{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"811660021034","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-04T22:45:04-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-05T00:28:10-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"811660021034","listing_identifier":"B018NZJBSA","brand":"Nuun","title":"Nuun Sport Electrolyte Tablets, GF & Vegan, Strawberry Lemonade","listing_title":"Nuun Sport Electrolyte Tablets, GF & Vegan, Strawberry Lemonade, 4 Pack","identity":{"canonical_gtin":"00811660021034","source_listing_gtin":"00811660021034","listing_identifier":"B018NZJBSA","product_image":"https://m.media-amazon.com/images/I/81CkvamG6JL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B018NZJBSA","primary_url":"https://m.media-amazon.com/images/I/81CkvamG6JL.jpg","image_count":6,"last_attempted":"2026-08-04T22:45:04-0700","attempts":1},"observed_at":"2026-08-04","source_confirmations":["source_listing_gtin","external_barcode_record","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nuun","package_brand":"nuun","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Nuun & Company, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"800 Maynard Ave S, #102, Seattle, WASHINGTON 98134, UNITED STATES","address_public":"WASHINGTON 98134, UNITED STATES; 1800, SWITZERLAND","serial_number":"88982628","registration_number":"6512489","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2011-04-30","registration_date":"2021-10-05","assignment_recorded":true,"goods_services":["IC 005: Dissolving or effervescent tablets used to make electrolyte replacement drinks; mineral supplements; powdered electrolyte replacement drink mix; vitamin supplements; probiotic supplements; vitamin supplement in tablet form for use in making effervescent and non-effervescent beverages when added to water; dissolving or effervescent tablets and powders for making beverages to support digestive health, cognitive functionality and overall health and well being.","IC 021: Reusable plastic water bottles sold empty; drinking glasses.","IC 025: Hats; caps being headwear; caps with visors; swim caps; socks; neck gaiters.","IC 032: Dissolving or effervescent tablets used to make sports drinks; dissolving or effervescent tablets used to make energy drinks; powdered mixes for making sports drinks; powered mixes for making energy drinks.","IC 041: Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field of health and wellness, outdoor recreation, environmentalism, and exercise, fitness, and diet."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  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(SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Nuun & Company, Inc. · SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  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We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence_id":"ev-da1c9df21135","evidence_url":"https://lookcloser.ai/e/ev-da1c9df21135","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 11 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-82ff8618eeff","evidence_url":"https://lookcloser.ai/e/ev-82ff8618eeff","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 811660021034.","evidence":"UPCitemdb resolves 811660021034 to \"Nuun Sport: Electrolyte Drink Tablets Strawberry Lemonade 4 Tubes (40 Servings\" (Nuun) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-85c9cd7fe398","evidence_url":"https://lookcloser.ai/e/ev-85c9cd7fe398","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #291599 “Sport Strawberry Lemonade” (Nuun), entered 2023-06-22, with the full Supplement Facts on file. Company on file: Distributor — Nuun & Co., Seattle, WA.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/291599","label":"NIH DSLD · Label #291599","registry_name":"NIH DSLD","standard":null,"identifier":"Label #291599"}],"evidence_id":"ev-242b64322d49","evidence_url":"https://lookcloser.ai/e/ev-242b64322d49","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-794c61d7ae0e","evidence_url":"https://lookcloser.ai/e/ev-794c61d7ae0e","presentation_home":"research_section"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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Company on file: Distributor — Nuun & Co., Seattle, WA.","proof":"Label #291599 “Sport Strawberry Lemonade” (Nuun), entered 2023-06-22, with the full Supplement Facts on file. Company on file: Distributor — Nuun & Co., Seattle, WA.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/291599","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-04","presentation_tone":"ok","evidence_id":"ev-242b64322d49","evidence_url":"https://lookcloser.ai/e/ev-242b64322d49","content_fingerprint":"sha256:fcfe035768cf122e017aef050326e233936e7161231e25805df1f54d8c8a445a","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/291599","label":"NIH DSLD · Label #291599","registry_name":"NIH DSLD","standard":null,"identifier":"Label #291599"}],"evidence":{"summary":"Label #291599 “Sport Strawberry Lemonade” (Nuun), entered 2023-06-22, with the full Supplement Facts on file. 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Company on file: Distributor — Nuun & Co., Seattle, WA."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/811660021034/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-04","presentation_tone":"ok","evidence_id":"ev-82ff8618eeff","evidence_url":"https://lookcloser.ai/e/ev-82ff8618eeff","content_fingerprint":"sha256:5e573084a78fc79fd1296fe96e7ffd990a87d6c09c5f12830a4d2314661d1ea6","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-04","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/811660021034/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B018NZJBSA","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"gap","evidence_id":"ev-2e4d670ff6dc","evidence_url":"https://lookcloser.ai/e/ev-2e4d670ff6dc","content_fingerprint":"sha256:7099cdaf1bb6b8f26484c6c3cd92fc591288a7b352d690d5405d0a582cd142ca","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/811660021034/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"gap","evidence_id":"ev-794c61d7ae0e","evidence_url":"https://lookcloser.ai/e/ev-794c61d7ae0e","content_fingerprint":"sha256:0a0e1f2146110315a5a61a327efb15d93d795228fa69fb9fdb7722ef62cb50c1","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-04","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/811660021034/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 05, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"caution","evidence_id":"ev-aa8540d8d778","evidence_url":"https://lookcloser.ai/e/ev-aa8540d8d778","content_fingerprint":"sha256:428cebf028a233721790baea475bcbfe3dc512651e2bf7821dc66fb4a4ac6339","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-08-04","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-08-04","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","report_url":"https://lookcloser.ai/p/811660021034/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-05-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B018NZJBSA","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"gap","evidence_id":"ev-0a4a3d4174de","evidence_url":"https://lookcloser.ai/e/ev-0a4a3d4174de","content_fingerprint":"sha256:94a4804d9aacbaf7accaf7cf6a13d4e3517fec56fe6c87339956677a414c5925","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B018NZJBSA","observed_at":"2026-08-04","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/811660021034/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"gap","evidence_id":"ev-da1c9df21135","evidence_url":"https://lookcloser.ai/e/ev-da1c9df21135","content_fingerprint":"sha256:8456f4040682426feacb81ae2366db78fb497372ab499d329985d99e5689ba10","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-04","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-08-04","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/811660021034/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B018NZJBSA","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-04","presentation_tone":"gap","evidence_id":"ev-8e70aebf510e","evidence_url":"https://lookcloser.ai/e/ev-8e70aebf510e","content_fingerprint":"sha256:38b6993a53e5fa7873443584e67032819ea5b6d2956a4a202b22e877189aa54f","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B018NZJBSA","observed_at":"2026-08-04","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/811660021034/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-85c9cd7fe398","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 811660021034 to \"Nuun Sport: Electrolyte Drink Tablets  Strawberry Lemonade  4 Tubes (40 Servings\" (Nuun) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 811660021034 to \"Nuun Sport: Electrolyte Drink Tablets  Strawberry Lemonade  4 Tubes (40 Servings\" (Nuun) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660021034","observed_at":"2026-08-04","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:c0b9886c908ba47edab6f3a6bd7ceba1002c680023a3528ae6f384d9c2f98e84","evidence_url":"https://lookcloser.ai/e/ev-85c9cd7fe398"},{"evidence_id":"ev-82ff8618eeff","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-04","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:5e573084a78fc79fd1296fe96e7ffd990a87d6c09c5f12830a4d2314661d1ea6","evidence_url":"https://lookcloser.ai/e/ev-82ff8618eeff"},{"evidence_id":"ev-242b64322d49","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #291599 “Sport Strawberry Lemonade” (Nuun), entered 2023-06-22, with the full Supplement Facts on file. Company on file: Distributor — Nuun & Co., Seattle, WA.","proof":{"detail":"Label #291599 “Sport Strawberry Lemonade” (Nuun), entered 2023-06-22, with the full Supplement Facts on file. Company on file: Distributor — Nuun & Co., Seattle, WA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/291599","observed_at":"2026-08-04","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #291599","receipt_label":"NIH DSLD · Label #291599"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:fcfe035768cf122e017aef050326e233936e7161231e25805df1f54d8c8a445a","evidence_url":"https://lookcloser.ai/e/ev-242b64322d49"},{"evidence_id":"ev-aa8540d8d778","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-05-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 05, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-08-04","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:428cebf028a233721790baea475bcbfe3dc512651e2bf7821dc66fb4a4ac6339","evidence_url":"https://lookcloser.ai/e/ev-aa8540d8d778"},{"evidence_id":"ev-da1c9df21135","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-04","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:8456f4040682426feacb81ae2366db78fb497372ab499d329985d99e5689ba10","evidence_url":"https://lookcloser.ai/e/ev-da1c9df21135"},{"evidence_id":"ev-2e4d670ff6dc","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 6 actives sum to 5,228 mg, which fits inside the ≈5,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:7099cdaf1bb6b8f26484c6c3cd92fc591288a7b352d690d5405d0a582cd142ca","evidence_url":"https://lookcloser.ai/e/ev-2e4d670ff6dc"},{"evidence_id":"ev-8e70aebf510e","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 272 on 2025-07-10 to 335 on 2026-08-02 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B018NZJBSA","observed_at":"2026-08-04","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:38b6993a53e5fa7873443584e67032819ea5b6d2956a4a202b22e877189aa54f","evidence_url":"https://lookcloser.ai/e/ev-8e70aebf510e"},{"evidence_id":"ev-0a4a3d4174de","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B018NZJBSA","observed_at":"2026-08-04","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B018NZJBSA","observed_at":"2026-08-04","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-04","content_fingerprint":"sha256:94a4804d9aacbaf7accaf7cf6a13d4e3517fec56fe6c87339956677a414c5925","evidence_url":"https://lookcloser.ai/e/ev-0a4a3d4174de"},{"evidence_id":"ev-794c61d7ae0e","record_id":"811660021034","gtin":"811660021034","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. 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