{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"813188021169","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T22:16:59-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T01:08:27-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 9 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"813188021169","listing_identifier":"B0CQ3XQC72","brand":"HumanN","title":"Humann SuperBeets® Heart Chews + CoQ10","listing_title":"HumanN SuperBeets 3-in-1 Heart Chews - 3X Absorption CoQ10 - Plus Beetroot & Grape Seed Extract, Blood Pressure Support, Support Healthy Blood Flow, Circulation, 60 Count","identity":{"canonical_gtin":"00813188021169","source_listing_gtin":"00813188021169","listing_identifier":"B0CQ3XQC72","product_image":"https://m.media-amazon.com/images/I/71M99n9PzJL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","primary_url":"https://m.media-amazon.com/images/I/71M99n9PzJL.jpg","image_count":8,"last_attempted":"2026-07-25T22:16:59-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"HumanN","package_brand":"humann","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"HUMAN POWER OF N COMPANY, INC.","entity":"CORPORATION","country":"TEXAS, USA","address_filed":"1120 S. CAPITAL OF TEXAS HWY, BUILDING 1, SUITE 210, AUSITN, TEXAS 78746, UNITED STATES","address_public":"TEXAS 78746, UNITED STATES","serial_number":"86860810","registration_number":"5351133","wordmark":"HUMANN","status_description":"SECTION 8-ACCEPTED","filed_date":"2015-12-29T00:00:00","first_use_commerce_date":"2016-11-09","registration_date":"2017-12-05","assignment_recorded":true,"goods_services":["IC 029: Meats and Processed Foods in the nature of preserved, dried and cooked fruits and vegetable; jellies and jams.","IC 005: Pharmaceuticals in the nature of health and wellness products, namely, nutraceuticals for use as dietary supplements, dietetic and functional foods, namely, bars, powders, tablets, gummies, chews, and capsules containing combinations of protein, fruits, vegetables, grains, amino acids, minerals, nutrients and vitamins; beverages, namely, ready to drink and powdered drink mixes containing combinations of protein, fruits, vegetables, grains, amino acids, fortified with mineral, nutrients, and vitamins.","IC 032: Light Beverages in the nature of instant flavored drinks, namely, fruit, grain, and vegetable juices and soft drinks; preparations in liquid or powder form for making non-alcoholic fruit, vegetable, herbal, and cola beverages, namely, fruit, grain, and vegetable juices and combinations thereof."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Human Power of N Company","entity":"CORPORATION","country":"Texas, USA","address_filed":"1250 S CAPITAL OF TEXAS HWY, BLDG 1 SUITE 300, Austin, Texas 78746, UNITED STATES","address_public":"Texas 78746, UNITED STATES","serial_number":"99355015","registration_number":null,"wordmark":"HUMANN","status_description":"NOTICE OF ALLOWANCE - ISSUED","filed_date":"2025-08-25T00:00:00","first_use_commerce_date":null,"registration_date":null,"assignment_recorded":false,"goods_services":["IC 005: Pharmaceuticals in the nature of health and wellness products, namely, nutraceuticals for use as dietary supplements, dietetic and functional foods, namely, bars, powders, tablets, gummies, chews, and capsules containing combinations of protein, fruits, vegetables, grains, amino acids, minerals, nutrients and vitamins; Dietetic beverages, namely, powdered nutritional supplement drink mixes containing combinations of protein, fruits, vegetables, grains, amino acids, fortified with minerals, nutrients, and vitamins; Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=99355015&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: HUMAN POWER OF N COMPANY, INC. · Human Power of N Company","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: HUMAN POWER OF N COMPANY, INC. · Human Power of N Company","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 5351133, 99355015","registry_name":"USPTO","standard":null,"identifier":"Registrations 5351133, 99355015"}],"evidence_id":"ev-527463d299df","evidence_url":"https://lookcloser.ai/e/ev-527463d299df","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 813188021169.","evidence":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-53b4e03e2b45","evidence_url":"https://lookcloser.ai/e/ev-53b4e03e2b45","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 404 to 426 between March 2 and July 15, 2026 — no sudden jump.","evidence":"Written reviews rose from 404 to 426 between March 2 and July 15, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0CQ3XQC72","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-59f05b830381","evidence_url":"https://lookcloser.ai/e/ev-59f05b830381","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No identity-bound public label filing is retained in this record.","No FDA recall matched this brand in the current search.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://humann.com/products/superbeets-heart-chews-advanced","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-53b4e03e2b45","evidence_url":"https://lookcloser.ai/e/ev-53b4e03e2b45","content_fingerprint":"sha256:64063fb8bdd865aec53a57052c3b639cbe9e903adbcb3e0e3e7025ace206146b","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://humann.com/products/superbeets-heart-chews-advanced","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/813188021169/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CQ3XQC72","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-a5d87979ef25","evidence_url":"https://lookcloser.ai/e/ev-a5d87979ef25","content_fingerprint":"sha256:963883417ecbdcd41c1d758d962a5aefc670080687e3c38c20a92cc405f561b3","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/813188021169/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 404 to 426 between March 2 and July 15, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-02",404],"last":["2026-07-15",426],"max_30d_review_gain":8},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CQ3XQC72","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-59f05b830381","evidence_url":"https://lookcloser.ai/e/ev-59f05b830381","content_fingerprint":"sha256:855cb8f9cf568471afe8e08d6bfc990922788a37c053b8ea7f6a3f51dcbe56a5","registry_receipts":[],"evidence":{"summary":{"first":["2026-03-02",404],"last":["2026-07-15",426],"max_30d_review_gain":8},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 404 to 426 between March 2 and July 15, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/813188021169/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CQ3XQC72","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-51c36ad34c26","evidence_url":"https://lookcloser.ai/e/ev-51c36ad34c26","content_fingerprint":"sha256:92e7b8a161a5327bcfe3f3d3d965fe2842f221fb852356f27d48552171507825","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/813188021169/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22HumanN%22+OR+product_description:%22HumanN%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-b4825a350a1e","evidence_url":"https://lookcloser.ai/e/ev-b4825a350a1e","content_fingerprint":"sha256:552bf19e0238ea6e935709dedb4bbbf13be2ba9493c108ea67b5eceee08247d2","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22HumanN%22+OR+product_description:%22HumanN%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"HumanN","receipt_label":"FDA enforcement search · HumanN"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/813188021169/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-b388de6a86df","evidence_url":"https://lookcloser.ai/e/ev-b388de6a86df","content_fingerprint":"sha256:f1b68cdef5aed27830755010dc43e0b637fc97e0033de59cac28fc51dca3cc8b","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/813188021169/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-527463d299df","evidence_url":"https://lookcloser.ai/e/ev-527463d299df","content_fingerprint":"sha256:aa79d9f815a279ec1db277988cf612c2f5f56eb39c4a1f9dc83189dc70645f11","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 5351133, 99355015","registry_name":"USPTO","standard":null,"identifier":"Registrations 5351133, 99355015"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 5351133, 99355015","receipt_label":"USPTO · Registrations 5351133, 99355015"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/813188021169/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-a0f9f1b5072d","evidence_url":"https://lookcloser.ai/e/ev-a0f9f1b5072d","content_fingerprint":"sha256:d0bd400239787d16ea84d67f6ea9fd2adccd24d8327d8348e56f5d640acf50e7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/813188021169/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00813188021169","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-3289864c4d78","evidence_url":"https://lookcloser.ai/e/ev-3289864c4d78","content_fingerprint":"sha256:112aae52ca6573e290e6874365e1b37ff738f2cbe76c5d375cd80e0cd2542ea3","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00813188021169","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/813188021169/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-a5d87979ef25","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:963883417ecbdcd41c1d758d962a5aefc670080687e3c38c20a92cc405f561b3","evidence_url":"https://lookcloser.ai/e/ev-a5d87979ef25"},{"evidence_id":"ev-51c36ad34c26","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:92e7b8a161a5327bcfe3f3d3d965fe2842f221fb852356f27d48552171507825","evidence_url":"https://lookcloser.ai/e/ev-51c36ad34c26"},{"evidence_id":"ev-b4825a350a1e","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22HumanN%22+OR+product_description:%22HumanN%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"HumanN","receipt_label":"FDA enforcement search · HumanN"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:552bf19e0238ea6e935709dedb4bbbf13be2ba9493c108ea67b5eceee08247d2","evidence_url":"https://lookcloser.ai/e/ev-b4825a350a1e"},{"evidence_id":"ev-53b4e03e2b45","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “SuperBeets® Heart Chews + CoQ10” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://humann.com/products/superbeets-heart-chews-advanced","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:64063fb8bdd865aec53a57052c3b639cbe9e903adbcb3e0e3e7025ace206146b","evidence_url":"https://lookcloser.ai/e/ev-53b4e03e2b45"},{"evidence_id":"ev-527463d299df","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: HUMAN POWER OF N COMPANY, INC., Human Power of N Company. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86860810&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 5351133, 99355015","receipt_label":"USPTO · Registrations 5351133, 99355015"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:aa79d9f815a279ec1db277988cf612c2f5f56eb39c4a1f9dc83189dc70645f11","evidence_url":"https://lookcloser.ai/e/ev-527463d299df"},{"evidence_id":"ev-3289864c4d78","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00813188021169","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:112aae52ca6573e290e6874365e1b37ff738f2cbe76c5d375cd80e0cd2542ea3","evidence_url":"https://lookcloser.ai/e/ev-3289864c4d78"},{"evidence_id":"ev-a0f9f1b5072d","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 403 on 2026-02-04 to 426 on 2026-07-15 (net +23). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:d0bd400239787d16ea84d67f6ea9fd2adccd24d8327d8348e56f5d640acf50e7","evidence_url":"https://lookcloser.ai/e/ev-a0f9f1b5072d"},{"evidence_id":"ev-b388de6a86df","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:f1b68cdef5aed27830755010dc43e0b637fc97e0033de59cac28fc51dca3cc8b","evidence_url":"https://lookcloser.ai/e/ev-b388de6a86df"},{"evidence_id":"ev-59f05b830381","record_id":"813188021169","gtin":"813188021169","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 404 to 426 between March 2 and July 15, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-02",404],"last":["2026-07-15",426],"max_30d_review_gain":8},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:855cb8f9cf568471afe8e08d6bfc990922788a37c053b8ea7f6a3f51dcbe56a5","evidence_url":"https://lookcloser.ai/e/ev-59f05b830381"},{"evidence_id":"ev-96f835390d9e","record_id":"813188021169","gtin":"813188021169","claim_key":"claim:origin","primary_source":"source_listing","claim":"“BEETROOT NON GMO PLANT BASED GLUTEN FREE MADE IN USA NITRATE TECHNOLOGY”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…GMO BEETROOT NON GMO PLANT BASED GLUTEN FREE MADE IN USA NITRATE TECHNOLOGY"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CQ3XQC72","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:39babb69e218ae7f33b6eced1b23f9f81fffa2cd7580b21f48f7c6af03c310fc","evidence_url":"https://lookcloser.ai/e/ev-96f835390d9e"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":5800,"headline_claim_mg":100,"headline_subject":"coq10","subject_actual_mg":150},"listing_claims":{"dose_claims":[{"subject":"coq10","amount_mg":100,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["A clinical dose of high-absorption CoQ10, beetroot, and French grape seed extract to support healthy blood pressure and ","NON GMO","#1 Cardiologist recommended beet brand for heart health support","New look.","Same SuperBeets.","NEW","SUPPORTS HEALTHY BLOOD PRESSURE","SUPPORTS HEALTHY BLOOD FLOW + CIRCULATION","SUPPORTS HEART-HEALTHY ENERGY","SUPPORTS NITRIC OXIDE AVAILABILITY"],"certification_text":["NON-GMO BEETROOT","NON GMO","PLANT BASED","GLUTEN FREE","MADE IN USA","NITRATE TECHNOLOGY"],"claim_checks":[{"kind":"origin","label":"Origin claim","snippet":"…GMO BEETROOT NON GMO PLANT BASED GLUTEN FREE MADE IN USA NITRATE TECHNOLOGY","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. 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