full reportFull record · 815709023201 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 1.56 g of total omega-3 fatty acids, and the listing-image panel shows 1.58 g total omega-3 fatty acids serving size: 2 softgels. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Fat | 3 g | — | |
| Polyunsaturated fat | 2 g | — | |
| Cholesterol | 10 mg | — | |
| Bulletproof mega blend of wild fish oil, Antarctic krill (Euphausia superba) oil delivering: | 2.29 g | — | |
| Total omega-3 fatty acids | 1.58 g | — | |
| EPA (eicosapentaenoic acid) | 912 mg | — | |
| DHA (docosahexaenoic acid) | 470 mg | — | |
| Phospholipids | 100 mg | — | |
| Gamma-linolenic acid (from borage seed oil) | 70 mg | — | |
| Olive fruit extract | 20 mg | — | |
| Hydroxytyrosol | 5 mg | — | |
| Natural astaxanthin | 2 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,382 mg EPA + DHA per serving (Serving Size: 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
USPTO lists Bulletproof 360, Inc. (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
UPCitemdb resolves 815709023201 to "Omega Krill Complex Lemon Flavor 120 Softgels 1560mg Omega-3 with EPA DHA G" (Bulletproof) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
This recall is not about the product on this page. Bulletproof 360 Inc recalled a different product on January 23, 2018. FDA has since closed that case. The recalled item was “Bulletproof Unflavored Collagen Protein High Performance Building Blocks Dietary Supplement, packaged in a 16-oz. composite-film bag, UPC: 8 15709 02115 3. The label is read in”. FDA recorded the reason as “Bulletproof Collagen Protein is recalled due to undeclared milk. The actual product inside the package is whey (milk) protein but mis-labeled as collagen protein”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
What to ask and check
Ask the brand or seller
Answered by the panel: the 1.56 g listing number equals Total omega-3 fatty acids 1.58 g + Hydroxytyrosol 5 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 815709023201.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…Naturally sugar-free, gluten-free, non-GMO, soy-free, no added dyes and lab-tested for purity and potency…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…Support brain, heart and joint health with a unique blend of omega-3 krill oil, wild-caught Atlantic and Pacific fish oils…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Bulletproof mega blend of wild fish oil, Ant | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2.29 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 815709023201 — via source listing UPC |
| Brand | Bulletproof |
| Source listing identifier | B07MTZ8G4S |
| Retailer listing title | Bulletproof Omega Krill Complex Softgels, Lemon Flavor, 120 Count… show full titleBulletproof Omega Krill Complex Softgels, Lemon Flavor, 120 Count |
| USPTO brand owner | Bulletproof 360, Inc. · CORPORATION · Delaware, USA |
| Owner filed address | 5335 College Ave., Suite 22, Oakland, California 94618, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 2 Softgels |
| Servings per container | 60 |
| Pack statement | 120 SOFTGELS |
| Badges printed on pack | LAB TESTED FOR PURITY & POTENCY, NON-GMO, GLUTEN-FREE, SOY & DYE-FREE, THIRD-PARTY TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Fat | 3 g | High clearly legible in the photo |
| Polyunsaturated fat | 2 g | High clearly legible in the photo |
| Cholesterol | 10 mg | High clearly legible in the photo |
| Bulletproof mega blend of wild fish oil, Antarctic krill (Eu | 2.29 g | High clearly legible in the photo |
| Total omega-3 fatty acids | 1.58 g | High clearly legible in the photo |
| EPA (eicosapentaenoic acid) | 912 mg | High clearly legible in the photo |
| DHA (docosahexaenoic acid) | 470 mg | High clearly legible in the photo |
| Phospholipids | 100 mg | High clearly legible in the photo |
| Gamma-linolenic acid (from borage seed oil) | 70 mg | High clearly legible in the photo |
| Olive fruit extract | 20 mg | High clearly legible in the photo |
| Hydroxytyrosol | 5 mg | High clearly legible in the photo |
| Natural astaxanthin | 2 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Brain, Joint & Heart Support” · “WILD-CAUGHT ANTARCTIC KRILL & FISH OILS” · “LAB TESTED FOR PURITY & POTENCY” · “LEMON FLAVOR” · “DIETARY SUPPLEMENT” · “Clean & Pure Ingredients” · “Reel In the Good Fats” · “SUPPORTS BRAIN HEALTH”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $49.99 checked Aug 10, 2026 — varies by variant/session; price history pending |
Official brand domain: www.bulletproof.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 815709023201 · built August 10, 2026 · lookcloser.ai · corrections@lookcloser.ai