of health and wellness, outdoor recreation, environmentalism, and exercise, fitness, and diet."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  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(SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Nuun & Company, Inc. · SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A. (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns regi…","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence_id":"ev-620ac3929f18","evidence_url":"https://lookcloser.ai/e/ev-620ac3929f18","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 811660020334.","evidence":"Open Food Facts resolves 811660020334 to \"Sport Hydration\" (Nuun) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-3684caee1a53","evidence_url":"https://lookcloser.ai/e/ev-3684caee1a53","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-1edc69acc080","evidence_url":"https://lookcloser.ai/e/ev-1edc69acc080","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 93 between January 31, 2026 to July 23, 2026, with no sudden spike.","evidence":"Written reviews grew from 1440 to 1530 across 2026-02-07 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~44).","so_what":"Gradual growth is more ordinary. A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B01AMVB87A","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-cbc3e18a9110","evidence_url":"https://lookcloser.ai/e/ev-cbc3e18a9110","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01AMVB87A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-b10c907ae3a2","evidence_url":"https://lookcloser.ai/e/ev-b10c907ae3a2","content_fingerprint":"sha256:89bc7d1fe3d368b5906eac3287658bb000979aafc184bf4e325dc044e6607d4b","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/811660020334/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"10 servings × 5 g = 50 g, matching the printed net weight 55 g (NET WT 1.9 0). This checks agreement within the photo read; it is not an independent contents test.","proof":"10 servings × 5 g = 50 g, matching the printed net weight 55 g (NET WT 1.9 0). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01AMVB87A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-51d9e22a1a2e","evidence_url":"https://lookcloser.ai/e/ev-51d9e22a1a2e","content_fingerprint":"sha256:5c84930e114fe2d7d25fab3178bf424245726cf7dcf2e389b5983919dfd6293a","registry_receipts":[],"evidence":{"summary":"10 servings × 5 g = 50 g, matching the printed net weight 55 g (NET WT 1.9 0). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/811660020334/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-1edc69acc080","evidence_url":"https://lookcloser.ai/e/ev-1edc69acc080","content_fingerprint":"sha256:9df3ad89e426019d1c13b71fea1e434f7830ddd0fcae233cab581835a63f1202","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/811660020334/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 1440 to 1530 across 2026-02-07 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~44).","proof":{"first":["2026-02-07",1440],"last":["2026-07-23",1530],"max_30d_review_gain":44},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B01AMVB87A","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-cbc3e18a9110","evidence_url":"https://lookcloser.ai/e/ev-cbc3e18a9110","content_fingerprint":"sha256:8f38b2f258c3631daf2811f934d23c6c0352020dc1a3cb5ab2ff356696dfc641","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-07",1440],"last":["2026-07-23",1530],"max_30d_review_gain":44},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 1440 to 1530 across 2026-02-07 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~44)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/811660020334/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01AMVB87A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7bc2d851c6bd","evidence_url":"https://lookcloser.ai/e/ev-7bc2d851c6bd","content_fingerprint":"sha256:3a0fb03618d1b2e807a6e97caca75b921361963a9f1508155c64306ca3d78504","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/811660020334/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01AMVB87A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-bc2be12fe502","evidence_url":"https://lookcloser.ai/e/ev-bc2be12fe502","content_fingerprint":"sha256:1ed21f1a99d5231cec6cc87198e6ad3eb85bbe16bcfb849a170c1fffe398d965","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01AMVB87A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/811660020334/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-620ac3929f18","evidence_url":"https://lookcloser.ai/e/ev-620ac3929f18","content_fingerprint":"sha256:4fc0267ad2f023c7ffff1546aad237239292a3d672e5faa7f8167a9c87a79a86","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/811660020334/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01AMVB87A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-9bd2c53d79c8","evidence_url":"https://lookcloser.ai/e/ev-9bd2c53d79c8","content_fingerprint":"sha256:bab87e6d76ecfafd54143971d521d0e625aa0e2fccfb124daa2dfc5c4cf98ec4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01AMVB87A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/811660020334/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-b10c907ae3a2","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:89bc7d1fe3d368b5906eac3287658bb000979aafc184bf4e325dc044e6607d4b","evidence_url":"https://lookcloser.ai/e/ev-b10c907ae3a2"},{"evidence_id":"ev-1edc69acc080","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:9df3ad89e426019d1c13b71fea1e434f7830ddd0fcae233cab581835a63f1202","evidence_url":"https://lookcloser.ai/e/ev-1edc69acc080"},{"evidence_id":"ev-51d9e22a1a2e","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"10 servings × 5 g = 50 g, matching the printed net weight 55 g (NET WT 1.9 0). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"10 servings × 5 g = 50 g, matching the printed net weight 55 g (NET WT 1.9 0). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5c84930e114fe2d7d25fab3178bf424245726cf7dcf2e389b5983919dfd6293a","evidence_url":"https://lookcloser.ai/e/ev-51d9e22a1a2e"},{"evidence_id":"ev-7bc2d851c6bd","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:3a0fb03618d1b2e807a6e97caca75b921361963a9f1508155c64306ca3d78504","evidence_url":"https://lookcloser.ai/e/ev-7bc2d851c6bd"},{"evidence_id":"ev-620ac3929f18","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:4fc0267ad2f023c7ffff1546aad237239292a3d672e5faa7f8167a9c87a79a86","evidence_url":"https://lookcloser.ai/e/ev-620ac3929f18"},{"evidence_id":"ev-3684caee1a53","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 811660020334 to \"Sport Hydration\" (Nuun) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 811660020334 to \"Sport Hydration\" (Nuun) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660020334","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:994ed93bee11bfa8f42abb070593b23a5514dad87b53adb184c42f06fc0d0c9c","evidence_url":"https://lookcloser.ai/e/ev-3684caee1a53"},{"evidence_id":"ev-9bd2c53d79c8","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 1,437 on 2026-01-31 to 1,530 on 2026-07-23 (net +93). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01AMVB87A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:bab87e6d76ecfafd54143971d521d0e625aa0e2fccfb124daa2dfc5c4cf98ec4","evidence_url":"https://lookcloser.ai/e/ev-9bd2c53d79c8"},{"evidence_id":"ev-bc2be12fe502","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01AMVB87A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1ed21f1a99d5231cec6cc87198e6ad3eb85bbe16bcfb849a170c1fffe398d965","evidence_url":"https://lookcloser.ai/e/ev-bc2be12fe502"},{"evidence_id":"ev-cbc3e18a9110","record_id":"811660020334","gtin":"811660020334","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 1440 to 1530 across 2026-02-07 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~44).","proof":{"first":["2026-02-07",1440],"last":["2026-07-23",1530],"max_30d_review_gain":44},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:8f38b2f258c3631daf2811f934d23c6c0352020dc1a3cb5ab2ff356696dfc641","evidence_url":"https://lookcloser.ai/e/ev-cbc3e18a9110"},{"evidence_id":"ev-c67adf3ddf28","record_id":"811660020334","gtin":"811660020334","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“THE GO HYDRATION: Nuun electrolyte tablets enhance your work out; keep a tube in your gym”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…N THE GO HYDRATION: Nuun electrolyte tablets enhance your work out; keep a tube in your gym bag,…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01AMVB87A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_calcium","source_url":"https://ods.od.nih.gov/factsheets/Calcium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"calcium","receipt_label":"NIH ODS · calcium fact sheet"},{"source":"pubmed_calcium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22calcium%22","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:100e4c0fd133192dcf6ef293b553cfbf64427e914c1f0063bee609b4c629d00c","evidence_url":"https://lookcloser.ai/e/ev-c67adf3ddf28"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":5000,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":5150,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":10,"servings":60,"pack_count":6,"units_conflict":false},"marketing_text":["ORANGE, TROPICAL,","GRAPE, TRI-BERRY,","LEMON FRUIT PUNCH","NATURALY","Crisp, refreshing taste","10 servings per tube","Vegan & Gluten Free","Less than 1g of sugar","Absorption of water and fluids (from the digestive tract)","Fluid balance (and is the main electrolyte found within cells)"],"certification_text":["NON GMO Project VERIFIED","VEGAN","CERTIFIED","GLUTEN FREE","U","Certified B Corporation"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…N THE GO HYDRATION: Nuun electrolyte tablets enhance your work out; keep a tube in your gym bag,…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-flash-1.5","reader_version":"2026-07-24.6","images_read":6,"source_images":["https://m.media-amazon.com/images/I/81FfZghzVaL.jpg","https://m.media-amazon.com/images/I/814ifjpA8ZL.jpg","https://m.media-amazon.com/images/I/81vfS7zYFpL.jpg","https://m.media-amazon.com/images/I/A1SIeFTx+JL.jpg","https://m.media-amazon.com/images/I/91bKeQt3KaL.jpg","https://m.media-amazon.com/images/I/81YtVWXX3XL.jpg"],"facts_panel_image":4,"brand":"nuun","product_name":"SPORT HYDRATION","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 tablet (5g)","serving_size_g":5,"servings_per_container":10,"net_weight_text":"NET WT 1.9 0","net_weight_g":55,"unit_count_text":"10 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