{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"811660021850","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T06:37:43-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.3","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T06:59:12-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"811660021850","listing_identifier":"B01NBEY9HY","brand":"Nuun","title":"Nuun Vitamins Electrolyte Tablets with Vitamin D","listing_title":"Nuun Vitamins Electrolyte Tablets with Vitamin D, C, E, A, & B6, Folic Acid, Magnesium & 4 Other Essential Electrolytes, Gluten Free & Vegan, Mixed Fruit, 4 Pack (48 Servings Total)","identity":{"canonical_gtin":"00811660021850","source_listing_gtin":"00811660021850","listing_identifier":"B01NBEY9HY","product_image":"https://m.media-amazon.com/images/I/816Kiw3k3CL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B01NBEY9HY","primary_url":"https://m.media-amazon.com/images/I/816Kiw3k3CL.jpg","image_count":6,"last_attempted":"2026-07-27T06:37:43-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nuun","package_brand":"nuun","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Nuun & Company, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"800 Maynard Ave S, #102, Seattle, WASHINGTON 98134, UNITED STATES","address_public":"WASHINGTON 98134, UNITED STATES; 1800, SWITZERLAND","serial_number":"88982628","registration_number":"6512489","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2011-04-30","registration_date":"2021-10-05","assignment_recorded":true,"goods_services":["IC 005: Dissolving or effervescent tablets used to make electrolyte replacement drinks; mineral supplements; powdered electrolyte replacement drink mix; vitamin supplements; probiotic supplements; vitamin supplement in tablet form for use in making effervescent and non-effervescent beverages when added to water; dissolving or effervescent tablets and powders for making beverages to support digestive health, cognitive functionality and overall health and well being.","IC 021: Reusable plastic water bottles sold empty; drinking glasses.","IC 025: Hats; caps being headwear; caps with visors; swim caps; socks; neck gaiters.","IC 032: Dissolving or effervescent tablets used to make sports drinks; dissolving or effervescent tablets used to make energy drinks; powdered mixes for making sports drinks; powered mixes for making energy drinks.","IC 041: Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field of health and wellness, outdoor recreation, environmentalism, and exercise, fitness, and diet."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND)","entity":"SOCIÉTÉ ANONYME (SA)","country":"SWITZERLAND","address_filed":"SWITZERLAND); Avenue Nestle 55, Intellectual Property Department, Vevey, 1800, SWITZERLAND","address_public":"1800, SWITZERLAND","serial_number":"88455350","registration_number":"7164350","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2016-07-08","registration_date":"2023-09-12","assignment_recorded":false,"goods_services":["IC 035: Online retail store services featuring: apparel, headgear, accessories, swim and athletic gear, temporary tattoos; glassware, drinkware; dissolving or effervescent tablets and powders used to make electrolyte replacement, sports, energy drinks; dissolving or effervescent tablets and powders used to make beverages to support overall health and well being; and vitamin, mineral supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88455350&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Société des Produits Nestlé S.A. 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(SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Nuun & Company, Inc. · SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  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We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence_id":"ev-7eb33222ec50","evidence_url":"https://lookcloser.ai/e/ev-7eb33222ec50","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 15 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-8bb63a88ee75","evidence_url":"https://lookcloser.ai/e/ev-8bb63a88ee75","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-ae7bb007025e","evidence_url":"https://lookcloser.ai/e/ev-ae7bb007025e","presentation_home":"research_section"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-8bb63a88ee75","evidence_url":"https://lookcloser.ai/e/ev-8bb63a88ee75","content_fingerprint":"sha256:09682dd7e2d09c751cb8c5756ccfe744e82e61768ea58bcc423c9ad4d6279827","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/811660021850/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01NBEY9HY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-9f3fd115a5b8","evidence_url":"https://lookcloser.ai/e/ev-9f3fd115a5b8","content_fingerprint":"sha256:597ea93d586a53d8f61e128ffb61d2769fe094488844d96d522be765549cf71b","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/811660021850/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-ae7bb007025e","evidence_url":"https://lookcloser.ai/e/ev-ae7bb007025e","content_fingerprint":"sha256:ed25697896566ded052ecaae52be862c9cfeeedf7f2727482f9bcd3e3008cd6b","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/811660021850/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01NBEY9HY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-410f5408b74b","evidence_url":"https://lookcloser.ai/e/ev-410f5408b74b","content_fingerprint":"sha256:0f711e0230c89143e810ceeb10f2740f616a97a37d71971f310924a5d7d485cd","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/811660021850/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 27, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-28af18765296","evidence_url":"https://lookcloser.ai/e/ev-28af18765296","content_fingerprint":"sha256:d356f6690e1cb706bfc35cc1a610ff20ade818063d41a6b77f5102ddda4be777","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","report_url":"https://lookcloser.ai/p/811660021850/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01NBEY9HY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-6c85753ab97c","evidence_url":"https://lookcloser.ai/e/ev-6c85753ab97c","content_fingerprint":"sha256:2b79140e398f5b6fb8bb0061ab62c183e3e1553754885fb99afc64b0e2a012b9","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/811660021850/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-7eb33222ec50","evidence_url":"https://lookcloser.ai/e/ev-7eb33222ec50","content_fingerprint":"sha256:a5ec337ce784b6373d4941151fdf40c89b2e7bb8e7b217d425cd1a7158a8f999","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-27","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/811660021850/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01NBEY9HY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-fd383a6e6e0f","evidence_url":"https://lookcloser.ai/e/ev-fd383a6e6e0f","content_fingerprint":"sha256:740de7a9cd4dae54da9b3494bf8d9913bcaa44b4eb3b14b7ffd43954c8f7cf64","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/811660021850/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00811660021850","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-be953d69d297","evidence_url":"https://lookcloser.ai/e/ev-be953d69d297","content_fingerprint":"sha256:aa23291d491f209483b7970d0ec70f6333c8bdcfc4e93450706ff3d6376fc0f9","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660021850","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/811660021850/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-8bb63a88ee75","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-27","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:09682dd7e2d09c751cb8c5756ccfe744e82e61768ea58bcc423c9ad4d6279827","evidence_url":"https://lookcloser.ai/e/ev-8bb63a88ee75"},{"evidence_id":"ev-28af18765296","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 27, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:d356f6690e1cb706bfc35cc1a610ff20ade818063d41a6b77f5102ddda4be777","evidence_url":"https://lookcloser.ai/e/ev-28af18765296"},{"evidence_id":"ev-7eb33222ec50","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:a5ec337ce784b6373d4941151fdf40c89b2e7bb8e7b217d425cd1a7158a8f999","evidence_url":"https://lookcloser.ai/e/ev-7eb33222ec50"},{"evidence_id":"ev-9f3fd115a5b8","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:597ea93d586a53d8f61e128ffb61d2769fe094488844d96d522be765549cf71b","evidence_url":"https://lookcloser.ai/e/ev-9f3fd115a5b8"},{"evidence_id":"ev-410f5408b74b","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:0f711e0230c89143e810ceeb10f2740f616a97a37d71971f310924a5d7d485cd","evidence_url":"https://lookcloser.ai/e/ev-410f5408b74b"},{"evidence_id":"ev-be953d69d297","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 811660021850 to \"Nuun hydration\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660021850","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:aa23291d491f209483b7970d0ec70f6333c8bdcfc4e93450706ff3d6376fc0f9","evidence_url":"https://lookcloser.ai/e/ev-be953d69d297"},{"evidence_id":"ev-fd383a6e6e0f","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 726 on 2025-07-13 to 741 on 2026-07-22 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:740de7a9cd4dae54da9b3494bf8d9913bcaa44b4eb3b14b7ffd43954c8f7cf64","evidence_url":"https://lookcloser.ai/e/ev-fd383a6e6e0f"},{"evidence_id":"ev-6c85753ab97c","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01NBEY9HY","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:2b79140e398f5b6fb8bb0061ab62c183e3e1553754885fb99afc64b0e2a012b9","evidence_url":"https://lookcloser.ai/e/ev-6c85753ab97c"},{"evidence_id":"ev-ae7bb007025e","record_id":"811660021850","gtin":"811660021850","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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