{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"811660024257","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:33-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 11 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"811660024257","listing_identifier":"B0CYJKKLZB","brand":"Nuun","title":"Nuun Sport Electrolyte Tablets, Gluten Free & Vegan","listing_title":"Nuun Sport Electrolyte Tablets, Gluten Free & Vegan, Mixed Flavor, 4 Pack (40 Servings Total)","identity":{"canonical_gtin":"00811660024257","source_listing_gtin":"00811660024257","listing_identifier":"B0CYJKKLZB","product_image":"https://m.media-amazon.com/images/I/81tXNugiNHL._AC_SL1500_.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/81tXNugiNHL._AC_SL1500_.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-29T12:25:06-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-21","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Nuun","package_brand":"nuun","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Nuun & Company, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"800 Maynard Ave S, #102, Seattle, WASHINGTON 98134, UNITED STATES","address_public":"WASHINGTON 98134, UNITED STATES; 1800, SWITZERLAND","serial_number":"88982628","registration_number":"6512489","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2011-04-30","registration_date":"2021-10-05","assignment_recorded":true,"goods_services":["IC 005: Dissolving or effervescent tablets used to make electrolyte replacement drinks; mineral supplements; powdered electrolyte replacement drink mix; vitamin supplements; probiotic supplements; vitamin supplement in tablet form for use in making effervescent and non-effervescent beverages when added to water; dissolving or effervescent tablets and powders for making beverages to support digestive health, cognitive functionality and overall health and well being.","IC 021: Reusable plastic water bottles sold empty; drinking glasses.","IC 025: Hats; caps being headwear; caps with visors; swim caps; socks; neck gaiters.","IC 032: Dissolving or effervescent tablets used to make sports drinks; dissolving or effervescent tablets used to make energy drinks; powdered mixes for making sports drinks; powered mixes for making energy drinks.","IC 041: Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field of health and wellness, outdoor recreation, environmentalism, and exercise, fitness, and diet."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND)","entity":"SOCIÉTÉ ANONYME (SA)","country":"SWITZERLAND","address_filed":"SWITZERLAND); Avenue Nestle 55, Intellectual Property Department, Vevey, 1800, SWITZERLAND","address_public":"1800, SWITZERLAND","serial_number":"88455350","registration_number":"7164350","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2019-05-31T00:00:00","first_use_commerce_date":"2016-07-08","registration_date":"2023-09-12","assignment_recorded":false,"goods_services":["IC 035: Online retail store services featuring: apparel, headgear, accessories, swim and athletic gear, temporary tattoos; glassware, drinkware; dissolving or effervescent tablets and powders used to make electrolyte replacement, sports, energy drinks; dissolving or effervescent tablets and powders used to make beverages to support overall health and well being; and vitamin, mineral supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88455350&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","entity":"SOCIÉTÉ ANONYME (SA)","country":"Switzerland","address_filed":"Switzerland); Avenue Nestlé 55, Vevey, 1800, SWITZERLAND","address_public":"1800, SWITZERLAND","serial_number":"99288906","registration_number":"8174768","wordmark":"NUUN","status_description":"REGISTERED","filed_date":"2025-07-17T00:00:00","first_use_commerce_date":"2022-03-31","registration_date":"2026-03-17","assignment_recorded":false,"goods_services":["IC 032: Dissolving and effervescent tablets used to make sports drinks.","IC 005: Dissolving and effervescent tablets used to make electrolyte replacement drinks; vitamin and mineral supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99288906&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: Nuun & Company, Inc. · SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland)","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Nuun & Company, Inc. · SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND) · Société des Produits Nestlé S.A. 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We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence_id":"ev-cd09d9bdd9e5","evidence_url":"https://lookcloser.ai/e/ev-cd09d9bdd9e5","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium.","evidence":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence_id":"ev-36f954a87366","evidence_url":"https://lookcloser.ai/e/ev-36f954a87366","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 176 to 348 between August 5, 2025 and August 23, 2026 — no sudden jump.","evidence":"Written reviews rose from 176 to 348 between August 5, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0CYJKKLZB","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-48b239dde3b4","evidence_url":"https://lookcloser.ai/e/ev-48b239dde3b4","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CYJKKLZB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-10f3e07b0ef4","evidence_url":"https://lookcloser.ai/e/ev-10f3e07b0ef4","content_fingerprint":"sha256:e6b96dc2020140e617ad3d86c8babeeae017b1194e6e64525467c83de8da0e31","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/811660024257/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-36f954a87366","evidence_url":"https://lookcloser.ai/e/ev-36f954a87366","content_fingerprint":"sha256:2ac4d6b982b5748618fb6bb936f64fdebe1c9665261dfa2e0a1a1e26610425c1","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/811660024257/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 176 to 348 between August 5, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-05",176],"last":["2026-08-23",348],"max_30d_review_gain":21},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CYJKKLZB","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-48b239dde3b4","evidence_url":"https://lookcloser.ai/e/ev-48b239dde3b4","content_fingerprint":"sha256:34fdfcc662d7cb6d0a63070b539e2d3796155b09bf159de46ec373477c2b64a0","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-05",176],"last":["2026-08-23",348],"max_30d_review_gain":21},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked keepa.","found":"Written reviews rose from 176 to 348 between August 5, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/811660024257/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CYJKKLZB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-972700577d0a","evidence_url":"https://lookcloser.ai/e/ev-972700577d0a","content_fingerprint":"sha256:29952687708545944dae62d7e5b57debd41a5486a1d6247fe076ba7773345c65","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/811660024257/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"caution","evidence_id":"ev-df876ff3f84a","evidence_url":"https://lookcloser.ai/e/ev-df876ff3f84a","content_fingerprint":"sha256:6bb9ac55f71356f60fe7aed2e791043eaf0402959a454d114a9d47121d0cccce","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-07-21","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/811660024257/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-8313bcadff3e","evidence_url":"https://lookcloser.ai/e/ev-8313bcadff3e","content_fingerprint":"sha256:d819b2ab297e7b53cbf55f7898eb7b9ad1b614d0d9b308d80f9672d8f85d40c2","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/811660024257/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-cd09d9bdd9e5","evidence_url":"https://lookcloser.ai/e/ev-cd09d9bdd9e5","content_fingerprint":"sha256:6f445c8ae22d1a7daaf4aeb91ab835161cd0264c1a2f44559d7d878f1c55d37e","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6512489, 7164350, 8174768","registry_name":"USPTO","standard":null,"identifier":"Registrations 6512489, 7164350, 8174768"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/811660024257/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-ed87908ac28d","evidence_url":"https://lookcloser.ai/e/ev-ed87908ac28d","content_fingerprint":"sha256:b54cb4a91eec6b9ecbecfd745b4f60085e0147c24a9ca704d2c0f8557e883f4a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/811660024257/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00811660024257","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-807aee3a5f1b","evidence_url":"https://lookcloser.ai/e/ev-807aee3a5f1b","content_fingerprint":"sha256:0475ccaa877b2d37afa0004388c2f86baaecac4d520c88149ee561ebd0800594","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660024257","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/811660024257/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-48b239dde3b4","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 176 to 348 between August 5, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 21, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-05",176],"last":["2026-08-23",348],"max_30d_review_gain":21},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:34fdfcc662d7cb6d0a63070b539e2d3796155b09bf159de46ec373477c2b64a0","evidence_url":"https://lookcloser.ai/e/ev-48b239dde3b4"},{"evidence_id":"ev-df876ff3f84a","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nuun%22+OR+product_description:%22Nuun%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nuun","receipt_label":"FDA enforcement search · Nuun"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:6bb9ac55f71356f60fe7aed2e791043eaf0402959a454d114a9d47121d0cccce","evidence_url":"https://lookcloser.ai/e/ev-df876ff3f84a"},{"evidence_id":"ev-cd09d9bdd9e5","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Nuun & Company, Inc., SOCIÉTÉ DES PRODUITS NESTLÉ S.A.  (SOCIÉTÉ ANONYME (SA); SWITZERLAND), Société des Produits Nestlé S.A. (SOCIÉTÉ ANONYME (SA); Switzerland). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88982628&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6512489, 7164350, 8174768","receipt_label":"USPTO · Registrations 6512489, 7164350, 8174768"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:6f445c8ae22d1a7daaf4aeb91ab835161cd0264c1a2f44559d7d878f1c55d37e","evidence_url":"https://lookcloser.ai/e/ev-cd09d9bdd9e5"},{"evidence_id":"ev-10f3e07b0ef4","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:e6b96dc2020140e617ad3d86c8babeeae017b1194e6e64525467c83de8da0e31","evidence_url":"https://lookcloser.ai/e/ev-10f3e07b0ef4"},{"evidence_id":"ev-972700577d0a","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:29952687708545944dae62d7e5b57debd41a5486a1d6247fe076ba7773345c65","evidence_url":"https://lookcloser.ai/e/ev-972700577d0a"},{"evidence_id":"ev-807aee3a5f1b","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00811660024257","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:0475ccaa877b2d37afa0004388c2f86baaecac4d520c88149ee561ebd0800594","evidence_url":"https://lookcloser.ai/e/ev-807aee3a5f1b"},{"evidence_id":"ev-ed87908ac28d","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 173 on 2025-07-29 to 348 on 2026-08-23 (net +175). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b54cb4a91eec6b9ecbecfd745b4f60085e0147c24a9ca704d2c0f8557e883f4a","evidence_url":"https://lookcloser.ai/e/ev-ed87908ac28d"},{"evidence_id":"ev-8313bcadff3e","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CYJKKLZB","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d819b2ab297e7b53cbf55f7898eb7b9ad1b614d0d9b308d80f9672d8f85d40c2","evidence_url":"https://lookcloser.ai/e/ev-8313bcadff3e"},{"evidence_id":"ev-36f954a87366","record_id":"811660024257","gtin":"811660024257","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:2ac4d6b982b5748618fb6bb936f64fdebe1c9665261dfa2e0a1a1e26610425c1","evidence_url":"https://lookcloser.ai/e/ev-36f954a87366"},{"evidence_id":"ev-8153ee0349d4","record_id":"811660024257","gtin":"811660024257","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“THE GO HYDRATION: Nuun electrolyte tablets enhance your work out; keep a tube in your gym bag, car, purse or anywhere you'll want to mix up an…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. 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